Designed by Meyer Davis with the brand’s bold interpretation of luxury in mind, W Rome will bring innovation and local storytelling to life when it opens this Autumn, marking the brand’s Italian debut…
W Hotels Worldwide is preparing to make a bold arrival in Italy this autumn with the debut of W Rome. Located on Via Liguria, next to the Spanish Steps, the historic palazzo-turned-luxury-lifestyle-hotel will offer an unapologetically Italian experience, where guests can live in the moment and anticipate the future of the Eternal City.
The time has almost arrived for us to welcome W Hotels’ debut Italian property, which, if rumours are to be believed, will in true W style make no apology for its bold and loud references to the local vernacular. For the Marriott International brand, which shelters a mind-blowing portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories, the opening of W Rome will be a significant moment as the destination continues to be a popular hotel development landscape.
“The debut of W Hotels in Italy is almost here and we could not be more excited to unveil our playfully luxe spirit with this highly anticipated hotel,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “The opening will introduce a thriving line-up of restaurants and bars to the city that will become a must-go destination for travellers and local tastemakers alike. After more than a year of missed moments, raising a glass together on Otto Rooftop Bar is just what we all need.”
Designed by Meyer Davis with the brand’s bold interpretation of luxury in mind, W Rome brings innovation and local storytelling to life. In a city marked by an immense historical heritage, the hotel décor will layer an Italian colour palette with patterns that blur distinct eras of standout design. The property exudes 1970s glamour with traditional architecture blending into colour blocking and bold graphic patterns in hues of burnt orange, dramatic red and foliage greens. An eclectic mix of colourful furniture meets stone walls representative of the building’s past, while reflective surfaces bring a contemporary feel to the interior. The 147 stylish, open-plan guestrooms and 15 suites feature luxurious design details including wooden herringbone patterned floors effortlessly blurring into modern marble surfaces contrasted with dark, rich maroon curtains. Guestrooms boast iconic views, with some overlooking the Istituto Svizzero, and many offering private balconies and terraces.
“W Lounge, the hotel’s buzzing bar destination, will bring the pulse of the city to the hotel’s doorstep.”
The Extreme Wow Suite (the W brand’s modern interpretation of a traditional presidential suite) provides a spectacular stay with highly coveted indoor and outdoor living, endless views across the city, and an impressive outdoor terrace spanning 140 square metres, perfect for private happenings and events.
As one of the defining characteristics of Italian culture, W Rome takes food seriously. Foodies will rejoice as Ciccio Sultano, Sicily’s sensational chef, brings his southern passion to the hotel as the Culinary Lead. His signature restaurant in Rome will be Giano Restaurant, where diners can meet over their favourite cocktails and delicious dishes. W Lounge, the hotel’s buzzing bar destination, will bring the pulse of the city to the hotel’s doorstep with live music, DJ sets and cocktail culture, while the hidden Giardino Clandestino will be an intimate alfresco setting for toasting with friends.
A rare treasure in the city, Otto Rooftop Bar will boast sweeping panoramas across Rome, complete with a WET Deck (rooftop pool) where stylish locals and guests can soak up the Roman sun and mix it up over cocktails, crudo, and pizza.
FUEL meanwhile is the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body. FUEL-focused activities will be led by Italian athlete Pietro Boselli, with the first FUEL x Petra Studio Gym and personal training programme. From high-intensity sessions to boxing and yoga, Boselli will offer guests and locals alike energy-soaked workouts.
Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. W Rome is no exception and is expected to add ‘super-charge energy’ to the city, while offering guests and locals alike a destination that shelters provocative design and iconic hospitality experiences. W does it again!
Main image credit: W Hotels