The Pilgrm is a 73-bedroom hotel that will open in Paddington’s Norfolk Square this summer. A pioneering hotel concept from long time collaborators Jason Catifeoglou (myhotels group, IHG, The Zetter, Grain Store & The Zetter Townhouses), Andreas Thrasyvoulou (myhotels group) and Steph Thrasyvoulou (pictured above).
The Pilgrm is a considered reinterpretation of the traditional hotel. The brand takes its name from the manifestation of the roads travelled by its founders, future guests and its design aesthetic. Much of The Pilgrm’s purpose seeks to address the shift in needs of the modern-day traveller, removing any perceived barriers between guest and hotel. The hotel will make booking and arriving a seamless experience where guests will check in online prior to arrival, thus removing the need for a reception desk and the need for a traditional hotel lobby.
The design philosophy behind the new brand is steeped in the celebration of craftsmanship, provenance and community. This is evident throughout the building, with each feature piece, whole or part, having its own story. The bedrooms will feature reclaimed and restored furnishings from 200-year-old mahogany parquet floors to original cast iron radiators, offset by a striking signature Tom Dixon ‘cloud carpet’. In addition the bedrooms include organic mattresses handmade in Devon, 100% Egyptian cotton sheets as well as Marshall speakers. Bathed in natural daylight, each of the bedrooms are pared back, having removed items that over the years have become unnecessary to the traveller, enabling the experience to be more streamlined.
The Pilgrm will feature a ground floor neighbourhood café that will also serve as the welcome area for guests. Noticeably the entrance will have a distinctly local coffee house feel and no reception desk. Further to this there will be a lounge bar and dining room on the first floor accommodating up to 30 covers. A striking room, guests will notice the uninterrupted reclaimed chevron wooden flooring, balanced against beautiful vintage cornicing and moulds.
The multi-million pound refurbishment is being carried out by a dedicated architectural and design team who are deeply passionate about preserving and restoring as many of the building’s original inner and outer Victorian features as possible, bringing them back to life through both creative and artisanal measures.
The hotel will be pitched at an accessible starting price of just £99 per room per night and will tap into the next generation of traveller looking for a richer experience, unrivalled value and modern luxury. Situated very close to Paddington Station, the hotel is located next to Norfolk Square on London Street.
Residing in the more bohemian and historic side of the area, The Pilgrm will have The Frontline Club, a hub for creatives, and Monocle’s own Kioskafe just around the corner, as neighbours. The hotel will also be ideally positioned to benefit from Crossrail arriving in 2018 and further urban development taking place in and around the Paddington Basin
Jason Catifeoglou, CEO and founder, said: “The Pilgrm represents the journey of a collective of individuals I’ve enjoyed knowing over the years. Together we present a new luxury to today’s traveller, often from unexpected places. We will combine the finest guest experience of today, with the finest British craftsmanship of yesterday.”