Fitness and lifestyle brand Equinox will open its first hotel in June. The 212-key luxury property will throw open its doors in the heart of New York City…
Equinox, a lifestyle brand that is widely known for its high-end premium membership gyms around the world, will open its first hotel in June. The 212-key flagship hotel, designed by architecture firm Rockwell Group, will be the first of many Equinox-branded properties to open with the aim to disrupt the luxury hotel landscape.
The brand’s first ever Equinox Hotel will open in Hudson Yards, and is said to be a true culmination of Equinox’s brand promise that will redefine travel as the world knows it. “We have obsessively pursued our enduring mission of life maximisation, becoming iconic by bringing luxury to a place where none existed,” the brand explains in a press release. “Now we are redefining luxury experience once again as a seamless extension of a life well-lived, elevating fitness, culture, and community for those who rest and play as hard as they work. The result is a place that matches the scale of our ambitions and the ambition of the very people for which we built it.
“Equinox is uniquely positioned to define an emerging category that is disrupting the industry.” – Chris Norton, CEO of Equinox Hotels
“In hospitality, lifestyle hotels have grown up and luxury hotels have gotten younger in their outlook and experience,” said Chris Norton, CEO of Equinox Hotels, in a statement. “Now, as health becomes the new wealth, Equinox is uniquely positioned to define an emerging category that is disrupting the industry.”
The hotel’s guestroom features include what the brand describes as “the ultimate sleep chamber”, complete with total soundproofing, a total-blackout window system, CocoMat all natural fibre mattresses, and Scandinavian-style duvets that enable temperature regulation. In true Equinox fashion, each guestroom will come with a foam roller, yoga mat, blocks and straps, whilst the mini bar contains a juice press and magnesium-based sleep supplements.
The overall design of the brand’s debut hotel transcends hospitality and elevates the art and science of fitness. From the moment guests arrive, and throughout their stay, they are promised to be immersed in a world of infinite possibilities, including access to a membership-based co-working community space located within the building. Designed to amplify comfort, creativity, and productivity, the hotel is described as an ideal place to meet and connect. Extraordinary environments and thoughtfully chosen elements come together at Equinox Hotels, reimagining how guests move, eat, sleep, work, and live.
The brand’s debut hotel in New York City will be followed with properties opening in Los Angeles, Santa Clara, CA, Chicago, Seattle and Houston.
Main image credit: 35 Hudson yards via Related-Oxford