“It’s about time,” editor Hamish Kilburn reacts to Millennium Hotels & Resorts opening of M Social New York, which marks the brand’s understated yet very dynamic arrival in the United States…
“Ever since checking in to M Social Singapore, designed by the one and only Philippe Starck, a few years ago, I was convinced that this brand would thrive in the concrete neighbourhood of Manhattan,” says editor Hamish Kilburn. “With the opening of a 480-key hotel located at 226 West 52 Street –literally in the heard of Times Square to you and I – it’s about time (and it’s better late than never).”
The hotel’s distinctive, contemporary rooms are designed for all types of travellers to rest and re-energise in style with guest’s practical needs in mind. We’re told that each room has unparalleled Times Square, river or city views and each comes equipped with modern workspaces and ergonomic chairs, Serta mattresses and streaming-capable 4K smart TVs.
A hub for explorers, M Social features spaces that are designed to be accessible, comfortable and practical, including outdoor venues with some of the best views of the city. M Social New York is home to the vibrant bar and lounge, Beast & Butterflies, a private oasis perched above Times Square boasting unobstructed views of the city and the perfect vantage point for the iconic Times Square Ball Drop. Guests of Beast & Butterflies can indulge whilst eying New York City’s sparkle on a 7500 square foot wrap around terrace adjacent to an indoor glass perch. Beast & Butterflies is designed to be a vibrant space with a highly curated cocktail menu and light bites.
The hotel is adorned with an eclectic art collection and pairs its unique architecture with contemporary, avant-garde designs that illustrate a story based on New York City’s main characteristics. The lobby showcases a digital art installation which combines architecture, contemporary art and technology to create an unexpected and dynamic experience. 32 digital screens continuously display a curated library of digital art, transforming the space into an immersive living narrative that incorporates elegant display pieces throughout the area. Specialised art consultants also helped inject their own quirks throughout the hotel with installations such as the 600 sq ft lobby art wall, designed to enhance the aesthetic and spatial designs of the Times Square property.
The M Social brand was launched in Singapore in 2016. Millennium Hotels and Resorts is exploring ways to grow the brand in more cities, to capture diverse stories and build up a community that shares itself with authenticity, an open mind and giving heart. M Social New York will be the third location for the brand with other outposts in Singapore and Auckland.
Main image credit: M Social