Canopy by Hilton makes UK debut in East London

Canopy by Hilton London City has opened, marking the brand’s UK arrival. Set within the multi-million-pound Minories development, close to Aldgate station, the eco-conscious 340-room hotel, designed by ACME, provides the perfect base for design-conscious travellers looking to immerse themselves in London’s lively East End.

Image credit: Canopy by Hilton

“We are pleased to expand our portfolio with Hilton to open the first Canopy by Hilton hotel in the UK,” said Neil Taylor, Chief Operating Officer, 4C Hotel Group. “Convenience and quality are at the core of our business, we carefully select hotels that are perfectly located in major key cities, so our customers have easy access to major tourist attractions.  For our business travellers we ensure that our hotels are always located near key transport links.  This hotel is the perfect collaboration for us, with an incredible location right in the heart of London’s buzzing East End.”

Following the opening of Canopy by Hilton Paris Trocadero earlier this year and the arrival of Canopy by Hilton Madrid Castellana, the hotel joins a growing portfolio of more than 30 lifestyle hotels across the globe – a number which is set to double in the coming years.  Each hotel is inspired by its local neighbourhood and designed to give guests an authentic experience, steeped in the culture of the surrounding area.

“Canopy by Hilton continues to expand its presence across Europe with recent openings in Paris and Madrid, and we’re thrilled to be bringing the brand to London – one of the most dynamic cities in the world,” said Simon Vincent, Executive Vice President and President, EMEA, Hilton. “With Hilton set to open 30 hotels in the UK in the next five years, Canopy by Hilton London City is a stunning new addition to Hilton’s lifestyle portfolio and symbolises our commitment to providing exceptional accommodation in the very best global destinations.”

Phil Cordell, Global Head, Canopy by Hilton added: “Canopy by Hilton is all about championing local neighbourhoods – and what better place for its UK debut than the vibrant East End of London.  With its rich textile history and thriving arts scene, the surrounding area provides no end of inspiration for this incredible hotel, and we can’t wait to welcome guests to experience everything it has to offer.”

The hotel’s interior design reflects the rich culture of the area’s historic textile industry. Inspired by the Huguenot silk weavers who settled in Spitalfields in the 17th century, thoughtfully decorated guestrooms and dining spaces feature floral patterns and woven fabrics reminiscent of the techniques employed by the Huguenots.  In celebration of Whitechapel’s contemporary arts scene, artwork created by neighbourhood artists adorns the public spaces throughout the hotel. The bathrooms have been designed to reflect a contemporary atmosphere, with fittings specified by Crosswater.

Image credit: Canopy by Hilton

Local inspiration continues throughout the hotel’s dining outlets. East End-inspired dishes made with local, sustainable ingredients are served at the hotel’s specialty restaurant Penny Squares, which takes its design inspiration from the quilting technique popular in the textile industry.  Meanwhile, Freedom Café, named after Freedom Press Publishing House in Whitechapel High Street, provides the perfect place to relax, work or socialise over a craft coffee or East End-inspired cocktail at the heart of the hotel.  Guests can also enjoy daily tastings at Freedom Café, featuring appetisers and drinks from local distilleries, craft brewers and wineries.

> Since you’re here, why not read about Canopy by Hilton’s first hotel to open in Spain?

There are currently 32 Canopy by Hilton properties open around the globe, with a further 29 hotels under development across 15 countries and territories.

Main image credit: Canopy by Hilton