Product watch: New shower collections from Ideal Standard

Minimalist bathroom - with Ideal Standard shower in corner
730 565 Hamish Kilburn
  • 0
Product watch: New shower collections from Ideal Standard

Ideal Standard, one of the world’s leading manufacturers of bathroom solutions, has expanded and redefined its showering range to help customers easily choose the perfect shower system and guarantee a premium showering experience day after day…

Minimalist bathroom - with Ideal Standard shower in corner

Following the launch of Intellimix, Ideal Standard has expanded its shower collection to enables designers and users to find their ideal combination of comfort, style and performance to complete their space – whether it’s an original design or a renovation of a family bathroom, wet room or en suite. Selected models are also available in a silk black finish, allowing customers to elevate any bathroom with a contemporary alternative to traditional chrome. 

All of Ideal Standard’s thermostatic shower systems are fitted with the brand’s pioneering Firmaflow Therm cartridge, allowing for precise temperature control while providing unrivalled durability and efficiency. Each model also comes with Cool Body technology, keeping surfaces cool to the touch to protect people from scalding. Meanwhile, integrated eco flow regulators help users to save water and energy without sacrificing the showering experience, and all components are smooth and easy to clean.  

The entire collection benefits from Ideal Standard’s selection of Idealrain shower heads, offering a personalised showering experience with a choice of spray modes – from invigorating to relaxing.  

The showering portfolio comprises three offers – Design, Comfort and Fresh – helping users to find their perfect solution, all of which are equipped with Ideal Standard’s innovative, German-engineered technologies that ensure optimum functionality, safety and durability. 

The deluxe showers of Design are characterised by flat surfaces, extra-large shower heads and quality metal handles, making them a statement piece for style-conscious customers. Included in the collection is the new Ceratherm S200, which features a forward-facing controls unit for easy access when adjusting temperature and flow, as well as an integrated shelf of safety glass, adding valuable extra storage space without compromising on aesthetics. 

Shower systems within Comfort have been designed with safety, durability and comfort in mind. Users have a choice of hard-wearing shower heads, and can easily flick between three different spray modes at the push of a button.  

 Fresh blends modern design and must-have technology, with small but important design touches adding extra flexibility and control, such as the raised button on the Ceratherm T25 to enable better grip. With both Comfort and Fresh, a shelf can be ordered separately to create extra storage in the bathroom.  

When it comes to installation, all products come pre-calibrated, with streamlined designs and common connections making set-up hassle-free. EasyMount height adjustable wall bracket fittings also ensure simple installation in almost any location, while Swivel Arm functionality lets installers easily adjust the angle of the shower arm. 

Ashley Smith, UK Product Manager for Brassware at Ideal Standard, said: “Everyone has their own distinct idea of the perfect shower – from temperature and pressure to position and spray mode, not to mention how it looks. We understand how personal it is, which is why we’re offering a different choice for every need with Design, Comfort and Fresh. With a range of styles and features, all backed up by faultless engineering, we’re confident our customers will be able to find the shower with the look and technology they’ll love – day in, day out.” 

Ideal Standard is one of Hotel Designs’ recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips by clicking here.

Main image credit: Ideal Standard

Hamish Kilburn / 25.01.2022

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.