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  • Meeting the demand for sustainability and style with TRENDCollection

    granorte TRENDCollection
    730 565 Hamish Kilburn
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    Meeting the demand for sustainability and style with TRENDCollection

    The TRENDCollection from Granorte continues to push the boundaries in sustainable design, bringing four collections that showcase the versatility of cork at its very best…

    From the collection itself, through to its website, brochures, point-of-sale and video; TRENDCollection spreads awareness that cork is a floor of the future designed perfectly for the modern hotel.

    granorte TRENDCollection

    TRENDCollection provides retailers with a comprehensive range to satisfy consumer demand for products that address a desire for sustainability and style with the added elements of durability and practicality.

    The TRENDCollection boasts superior resistance and stability while combining the beauty of wood looks, the durability of vinyl, the comfort of cork and the ease of click installation. The range tackles the sustainability and material concerns of the most eco-conscious consumer, being created using recyclable and reusable materials and constructed without the need for Orthophthalate resins.

    For homes looking to use cork’s powerful aesthetics as a driver in the interior, NATURTrend celebrates the many natural looks of pure cork with 12 nature inspired cork veneers. Its WEARTOP® finish provides a hard-wearing super matt surface and a 1mm cork layer adds thermal and sound insulation. From the cool grey poured concrete aesthetics of Fein grey through to the traditional warmth of Klassik, each is a perfect solution for millennial consumers.

    DESIGNTrend sees high-definition direct digital print onto a cork décor layer with a click HDF core and cork base layer. Available in 16 designs, the range provides a wood effect floor from its white bleached looks of Oak blanc through to the dark grains of Oak rust and all spectrums of stylish greys and warm woods in between.

    SOLIDTrend is available in 10 wood and two stone designs. Its rigid polymer core results in a stable waterproof product and a thin 5mm thickness makes it easy to install. The on-trend greys of Soho through to the warmer tones and grains of Timberland emphasise the ranges adaptability to cope with both modern loft living and the more traditional home.

    VINYLTrend features 31 designs with a wide spectrum of wood looks, trend-focused concrete and textile-effect basket weave. Its vinyl core layer and 6,5mm swell resistant HDF core board construction creates a highly scratch and abrasion resistant floor. It truly engages with a broad style audience from minimalism to maximalism and retro through to contemporary.

    “TRENDCollection showcases the variety of design and product available placing cork’s firm and clear benefits in the conscious of a new audience of homeowners and designers,” said Paulo Rocha, product and R&D manager, Granorte. “Significantly widening the appeal of this wonderful natural material, it’s a development that is sure to capitalise on the growing demand for natural and sustainable interior finishes.”

    Retailers finding ways to keep up with the ever changing and increasingly demanding consumer can feel confident that the TRENDCollection not only focuses on today’s savvy consumer but provides longevity and adaptability for the consumer of tomorrow.

    Granorte is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

    Main image credit: Granorte

    Hamish Kilburn / 20.10.2021

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