Global bathroom brand, Roca, enthralled visitors at Sleep 2017, Europe’s leading hotel & design event, with its striking new Armani/Roca Baia collection. The sophisticated and elegant stand explored the personal experience of the bathroom space with a focus on the luxurious new range from Armani/Roca.
Mark Poulain, International Specification Manager at Roca, comments, ‘Sleep 2017 proved to be a big success for Roca with one of the best starts to the show in the five years Roca has been exhibiting. This year we presented the new Armani/Roca Baia collection – a range of feature pieces soon to be added to the excellent Armani/Roca portfolio. We had a fantastic response to the stand with extremely positive feedback on the beautiful finishes and stunning Armani/Roca designs. The Roca Group has showcased a broad mix of products over the years at Sleep allowing us to highlight how strong our product offering is.”
With the new Baia collection, Giorgio Armani once again shows his commitment to promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability.
Particular attention has been paid to the ergonomics of each piece. The aesthetic intentionally references the past but the retro styling has been interpreted in a modern manner and incorporates avant-garde technology.
The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani’s well-known design philosophy.
