Royal Warrant holder Mitre Linen has launched a new range of eco-friendly bedlinen, towels, duvets, pillows and robes…
The Eco Collection from Mitre Linen has been made to the company’s exacting standards from ethically produced recycled and natural products to create a range of exceptional bedding and towelling products. “With consumers becoming increasingly aware of green issues, responsible sourcing is a vital part of a modern hospitality business.” explains Mitre Linen General Manager, Kate Gough. “The Mitre Eco Collection allows our customers to help protect the planet, without compromising on the ultimate in terms of style and comfort.”
The launch follows months of research and development during which time the Mitre team has been investigating and sourcing the finest eco-friendly products to ensure that the finished collection is green to its core. This helps deliver on the company’s famous commitment to quality, comfort and durability.
Made from 100 per cent organic cotton and with a 200 thread count, Mitre Eco bed linen is a classic, crisp white range that feels beautiful and soft to the touch. The cotton also conforms to the Global Organic Textile Standard (GOTS) certificate which means it is guaranteed to be free from potential skin irritants.
The pillowcases, sheets and duvet covers are all made from organic cotton grown in a sustainable way to help support the bio-diversity of local ecosystems in the countries of origin. The cultivation methods ensure that farmers are not exposed to pesticides and chemicals. The new Mitre Eco soft and generous towels are also made from 100 per cent organic cotton in high quality 500gsm.
The range comes in a selection of sizes and is designed to fit well and launder superbly, making it ideal for all hospitality applications.
Mitre Eco duvets and pillows have fillings made from recycled plastic bottles which are extruded into soft, non-allergenic fibres. This process produces around 70 per cent fewer carbon dioxide emissions, uses 70 per cent less water and 40 per cent less energy compared to standard fibre production, but is as soft and warm as traditionally manufactured alternatives.
The new range is consistent with Mitre’s continuing commitment to reducing negative impact on the environment. This is further highlighted by the new brochure which includes nearly 1000 new lines and is printed on recyclable paper using solvent-free ink and which is wrapped in 100% recyclable oxo-degradable polythene.
With Mitre’s commitment to green issues being part of a growing trend, Gough feels that the range is being launched at a time when businesses are increasingly taking their environmental responsibilities seriously: “There has been a shift in the hospitality industry as a whole, as operators move towards responsible sourcing in response to consumer demand for greater environmental awareness. We are proud to be able to contribute towards this important trend with the new Eco-Collection which brings quality green products to hoteliers everywhere.”
For further information on the new Eco range, or to download the latest catalogue, please visit www.mitrelinen.co.uk