Kaldewei unveils new digital stand concept for ISH

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Kaldewei’s forum delivers an interactive brand experience, demonstrating its role as a digital pioneer. The leading bathroom manufacturer is exhibiting at ISH on stand D79 – Hall 3.1…

Kaldewei will be exhibiting on stand D79 – Hall 3.1 at ISH from March 11 – 15 with a completely new stand concept, demonstrating its unrivalled position as a leading bathroom manufacturer.

At its stand, divided into five themed zones, Kaldewei will be demonstrating its expertise in the area of design and functionality. The stand will be displaying its international references, flexible solutions as well as the latest trends. These will include; bathroom solutions in exclusive colours, revolutionary shower concepts and new installation and drainage solutions. Visitors will also be able to see for themselves the diverse digital services that Kaldewei has to offer. At the heart of the interactive stand, Kaldewei will be presenting a new app which will network and support trade partners better than before.

“Trade visitors will have the chance to see first-hand how Kaldewei sets industry trends.”

Kaldewei Forum: The exceptional deserves a special stage

Trade visitors will have the chance to see first-hand how Kaldewei sets industry trends with its bathroom solutions, raises standards and creates unique solutions for bathrooms of every size. The stand design – reminiscent of the iconic architecture of the Elbphilharmonie building, Hamburg – is divided into five themed zones and will deliver an interactive brand experience. At its heart, the Forum features a huge sphere which will provide visitors with a multi-sensory show. Lecterns and tiered seating in an open circle invite visitors to interact. Visitors can test the diverse digital options available, including the new app, using digital columns and tablets. Arndt Papenfuß, Director Marketing at Kaldewei, says: “The new Kaldewei Forum not only reflects our core competence of providing the highest-quality bathroom furnishings with individual, customised solutions made of superior
steel enamel, but also the structure and design elements of the new Forum highlighting our company’s strategic position, and – just like our product development does – actively placing our customers’ ideas and needs centre-stage.”

“At ISH, Kaldewei will be presenting a new app that brings all of these services together.”

Digital features for trade partners

As a digital pioneer in the bathroom industry, Kaldewei has been supporting its partners for years with a wide range of online services such as its Product Configurator, an interactive planning tool. It is also one of the very first bathroom manufacturers to provide BIM data – the new standard with regard to projection, coordination and cost control in construction. At ISH, Kaldewei will be presenting a new app that brings all of these services together. With this app, bathroom planners and on-site professional installers will be able to connect even faster with Kaldewei, giving them easier access to the premium bathroom manufacturer’s tools for planning, installing and assembling Kaldewei bathroom solutions.

Image of Kaldewei's shower tray

Image credit: Kaldewei

Global partner: Kaldewei iconic bathroom solutions

At ISH 2019, Kaldewei will be presenting its international references and flexible solutions for different markets worldwide, highlighting its expertise as a global partner for Iconic Bathroom Solutions. In addition, other walk-through areas of the Forum will present corporate themes such as sustainability – as a key element of Kaldewei’s identity – and will demonstrate the superiority of Kaldewei steel enamel.

System Expertise: Groundbreaking shower solutions

As an expert for floor-level shower surfaces, Kaldewei will also be presenting new options for customising its unique NexSys shower concept which skilfully combines the advantages of a seamless enamelled shower surface with the design of a tiled shower area with shower channel. Working closely with bathroom professionals, Kaldewei has continued to expand its trusty assembly system with new installation and drainage solutions – making the installation of floor-level showers even simpler, flatter and more flexible.

Exclusive Shades in the Bathroom: the most beautiful combination of form and colour

Kaldewei opens up a new dimension of bathroom design with the sophisticated matt shades of the Coordinated Colours Collection. Any move away from classic white is a positive step in the bathroom and a distinctive hallmark of individuality.
Kaldewei recently extended its exclusive colour world to its washbasin segment – allowing for an even more harmonious and personalised room design. Trade visitors can see for themselves how the coloured bathroom solutions – from the revolutionary NexSys shower system to the washbasin bowls from the Miena range – can be integrated elegantly into the overall design concept of modern bathrooms or, equally, be skilfully placed as visual highlights.

Kaldewei is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, click here.

Hamish Kilburn / 06.02.2019

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