Signbox delivers stunning brass-effect directory for prestigious London office building

1024 719 Daniel Fountain
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Signbox has supplied a bespoke tenant directory sign for the reception area at 12 Arthur Street, near London Bridge. Having won the opportunity with contractors Kingly Developments through a competitive tender process in January 2017, the work was completed in mid-June.

The project formed a key part of the extensive reception and lift lobby refurbishment in this prestigious office building which currently lists Prudential and A.M. Best among its tenants.

Signbox manufactured the directory sign in-house on a Tekcel EXR router using 20mm thick acrylic and 6mm thick aluminium. The sign components were finished with a tarnished brass metal effect, a revolutionary process that applies a veneer of a metal coating to the surface and gives the look and feel of solid metal.

Signbox delivers stunning brass-effect directory for prestigious London office building 12 Arthur Street
This Metall-FX manufacturing process involves artisan hand-finishing, polishing and painting multiple layers to achieve the appearance of aged brass, matching other architectural details in the build. The surface edges of the sign were bevelled with a pencil round router bit and sanded to a specific grit finish to achieve the optimum surface. Though it was time-consuming, the weight and cost savings over traditional brass fabrication were considerable.

Signbox delivers stunning brass-effect directory for prestigious London office building 12 Arthur Street

“The architects on the project, Morrow + Lorraine, had originally requested a solid metal fabrication that would have been very expensive to produce,” explains Signbox managing director Mark Bartlett. “With our extensive experience of manufacturing techniques, we were able to value engineer the design, presenting an alternative proposal which offered significant cost savings to the client. We also worked closely with the specialist concrete cladding contractor – Graphic Relief – in order to facilitate a first fix of the support channels to secure the directory to the wall behind reception.”

“We have worked with Kingly Developments on a number of high-profile projects over the years,” Bartlett adds. “We were delighted to team up with them again on this project and, together with the architects and other specialist contractors, deliver a finished product that met all of the client’s expectations, while also coming in under budget.”

“Working with Signbox on the brass effect tenant directory for 12 Arthur Street has been a real success,” says Daniel Hall, Associate at Morrow + Lorraine Architects. “We have developed a good rapport through the period of design development, and have been impressed with their ability to advise on finishes and manufacturing processes that respond to the brief, ensuring the product was delivered on programme and within budget. We would be happy to work with Signbox again on future collaborations.”

www.signbox.co.uk

T: +44 (0) 1784 438688

Daniel Fountain / 02.08.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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