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Virgin Hotels - collage of Las Vegas property

In pictures: Inside Virgin Hotels, Las Vegas

730 565 Hamish Kilburn
In pictures: Inside Virgin Hotels, Las Vegas

Leading New York-based hospitality design studio Rockwell Group has unveiled new images of its designs of the public areas inside Virgin Hotels’ new property in Las Vegas – and it’s everything and more we were expecting it to be…

Virgin Hotels - collage of Las Vegas property

Leading New York based interdisciplinary architecture and design firm Rockwell Group, which recently completed the design scheme inside Moxy South Beachhas unveiled its design of the interiors of Virgin Hotel’s debut property in Las Vegas, which is a re-conceptualised and revitalised property in the former Hard Rock Hotel.

The design studio’s authentic ability to push boundaries to disrupt and challenge conventional hospitality and design in a meaningful way is probably the reason why it has been developing Virgin’s signature playful spirit since 2015, when the firm designed Richard Branson’s first Virgin Hotel in Chicago in 2015.

Naturally, therefore, Rockwell Group was appointed to design the ‘Virgin Spaces’ that surround the main casino, including a new porte cochère and entry experience – The Junction – as well as a check-in area for guests, the Commons Club and the Commons Club Restaurant and the Shag Room. The studio also designed two additional bars within the main casino and transformed the lobbies throughout the hotel. 

Image caption: Check-in lobby inside Virgin Las Vegas. | Image credit: Nikolas Koenig

Image caption: Check-in lobby inside Virgin Las Vegas. | Image credit: Nikolas Koenig

The hotel, which first entered our radar earlier this year, is situated a few miles away from the iconic Strip, and Rockwell Group chose to accentuate this separation by creating a luxury destination that taps into the wider context of the desert landscape with pure forms and sculptural moments. The public spaces within the hotel reference desert modernism and, wherever possible, blur the lines between indoors and out, with glazing and an outdoor terrace.

With limited creative inspiration in a city that was effectively built in the wilderness (a strong part of its allure, of course), the design team envisioned taking guests on an adventure along a desert highway, spotted with natural wonders and follies – a clear homage to the city of Las Vegas and its surrounding desert landscape. The neutral, natural material palette includes flagstone flooring and rammed earth walls with pops of Virgin’s signature red, agate stones, and greenery. The result is an inclusive series of lounge and dining spaces that invite guests to linger and explore.

A new entrance welcomes guests with monumental, rammed earth walls, a cactus garden planted in a dune-like setting, and a striking geometric breezeblock wall. The dramatic centerpiece of the porte-cochère is an angular canopy clad in reflective gold metal, while red tiles frame the entry portal, signifying the Virgin brand and contrasting with the neutral rammed earth that surrounds it.

The Junction – the main lobby, gathering, and lounge space – announces Virgin Las Vegas’s departure from the Vegas norm and helps guests orientate themselves. A plywood, coffered, hung ceiling undulates throughout the space creating an impressive sculptural setting with light wells that glow at night. 

Alongside the Junction, the design team have designed a more private space – the Harmony Lobby, which houses a VIP check-in and a bar. A long communal library table in front of a fluted wooden screen features a record player and earphones, inviting guests to linger, surrounded by a central mirror-clad ceiling cove that unites all the spaces and features acrylic chandeliers that seem to float above.

Image caption: The bar inside the Commons Club. | Image credit: Nikolas Koenig

Image caption: The bar inside the Commons Club. | Image credit: Nikolas Koenig

Extending from the lobby, the Commons Club features a bar surrounded by a casual dining area that spills out onto an expansive terrace. The circular bar sits under a sculptural dome that terminates in a 20-foot diameter skylight with a diffused pattern. The bar die is composed of crushed, coloured glass inspired by rammed earth, while the back bar features a circular, sculptural tower composed of angular, mirrored panels that surround a glowing crystal centre inspired by cracked earth. Curved metal screens embellished with agates surround the back bar and create a sense of intimacy.

Sitting next to the Commons Club, its namesake restaurant features central banquette seating framed in light-coloured wood that sits under a recessed cork ceiling and pendant lights. Dining tables are made of an unexpected wood chip terrazzo and the seating niches at the perimeter of the restaurant feature art and breezeblock detailing. 

Image caption: The Shag Room. | Image caption: The bar inside the Commons Club. | Image credit: Nikolas Koenig

The Shag Room, a casual yet sumptuous bar and lounge is accessed through a speakeasy photobooth entrance and features plush soft seating and banquettes in shades of purple and red upholstery with shag carpet surrounding a conversation pit. Swooping Persian carpets hang from the ceiling, and the main bar is hidden behind dramatic drapery. 

Elsewhere in the hotel, the team at Rockwell Group have made interventions to the floor and ceiling landscapes in the casino area, with a red carpet design that mimics curving tracks in the sand dunes and ensures design continuity throughout the hotel and the casino.  

Meanwhile, the guestrooms and suites were designed by Los Angeles-based Studio Collective, which has previously completed projects inside Hotel June, Hotel Figueroa and The Landsby Inn.

The rooms inside Virgin Las Vegas are spread over three distinctive towers – Opal, Canyon and the all-suite Ruby Tower. These spaces manage to balance the vibrancy of Las Vegas yet remain calm and inviting for guests checking in.

Main image credit: Nikolas Koenig

A bathroom inside Virgin Hotels New Orleans

Virgin Hotels to arrive in New Orleans this summer

730 565 Hamish Kilburn
Virgin Hotels to arrive in New Orleans this summer

Ahead of the anticipated arrival of Virgin Hotels New Orleans this summer, Hotel Designs was given a sneak peak behind the scenes to understand the design narrative of the 238-key hotel that was designed by both the in-house team and local New Orleans’ based interior designers Logan Killen…

A bathroom inside Virgin Hotels New Orleans

For any hotel that is owned by a pioneering boss who, in just a few days time, will attempt to make the history books by flying to the edge of space to reach a major milestone in his campaign to introduce a commercial spaceflight service, the expectation for an unmatched hospitality experience is huge.

Luckily, the Virgin Hotels New Orleans, which is about to make its bold debut onto the hospitality scene as soon as this summer has been designed with both Virgin’s in-house team and locally based interior designers Logan Killen in order to ensure its interiors hit all the right notes for tomorrow’s modern travellers – think texture and colour, lots of colour! 

Lounge in Virgin Hotels New Orleans

Image credit: Virgin Hotels

Located at 550 Baronne Street near the Central Business District, the new-build hotel will feature 238 chambers (guestrooms), including Grand Chamber Suites, plus multiple dining and drinking outlets including the brand’s centrepiece restaurant and bar, Commons Club, The Pool Club, a rooftop pool and lounge, Funny Library Coffee Shop,  state-of-the-art gym and dedicated meeting and event spaces

Virgin Hotels will manage the hotel architecturally designed by Mathes Brierre Architects, Callison, RTKL Architects, Broadmoor Construction and developed by The Buccini/Pollin Group.


Through neighbourhood-centric influences, the hotel will open to tell the story of its locale. The entire concept was to bring an authentic New Orleans flair to the project. As a result, the property will incorporate a Southern residential feel while combining colourful, tropical architectural motifs with Virgin’s signature style of fun and smart design.

“We always take a localised approach to our design and we wanted Virgin Hotels New Orleans to embrace the local community and celebrate the city’s rich culture,” said Teddy Mayer, Vice President of Design at Virgin Hotels. “We’re thrilled to have collaborated with the talented team at Logan Killen Interiors to bring this vision to life. Specialising in residential and boutique commercial design, they brought a unique perspective to the project and created spaces that are welcoming and comfortable, with local and luxurious touches incorporated throughout.”

The hotel’s corridors, often a forgotten ‘in-between’ area of the hotel, will feature a bold and unique design including custom carpet inspired by artist Henri Matisse’s 1943 art book “Jazz” and Virgin Hotels’ signature red entry doors ready to welcome guests.  The 238 chambers will be fresh and bright with local art, historical detailing and Art Deco-inspired elements woven throughout, evoking a sense of old world meets modern luxury. The Chambers will feature Virgin Hotels’ signature double chamber layout – The Dressing Room and The Lounge – designed to make the best use of space and promote privacy for guests. The spaces are separated by a pair of panelled doors, a nod to French doors as commonly seen in New Orleans design, which offer a more residential look and feel.

The first space, “The Dressing Room”, includes spacious closets built for two with a custom sleek wooden makeup vanity with a well-lit mirror and charming floral print vanity chair. Guests will enjoy an extra-large shower with a bench and industrial doors, tying in the exterior architecture. Deluxe chambers will offer grand soaking tubs, French wallpaper from Pierre Frey and Moroccan tile mixed with graphic Deco-inspired marble patterns. Through the panelled double doors, guests will enter “The Lounge”, which boasts a charming entry table and playful statement wall art created by local artist Jane Talton. The brand’s patented ergonomically designed lounge bed, complete with a bullion fringe trim, will anchor the room, allowing guests to rest, relax, work, dine and more from the comfort of their own bed. Other local influences include commissioned artwork from local artists such as a collage poster of Richard Branson and an abstract painting by Ansley Givhan, playful furniture details inspired by vintage items like rattan tables and rug covered ottomans, and modern lighting elements with deco shapes.

Image of contemporary suite at Virgin Hotels

Image credit: Virgin Hotels

“When Teddy Mayer from Virgin Hotels reached out with the opportunity to design their New Orleans based hotel, Katie and I were equally excited and intimidated.  It was a very large leap for us to take professionally, having mostly residential design experience,” said Jensen Killen Partner and Lead Designer at Logan Killen Interiors. “But, when opportunity knocks in the form of the Virgin brand, you just say yes! Their team is led by kind, smart and thoughtful people that made the experience extremely fun and fulfilling. The trust they instilled in us to meet the particular challenge of creating a hotel that felt like New Orleans but carried the voice of the Virgin brand was inspiring and ultimately led to a successful and vibrant space that we know New Orleanians and visitors alike will enjoy for years to come.”

All Chambers will incorporate the brand’s classic amenities including a red SMEG mini-fridge, High Definition TV, yoga mat, custom lighting on sensors that automatically illuminate when guests move and ample outlets for smartphones and other electronic devices.

With this opening, Virgin Hotels continues to lead with innovation, combining heartfelt service, straightforward value, and a seamless, personalised hotel experiences with the track record of smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for 50 years.

Main image credit: Virgin Hotels

Virgin Hotels, Silicon Valley

Virgin Hotels to check in to Silicon Valley

580 326 Daniel Fountain

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has announced plans to open and operate a new hotel in Milpitas, California, within a new neighborhood development of top tier residential and retail stores called “The Fields.”

The mixed used development broke ground in November 2015 and the hotel is expected to break ground in the autumn of 2017. The Silicon Valley hotel will be managed by Virgin Hotels and developed by Lyon Living.

“As we grow the Virgin Hotels brand, the way we continue to expand our footprint in key destinations that align with our brand values is incredibly exciting. Our move into Silicon Valley is the perfect example of this, given our dedication to thoughtful technology within our guest experience,” says Raul Leal, CEO of Virgin Hotels. “The city of Milpitas is also experiencing a revitalization driven by the tech industry and developments like The Fields, so we’re thrilled to be a significant part of that growth and look forward to welcoming those travelers visiting Silicon Valley for both business and pleasure.”

Virgin Hotels Silicon Valley, anticipated to open Fall 2019, will feature 200 Chambers and Grand Chamber Suites; multiple dining and drinking outlets, including the brand’s flagship space, The Commons Club; a coffee shop; numerous meeting spaces; and a rooftop bar and live music venue. Strategically located between the I-680 and I-880 freeways, the development is also adjacent to Milpitas’ Great Mall, which is currently undergoing a $20 million renovation.

The brand’s first hotel, Virgin Hotels Chicago, is now open and accepting reservations with Nashville, Dallas, Palm Springs and New York slated to open next. Virgin Hotels continues to explore properties in cities such as Boston, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London; locations where it is pursuing hotel and office conversions and ground-up development.

Virgin Hotel Dallas

Development to start on Virgin Hotel Dallas this autumn

747 550 Daniel Fountain

Virgin Hotels & Residences has announced construction on its 18-storey property in Dallas is scheduled to start in autumn this year.

The Virgin Hotel Dallas boutique residence will be built in the city’s Design District, after the Virgin Group revealed its interest in a development in the city last year. Now, developer Bill Hutchinson expects to begin work on the property by October.

When completed, the property will have 210 hotel rooms and 70 condo residences, named the Virgin Residences. In addition, the hotel will also have luxury suites, restaurants and bar areas, meeting spaces and a rooftop terrace with a pool, spa and gym.

“We’re doing great on the project, but a lot has happened behind the scenes,” Hutchinson said in a statement. “I’m new to hotel development and it’s been a learning process for me. We were hoping to break ground this summer, but lately we’ve been looking at October.”