PRODUCT WATCH: GROHE extends Colours Collection

730 565 Hamish Kilburn
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PRODUCT WATCH: GROHE extends Colours Collection

With 10 colour and finish variations across many GROHE ranges, installers, retailers and designers can help customers personalise their bathroom like never before – from tap to flush plate…

Not only do today’s homeowners want individuality when it comes to design, so too do hotel guests checking in. The chance to customise the look and feel  to reflect their unique personality is becoming achievable with some hotels going further than others to create a fully customisable experience.

Now, thanks to the comprehensive extension of the Colours Collection, it’s easier than ever for anyone to create their own personalised bathroom oasis – from the colour, style and finish of showers and taps right through to the accessories.

Working with trade partners to get full bathroom solutions right

As customers seek to play a more active role in the design process, it is even more imperative that they seek specialist advice and expertise that will help them make the right choice – for them. When it comes to implementing highly individualised products and innovative technologies, consumers still need to consult a professional who understands integrated solutions. GROHE is committed to supporting trade partners that work face-to-face with consumers with its perfectly coordinated products and complete bathroom solutions that help bring their customers’ bathroom concepts to life. This particularly benefits retailers, designers, architects and installers, as the advice on product selection and bathroom design is simplified and focused. They can rely on GROHE`s PerfectMatch philosophy which makes it easy to select products that fit together effortlessly on three principals: aesthetics, performance and comfort.

“Consumer expectations are changing to a great extent,” says Michael Rauterkus, CEO GROHE AG. “At GROHE, we are answering this demand by shaping the future of water in terms of design and innovation. We are giving customers the building blocks to express their individual lifestyle and we are giving our trade partners solutions that address what we believe is the key to customer satisfaction: being able to choose and personalise a full bathroom solution. GROHE is committed to building strong relationships with our trade partners to make our Full Bathroom Solutions and the extended Colours Collection a success – both for our own business and theirs.”

Unrivalled colour variety

One of the key features of the new GROHE Colours Collection is the unrivalled breadth of choice it gives customers when it comes to colour. Indeed, GROHE is the only bathroom supplier to offer a colour portfolio that spans brassware fittings, showers, accessories and flush plates – all made to the highest quality and finish, using the company’s innovative Physical Vapor Deposition (PVD) manufacturing process. The process ensures a broader range of colours while at the same time making it possible for the finishes to be three times harder and ten times more scratch-resistant than galvanised finishes.

Besides Classic Chrome, GROHE also offers several other eye-catching colour designs including SuperSteel, Cool Sunrise, Warm Sunset, Nickel, and Hard Graphite, all of which are available in a polished or brushed finish. For a full list of variants available, click here.
Complete bathroom solutions

GROHE’s complete bathroom solutions simplify the process of planning and installation for trade partners by bringing together an extensive, holistic portfolio of taps, shower systems and accessories, as well as a carefully selected range of ceramics all in one place. The brand’s extensive variety also gives customers the design freedom to select each element to match their individual tastes and needs.

GROHE is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

Main image credit: GROHE

Hamish Kilburn / 10.07.2019

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