Guest Blog: Style Library – Trends in design 2017

Style Library - Trends in design 2017
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To mark another successful London Fashion Week and the beginning of the interiors events season, Style Library Contract share four things they see having the greatest influence in global hospitality trends in design in 2017…

Individuality
More than ever before, hotel operators aim to create memorable destinations. Wanting good off-the-shelf designs and more. Interiors need to captivate, inspire and perform. Whether it’s a recolour of an existing design or developing something completely new, with Style Library Contract clients have the creative freedom to curate products that are uniquely theirs, created by the worlds most loved interior brands.

“Just like our clients, we’re obsessed with great design, attention to detail and quality. So, we work together to celebrate our passion and create beautiful commercial spaces”, says Style Library Contracts Sales Director, Carolyn Mitchell.

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Boutique Chic
Harlequin Momentum is an eclectic mix of design styles, which have been inspired both by architecture and by abstract interpretations of natural forms. It combines elements of matt and shine, texture and tone. The weaves and wallcoverings represent a diverse mix of qualities and techniques: conceptual; geometric; painterly; multi-directional, light-reflecting embroideries; even appliquéd laser-cut circles.

They work together effortlessly to create a cohesive and achingly chic whole. Successfully capturing the essence of the most sophisticated international boutique hotels, Momentum translates this allure into a tangible, accessible collection of products for everyday living.

Style Library - Trends in design 2017
Claire Vallis, Design Director, expands: “This launch really encapsulates the cosmopolitan spirit of sleek, boutique hotels and glamorous townhouses, whilst still retaining its approachability. Targeted at both the domestic and the contract markets, the fabrics and wallcoverings exude an architectural, structural feel, but in an accessible, understandable way.”

The compelling colour palette enhances the designs, mixing organic shades and fashion hues: oyster and pearl; slate and chalk; mineral and zest; jet and crystal; pearl and paprika; rose gold and flint; sepia and teal; peacock; rose quartz; antique rose, blush, dove, moonlight, porcelain; jute; domino and emerald.

Natural Spirit
Scion is the essence of the ‘good life’ vibe – forests, fresh air, fjords, food, freedom and fun – are all encapsulated in the latest collection, Noukku. Named after a species of Finnish wildflower, Noukku is totally in tune with the life-affirming ‘Hygge’ trend: it’s a versatile, spontaneous collection that invigorates your senses and encourages you to step away from your busy lifestyle. Scion Designer Hannah Bowen explains how Noukku evolved, “Noukku is brought to life through an invigorating colour palette and use of textured effects inspired by natural elements. I wanted to create versatile and spontaneous designs which invigorate your senses and encourage you to step away from your busy lifestyle, an ideal backdrop to escaping away to a contemporary hotel.”

Style Library - Trends in design 2017Artistry
Zoffany’s beautifully curated compendium of show-stopping prints, weaves and embroideries crafted through a mixture of yarns and techniques, for the creation of inspirationally luxurious and unique interiors. The new Boleyn collection captures the faded elegance of time worn fabrics and wallpapers, each with their own captivating story to tell. It is the skilful reinterpretation of these heirlooms and the dramatic harnessing of nature in abstracted form that elevates the collection to poised perfection.

Style Library - Trends in design 2017

The rich moody greens of ‘Moss’ and ‘Khaki’ are punctuated with shots of ‘Greenstone’. ‘Faded Amethyst’, ‘Hollyhocks’ and ‘Sunstone’ add warmth. Soft mineral colours are offset against the jewel tone highlights of ‘Amber’, ‘Tigers Eye’, ‘Cinnabar’ and ‘Koi’ adding jewel tone highlights. Peter Gomez, Zoffany Head of Design explains: “Our aim is to create unique interiors with artistry, sophistication and integrity. We love to utilise our extensive archive for inspiration, each yarn, each brush stroke, each process is meticulously considered during the design process”.

www.stylelibrarycontract.com

Guest Author / 14.03.2017

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.