To kickstart putting ‘beds’ under this month’s editorial spotlight, Rosie Littler from Design Equals takes her grandma’s advice when specifying the bed in hotel design…
My Grandma always me some wise words that resonate: “Spend your money on your bed or your boots,” she said, “because if you are not in one, you are in the other.”
But when it comes to hotels, how important is the bed you choose and how do you make such a subjective comfort item desirable to all?
For hotels the bed is often the showstopper of the room that attracts attention and boosts bookings. But so many components frame the perfect bedroom setting. Design Equals offer design services – both commercial and residential – with a specific focus on boutique hotels.
Here are our top tips to consider when planning your next ‘Pinterest perfect’ guestroom.
From the top:
Shape. Size. Texture. Fabric choice. It ALL matters. And it can really set the tone of your overall look. Make it a real feature to reflect the emotion you want to create within the room. It is a good opportunity to experiment with luxurious fabrics and compliment with cushions.
Now this is a personal passion project of ours. We love love love beautiful bedding. But it comes at a cost. And we believe you do get what you pay for. Contemporary cottons, laid back linens and sumptuous satins make your guests experience memorable. So many of our residential clients ask us to create that hotel bedroom feeling and so often it will be the linen subconsciously they are referring to. But it needs to be fit for purpose. Durable, easy to launder and look new time after time. Work with wonderful suppliers to ensure you are getting the best value for the products you need.
This is where you can up-sell your rooms if you have the space. Kings, Queens and more allow you to put a premium on your room rate. But in a bed base there is also the opportunity for flexibility. There are hundreds of bed frames to choose from and we are always really thorough with our clients when selecting bases as there are a couple of key things to consider. Height, durability, functionality and sustainability all need to be thought through consciously.
It does not matter what grade, star or rating your property has, every establishment that rents out a room for the night is fundamentally selling a good night’s sleep on a clean mattress. Quantifying the cost of your mattress to the price per night principle will help you realise why buying a quality mattress is best for your clients and your business. We have a range of quality suppliers with an extensive choice. By working with a quality manufacturer, you are also gaining invaluable insight into what your guests really want as these companies are champions at customer research. Take the time to try different mattresses and think about the best mattress in your budget that reflects the quality of your stay.
This is the opportunity to introduce unique features and give your guests an opportunity to place a morning coffee, bedtime book or dare we say it mobile phone on. The functionality of these pieces of furniture is not to be overlooked and can irritate paying customers if they are not fit for purpose.
Set the mood and the style with beautifully procured lighting and make sure the switches are in a convenient place. That feeling of having to get out of bed to turn the light off is annoying. Make your hotel an escape from the mundane. Whether you are refurbishing rooms or starting from scratch it’s always a good idea to bring in a quality electrician from the get-go.
Cushions, throws, accessories, aroma. Small things, big impact. This is an opportunity to bring your brands personality through into your hotel rooms. And make it really special. Draw on the senses by using aromatherapy diffusers and carefully chosen bathroom products to elevate your offering. It is also an opportunity to up-sell products to your guests. The addition of beautiful throws and plumped feature cushions can add the finishing touches to your hotel room that makes your customers want to photograph, post on social media and recreate in their own home.
Image credit: Design Equals