The Other House: The new luxury/lifestyle brand ‘revolutionising hospitality’

The Other House in Covent Garden
730 565 Hamish Kilburn
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The Other House: The new luxury/lifestyle brand ‘revolutionising hospitality’

Naomi Heaton, CEO of The Portfolio Club, dropped the name of the company’s new lifestyle brand and residents’ clubs during a panel discussion at Hotel Designs LIVE. The Other House will launch in the Spring of 2022 with a stunning property in South Kensington. Then, in 2023, London’s famed Covent Garden neighbourhood will welcome the brand’s next hotel. Editor Hamish Kilburn has more…

The Other House in Covent Garden

During a panel discussion at Hotel Designs LIVE, aptly themed ‘the new era of lifestyle’, Naomi Heaton revealed the name of her new residents’ club brand. To an engaged virtual audience, the developer announced that The Other House will launch in Spring of 2022 and will “blur the lines to create a cutting-edge type of new accommodation.”

Heaton, who is arguably most known for the acquisition of Harrington Hall Hotel in South Kensington, explained that the brand will disrupt the traditional sectors of hotels, serviced apartments and private rentals, effortlessly and elegantly combining home comforts with hotel style facilities, whatever the length of stay.

The brand, which refers to itself on the website as ‘your home for as long as you’re in town’, positions itself as a ‘second home’ for its guests – their other house. It will provide a unique experience for the discerning traveller who knows what they want, seeking style and experiences to remember, without a hefty price tag.

Interior design studio, Bergman Interiors, which won Interior Designer of the Year at The Brit List Awards, has been appointed to create iconic interior schemes for both the South Kensington and Covent Garden properties, led by co-founder, Marie Soliman. Soliman and her team are working alongside award-winning architects, Falconer Chester Hall on both projects.

“The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel,” explained Heaton in a press release. “Our mission is to create spaces that enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement. The concept paves the way for a new era of smart travellers.”

Each Club will offer around 200 ‘club flats’ with a beautifully designed living area, sleeping area and kitchen. There will be boldly stunning private spaces, bars and spa with fitness studios for residents and private members. A whimsical destination bar and a bistro-style kitchen with a constantly changing seasonal menu will welcome the public.

Moving away from large scale banqueting and conference facilities, each residents’ club will offer amenities that augment the club flats and guest experience such as private dining rooms, bookable meeting rooms and screening rooms.

The brand connects guests with on-demand services and limits touch points through the club’s bespoke tech platform and app. Features include automatic check in, keyless room entry, remote room controls, fingertip access to services, as well as booking and ordering at any of its restaurants, bars and other amenities.

Rolling out in prime central London neighbourhoods initially before expanding globally, The Other House highlights the best in British design, utilising green technology, with sustainability and positive social and environmental impact at its core.

Heaton added: “Now, more than ever, we need to embrace the travel revolution we see ahead of us – we look forward to opening our doors in 2022 and welcoming this new chapter of hospitality.”

The new brand is yet to release interior design renders of the projects, but rest assured that Hotel Designs will be ready and waiting as soon as we know more. For now, welcome to your other house, London and travellers alike.

Main image credit: The Other House

Hamish Kilburn / 12.05.2021

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