Kelly Hoppen MBE has joined forces with leading carpet manufacturer Brintons to create a bold new collection of contemporary woven carpets.
The new venture is the renowned interior designer’s first ever carpet collection and will be launched at this year’s Sleep, the annual hotel design event taking place in London today and tomorrow.
The Kelly Hoppen Collection by Brintons brings the designer’s unparalleled eye for trend-leading design to the commercial carpet sector. The result is a distinctive new contemporary aesthetic that completely eschews the typical ‘swirl and block’ patterns for which the commercial/hospitality sector is traditionally known.
Instead, the dynamic collection consists of 13 geometric and organic designs in on-trend colourways that reflect the designer’s award-winning design style and pared-back aesthetic. Kelly Hoppen took inspiration from diverse influences ranging from geometric shapes to elements found in everyday surroundings such as cracks in a pavement and splashes of paint.
“I wanted to do something quite cutting edge and out there compared to what we see at the moment…I think it’s different and it’s in the forefront of design in terms of commercial carpeting, so I am extremely excited,” she says.
The collection is suitable for a wide variety of hospitality applications including hotels, casinos, cruise ships or airports. Each Kelly Hoppen by Brintons design is woven to order in the full range of specifications that combine Brintons’ patented blend.
After 41 years in design, Kelly Hoppen relished the fresh challenge of designing her first contract carpets: “It’s been fun, it’s been enlightening and I’ve learnt a lot from it. Carpet is an interesting product to design. There is an array of materials and textures and it’s a challenge to design a carpet that is hardwearing but also luxurious, beautiful and comfortable. Although you think of it as a flat surface, it is three-dimensional so the design process is complex. You have to think carefully about scale too as the design needs to work in large expansive areas as well as in narrower spaces such as guestrooms and corridors. Not only that, you need to design a surface that other designers can put their own style on too. Once you get it right though, you just know.”
The designer continued: “In terms of the collaboration with Brintons, there is mutual admiration and respect -Brintons is an incredible company with great heritage. I think this is just the start of a really wonderful collaboration. With this collection, each piece that we’ve created is different and is a statement in itself. I think it’s going to be brilliant.”