The first video in our exclusive concept-to-completion series with The Other House takes a tour inside what will soon be its first hotel – AKA, residents’ club. Editor Hamish Kilburn speaks to the brand’s CEO and the design team, which including Bergman Design House and architecture firm Falconer Chester Hall, to understand more about the design narrative that will be sheltered inside…
A new era of hospitality is on the horizon. The Other House is an innovative concept that we first explored earlier this year, which, right on cue, has raised some eyebrows recently. Since joining a panel discussion on ‘a new era of lifestyle’ at Hotel Designs LIVE in May, CEO & founder Naomi Heaton – a self-confessed newcomer into the hospitality arena who aims to disrupt conventional approaches to hotel design and development – has invited our cameras in to capture the concept-to-completion story behind brand’s first property. Sheltered inside Harrington Hall, a heritage property, The Other House South Kensington will offer 200 Club Flats – all of which will feature signature, fully fitted and contemporary design – for leisure travellers and corporate visitors alike.
With less than one year until the first residents’ club opens, here’s what we discovered when we took a sneak peek inside the building. During our access-all-areas visit, we spoke to Heaton about the pillars of the brand. In addition, we caught up with the architect at Falconer Chester Hall, Alastair Shepherd, who is responsible for carving out the body of the hospitality experience. And, to make things really interesting, we even made a visit to Bergman Design House to speak to Marie Soliman, the interior designer tasked to bring her sketches and renders to life, while sourcing as much as she possibly can locally and sustainably.
Elevating the traditional long stay and serviced apartment models, the new brand will combine beautifully designed apartments – complete with fully fitted kitchens, living and sleeping areas – with a private club exclusively for residents and members to relax and enjoy, complete with two bars, spa and fitness studio. For a local vibe, the bold public spaces will include a destination bar and all-day dining bistro (renders of these areas will be available shortly).
While targetting an audience that is conscious and cares deeply about the environmental impact hotel development can have on the planet, sustainability was one of the first pillars for The Other House. “We take a sustainable approach to renovating existing buildings and is committed to making a positive impact on the community, our employees and the environment,” explained Heaton in an earlier interview with Hotel Designs. “Our residents will be a part of our environmental journey so they can make a measurable, personal difference. There will be a focus on health and wellbeing at all the guest touchpoints and we will be using, for example, recyclable packaging, healthy, sustainably produced food and British-made furniture.”
With eight categories of Club Flats – Club Town, Club Garden, Club Courtyard, Club Mezz, Club Class, Club Vault, Club Turret and Club Access – the units range from 258 sqft (24sqm) to 581 sqft (54sqm), as well as two-, three- and four-bedroom options. The intelligent use of space revolves around the living area (rather than the bedroom) just as it does in the home, which was key for the brand to create a real sense of place and comfort.
What’s more, despite all the noise around the new era of luxury suggesting a paired back, even removed, stance on technology is the way forward, central to The Other House will be a downloadable app that offers personalisation and control through on-demand access to hotel-style services. The software, which, if seamless, meaningful, discreet and easy to use, will become a revolutionary element of the hospitality experience at The Other House. It will enable residents to manage their entire stay and experience; tailoring their hospitality journey to their own specific needs and requirements. As a result, the software will certainly answer to modern demands that are calling for more personalised experiences.
For long-stay guests, The Other House will provide a new alternative to renting, offering any length stays, around the clock security, access to hotel style services and the very best of city living. The first of this type of accommodation that the UK has seen, it will also offer flexibility for residents to book in and out. With stays bookable from a day to a year, The Other House offers a stylish solution for those looking for a city base. And services such as clothes and luggage storage between trips makes it perfect for guests looking for a regular London pied-à-terre a few days each week.
Establishing itself as a ‘one to watch’ on the glabal hospitality scene, with a forward-thinking concept and immersive design scheme, The Other House South Kensington is the first residents’ club to be launched. The brand is on track to open in other ‘villages’ throughout central London, including Covent Garden by 2023, before rolling out internationally.
In the next video in our exclusive concept-to-completion editorial series with The Other House, produced by CUBE, we will rejoin the development and design team ahead of the opening of the brand’s first residents’ club. In this video, we will explore more about the technology behind-the-scenes, as well as understand how the drawings, sketches and renderings have been brought to life. By then, we may also have more news and exclusive design details about the interior scheme behind the heavy doors of the brand’s second property in Covent Garden.
Main image credit: The Other House | Video credit: CUBE