Inside the House of Rohl Principal Bathroom

The 2025 reveal of the WOW!house Principal Bathroom marked a defining moment in experiential interior design. Created in partnership between globally renowned luxury bathroom brand House of Rohl and globally renowned design studio 1508 London, this year’s installation reimagines the bathroom as a holistic retreat – a space shaped by the themes of Revitalise, Ritual, and Reverie.

Image credit: Chris Reeve Photography

Designed as a layered, immersive environment, the Principal Bathroom offers a multi-sensory experience. Textural depth and warm, diffused lighting evoke stillness and solitude (Revitalise). Thoughtfully choreographed transitions in material and mood mirror the quiet rhythms of daily life (Ritual). Meanwhile, global design references – from hammam-inspired plasterwork to intricate artisan detailing – spark the imagination (Reverie).

Ailsa Connery, Regional Director and Design Principal for Europe at 1508 London, describes the space as a celebration of design as experience: “Our approach to the Principal Bathroom is rooted in global sensibility and storytelling. Every detail – from light and texture to materiality – is intended to celebrate moments of quiet ritual. It’s a room to linger in, to discover, and to feel immersed in. Inspired by the nomadic traditions of bathing, the space evokes a serene retreat where design invites stillness and reverie.”

At the heart of the design is Victoria + Albert Bath‘s Seros bath, a sculptural centrepiece developed with artist Sophie-Elizabeth Thompson. Alongside it, Perrin & Rowe’s Langbourn brassware collection offers a refined interplay of line and finish, catching and reflecting light with subtle movement.

Emily Hunt, Head of A&D and Partnerships UK & EMEAA for House of Rohl, said: “WOW!house continues to grow in stature and creative ambition, and the Principal Bathroom has become one of its key moments. It’s one of the most talked-about rooms, and this year, working with 1508 London, we believe we’ve created something extraordinary. Their concept immediately struck a chord with us, and we’re thrilled to see it brought to life, with our award-winning Seros bath, by Victoria + Albert, as the centrepiece.”

Additional layers of craftsmanship come from a curated selection of makers, including Ca’Pietra Artisans, Tom Faulkner, Porta Romana, Atelier Alain Ellouz, and Lutron – whose lighting controls awed everyone, as the roomed seamlessly rolled through its three themes at (literally) the touch of a button.

A standout commission by artist Carl Koch of Paynes Grey features a wall of meticulously hand-crafted blue and white ceramic tiles – individually rolled, dipped, and assembled to form a mosaic of quiet complexity.

This prodigious bathroom unveiling also aligns with a milestone for 1508 London: their 15th anniversary. With an international portfolio spanning Carlton Tower Jumeirah, Chelsea Barracks, and Cipriani Residences Miami, the studio brings its signature refinement and contextual sensitivity to this year’s showhouse.

Ailsa concluded: “To create the Principal Bathroom for WOW!house during our 15th year is incredibly special. It’s a creative dialogue with the world’s best brands and designers. For us, the space represents a moment of reflection not just in design, but in time. We’re proud to be part of what is already one of the standout experiences of WOW!house 2025.”

WOW!house 2025

Step into the future of design at WOW!house  2025, running  Tuesday 3 June to Thursday 3 July 2025. This immersive showhouse brings together top interior designers, artists, and brands to craft breathtaking rooms under one roof. Discover trendsetting styles, bold aesthetics, and inspiring craftsmanship in the most anticipated design event of the year.

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Main image credit: James McDonald