Product watch: Re-cut from Atelier Reservé for Moooi Carpets

Moooi Hotel Designs
730 565 Hamish Kilburn
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Product watch: Re-cut from Atelier Reservé for Moooi Carpets

Atelier Reservé is an Amsterdam-based niche brand, founded by the Reverse Boys Alljan Moehamad & designer Deyrinio Fraenk, with a focus to bring old stock fabrics, used materials and vintage garments, back to life. Moooi Carpets’ Re-cut collection is a product of that vision…

Moooi Hotel Designs

Atelier Reservé’s focus is on redesigning and reinventing garments by using a combination of old and new blended fabrics, with uniquely designed Japanese and tattoo references. Not surprisingly, the brand’s design philosophy and aesthetics have led to admiration and representation around South-East Asia, with exclusive high-end retail partners in Hong Kong, Singapore, China and Japan.

The brand’s love for using vintage Levi’s garments and fabrics has also resulted in a long-term collaboration with the global jeans brand. For Levi’s, Atelier Reservé created various limited edition capsule collections, upcycling and reconstructing existing Levi’s classics.

With these collections, the two brands appeal to a next generation of consumers who are looking for sustainable and unique pieces with a story, and who are not limited by conventional norms, fashion rules or trends. For Atelier Reservé, each item is genderless by nature and can be worn fitted, oversized, inside out, or anyway the owner likes it.

Without explicitly highlighting its sustainable and organic nature, Atelier Reservé gives an authentic touch to quality garments and embraces the aging process that naturally occurs as a result of day-to-day wear and tear. For Atelier Reservé, ‘one-of-a-kind’ means each garment has its own story with its own unique shape. All garments are made by hand, by a small team at a workshop in Amsterdam. That’s why colours, shapes and details vary. The consistency is in the love for handwork, quality materials and the free-spirited nature of the makers.

Atelier Reservé follows its own nonconforming path and invites its wearers to do the same.

The vintage garments are “Re-cut” to give a longer lifespan to fabrics and raw materials that are already in rotation. Redesigning and reinventing a combination of old and new blended in a unique garment with strong Japanese references.

> Since you’re here, why not read about what else Moooi Carpets is launching in 2022?

Moooi Carpets is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Moooi Carpets

Hamish Kilburn / 31.01.2022

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