This new wallcovering collection from Newmor explores the relationship between light, texture and space, transforming surfaces into immersive architectural elements…
Newmor introduces The Reflection Room, a new wallcovering collection created in collaboration with Dutch designer Elise Luttik. The latest in Newmor’s Designer collaborations, the collection marks the brand’s first international designer partnership.
The Reflection Room explores the dialogue between light, material, and space, considering how surfaces behave within an interior. Each design responds to changing conditions throughout the day, shifting in tone, depth, and perception. Rather than acting as a passive backdrop, the wall becomes an active architectural element, shaping the atmosphere and identity of a space. This emotive connection makes the collection ideal for hotels, restaurants, workplaces, and other public interiors, where material expression shapes identity and contributes to essence of the space itself.
Caption: Newmor, The Reflection Room, Timber Check and Labyrinth by Elise Luttik | Image credit: Newmor
Elise Luttik explained: “I was inspired to create a room that feels layered, where light, material, and perception come together to shape atmosphere. By adding optical depth and texture to the wall, the space becomes calmer, gently softening the atmosphere and subtly influencing how it is experienced. Working with Newmor allowed these ideas to be translated into a collection that I hope invites both designers and guests to slow down, reflect, and let their thoughts wander”.
Inspiration is drawn from natural structures, including the rhythm of water, the movement of sand and the layering of leaves, combined with an understanding of the wall as a constructed surface. The result is a collection that balances organic influence with architectural clarity.
The Reflection Room collection comprises six designs: Shifting Shore, Timber Check, Autumn Aurora, Labyrinth, Ripple, and Summer Breeze.
Newmor, The Reflection Room, Shifting Shore and Timber Check by Elise Luttik | Image credit: Newmor
Shifting Shore, an organic composition reflects the ever-changing dialogue between sea and sand, capturing movement and transition. Whilst Timber Check, is a tactile interpretation of wood grain and geometry, where natural materiality meets structured form.
Autumn Aurora, a warm, layered design inspired by autumn leaves is illuminated by soft, shifting light, bringing depth and richness to interiors.
Newmor, The Reflection Room, Autumn Aurora by Elise Luttik | Image credit: Newmor
Ripple, a rhythmic surface inspired by the gentle movement of light across water, creates a soft sense of flow and reflection. And works so well alongside Labyrinth, a structured, layered pattern that invites the eye to wander, exploring depth, repetition and spatial complexity.
And finally, the subtle gradient of Summer Breeze evokes openness and lightness, offering a calm, expansive backdrop for contemporary spaces.
Newmor, The Reflection Room, Summer Breeze by Elise Luttik | Image credit: Newmor
Designed for the hospitality and contract sector, The Reflection Room creates interiors that support both connection and quiet reflection. With a focus on tactility, materiality and subtle three-dimensionality, the collection introduces visual and sensory depth to contemporary spaces.
Rose Campbell, Head of Design and Marketing at Newmor, comments: “It has been a real pleasure working with Elise over the last few months. She’s clearly a wonderful designer with a strong narrative. Hearing the inspiration behind the designs made it easy to envisage the final products and technical finishes which would bring Elise’s concepts to life. The final collection is testament to the wonderful working relationship, mutual trust and understanding we quickly developed, marrying great design with our manufacturing expertise. It’s a beautiful collection.”
Newmor, The Reflection Room, Labyrinth with Ripple window film by Elise Luttik | Image credit: Newmor
Elise Luttik’s background in industrial design, combined with experience in marketing and creative direction, brings a distinctive balance of conceptual thinking and technical understanding. Her work focuses on transforming creative ideas into tangible, carefully developed designs that engage both space and state of mind.
With The Reflection Room, Newmor continues its commitment to collaborative, design-led collections, combining creative vision with manufacturing expertise to deliver wallcoverings that are both immersive and suited to the demands of hospitality interiors.
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Main image credit: Newmor Wallcoverings
