Last month, Hilton dropped the news that it was launching a new lifestyle brand. Tempo by Hilton is an elevated and approachable brand offering thoughtful design, efficient service and exciting partnerships. Editor Hamish Kilburn investigates…
With no less than 30 hotels under development – and 30 more pending deals – Tempo by Hilton has launched with no intention of pacing itself into the market.
By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model.
“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” said Christopher J. Nassetta, President and CEO, Hilton. “Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”
As part of its commitment to helping guests live better lives, Tempo by Hilton has established and built upon partnerships with leading experts across the well-being, food and beverage and other lifestyle spheres. The experts on board include Arianna Huffington’s renowned behaviour change platform, Thrive Global and established culinary firm, Blau + Associates. These organisations bring a sense of discovery to the brand, while empowering guests to continue prioritising well-being and personal growth even while travelling.
“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited service model with an uplifting dose of inspiration,” said Phil Cordell, SVP and global head of new brand development, Hilton. “Utilising a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travellers.”
Guided by its various lifestyle partnerships, as well as exhaustive market research surveying more than 10,000 consumers, each Tempo by Hilton property will feature elements designed to help ambitious guests continue their journey without disrupting their routine.
Reinvigorating and Relaxing Guestrooms
More than rooms, Tempo by Hilton accommodations are said to serve as a refuge where modern travellers are reinvigorated for the day ahead. In-room experiences include the one-of-a-kind Power Up and Power Down collections; curated assortments of morning and bedtime rituals created in partnership with Thrive Global; as well as other unexpected touches, such as a finely tuned sleep environment and a dedicated Get Ready Zone with space to get ready, organise for the day and focus on work. In addition, the oversized bath suite, which includes mirrors with built-in Bluetooth speakers, is spacious, bright and invigorating to help guests recharge and renew.
Image credit: Tempo by Hilton
Shared spaces
Envisioned as catalysts for genuine, memorable experiences, all Tempo by Hilton public areas bring a fresh approach to industry mainstays. These include art and design collections specifically chosen to encourage guests to look up from their daily grind and take a moment for themselves. Guests will also enjoy state-of-the-art fitness offerings; flexible meeting spaces.
Image credit: Tempo by Hilton
Culinary journeys
Developed alongside the award-winning Blau + Associates, Tempo by Hilton’s food and beverage offerings ensure guests have access to everything they need to sustain energy and boost focus.
Sustainability
Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. To that end, this new brand is committed to implementing sustainable practices throughout the guest experience. Examples of specific initiatives include LightStay, food waste programs, responsible seafood sourcing, hydration stations throughout the property to replace single-use plastic bottles and full-size bath amenity dispensers to reduce disposable plastics.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travellers that weren’t engaging with the category,” said Jon Witter, chief customer officer, Hilton. “With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
Conceived with extensive input from leading hotel owners and investors around the country, the new brand has seen strong momentum ahead of its unveiling. There are more than 30 individual commitments to date with properties confirmed in several prime markets across the US, including New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more. An additional 30 deals are in various stages of development.
Tempo by Hilton is the latest brand created by Hilton to address the future of travel. Other recently launched brands include Motto by Hilton – an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations – and Signia Hilton – the portfolio’s premiere meetings and events brand.
Main image credit: Tempo by Hilton
