The latest destination from Sir Richard Branson’s luxury lifestyle hotel brand, Virgin Hotels, brings a fresh hospitality concept to New York City’s NoMad Neighbourhood…
There are many synergies between New York City and the Virgin Hotels – quiet, conventional and forgettable are not within their vocabulary. The hotel brand that recently opened a property in Edinburgh, which became as its first hotel to open outside of North America, has drawn the focus back on States for its latest arrival. Cue the opening of Virgin Hotels New York City, located on Broadway, which takes up an entire block – the brand is not known for being subtle. The new lifestyle hotel sits in the NoMad neighbourhood, and frames eye-catching vistas of the New York City skyline, while sheltering a contemporary, paired back interior design scheme.
Delivering a vibrant yet sophisticated hospitality experience in one of the world’s most exciting cities, Virgin Hotels New York City arrives as the sixth Virgin Hotels in the United States and the seventh in the brand portfolio.
The new hotel, designed by MARKZEFF with architecture and part design from Stantec, shelters 460 guestrooms, suites and penthouses. It also features entertainment-anchored spaces, including Everdene, which is a 370-square-metre indoor/outdoor distinct dining and cocktail experience paired with nightly music and entertainment programming. The hotel also boasts an outdoor pool club exclusive to hotel guests, and more than 1,800 square metre of meeting and event spaces.
“We’ve wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984,” said Sir Richard Branson, Founder of the Virgin Group. “We have had so many milestones in this city, from opening America’s biggest record store, to driving a tank through Times Square, to lighting up the Empire State Building. I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I’m so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams. Can’t wait to show you all!”
The Stantec/MARKZEFF team created a contemporary design that seamlessly melds the classic Virgin aesthetic with the dynamism of the Big Apple. The resulting design language is playful and authentic to New York City while simultaneously delivering the luxurious hospitality standards that Virgin Group has pioneered for decades. While maximising views throughout accommodations and public spaces, subtle design elements reference nearby Madison Square Park, with some bolder design components reminiscent of the Virgin brand, including a signature red staircase connecting the third and fourth floors as well as other red accents like the Chamber doors.
The hotel also features an impressive art collection with more than 100 different pieces. From the lobby’s “Where’s Richard?” mural by Nigel Sussman, inviting guests to play a Virgin-themed version of ‘Where’s Waldo’, to the hotel’s largest 2D piece ‘The Sweat of Disco’ by artist Joeggu Hossmann, celebrating the city’s history, icons and party scene, the hotel’s collection is a nod to the legacy and future of the Virgin brand as well as New York City.
Main image credit: Michael Mundy