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Serviced Apartments

Manchester - Staying Cool

Staying Cool signs deal for a new aparthotel in Manchester

450 290 Daniel Fountain

Staying Cool, the award-winning boutique serviced apartment operator, has announced plans for a new 41 unit apartment hotel in Manchester to open next year.

The hotel on Chorlton Street, within the Whitworth Street / Princess Street Conservation Area, will see the regeneration of a strategic city centre building – a former cotton warehouse – that has lain empty for several years.

Once home to Oliver Peyton’s Mash & Air in the 1990s, the building was acquired by the Cringle Corporation. In January, Staying Cool won a competitive tender, led by CBRE, to find the right hotel or serviced apartment operator.

The two parties have signed heads of terms and submitted a joint planning application, which includes the addition of a new roof top extension. If approved, redevelopment works will commence this Autumn and Staying Cool will welcome its first guests in late 2018.

“Given the location of the building, and its particular loft style features and appeal, interest in leasing the site was significant, with strong bids received from a range of regional, national and international operators. We selected Staying Cool for their forward-thinking business style, attention to detail, quality and award-winning brand,” said Cringle Director, Joshua Senior.

“The building is a real gem, a classic Manchester warehouse, with tonnes of character,” said Paul Taylor, co-founder of Staying Cool. “We believe that the significant redevelopment schemes in the immediate neighbourhood, including Kampus across the road, make this a perfect location for a design-led apartment hotel by Staying Cool.”

This is the first joint partnership scheme with Bespoke Hotels, announced last year, which will see the Staying Cool brand brand roll out across the UK. Staying Cool already has a 45 bed apartment hotel on the top floors of Birmingham’s iconic Rotunda. “We’re delighted to be able to announce this new scheme – one of a number over the next few years as we move ahead with our ambitious expansion plans. We are especially pleased to be opening in Manchester as it is the city where our story began,” continued Paul Taylor.

The architects on the scheme are Halliday Meecham and Euan Kelly Property Solutions the planning consultants. Staying Cool was advised by Tony Bray of Pure Real Estate Solutions. Nick Huddleston of CBRE managed the tender process on behalf of the Cringle Corporation.

www.stayingcool.com

HBAA serviced apartments industry spotlight

Opinion: HBAA profiles the growing Serviced Apartment sector

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The Alternative Accommodation Committee held its first educational event last week at the Park Regis, Birmingham. The event was well attended by 30 agents and 10 suppliers.

Erica Livermore, Alternative Accommodation Chair said: “This was an important event for us, it served to highlight the importance of a growing sector in hospitality and hopefully enlighten both agents and venues on the various buying behaviours and requirements by our corporate clients.”

The event took the form of a panel discussion, included in the panel were; Alex Neale, Head Account Manager for SilverDoor, Gavin Bailey, Operations Director for City Suits and Amy Chapman who is a Senior buyer for Siemens.

Chapman began buy detailing the main benefits for choosing this type of accommodation: “It has the comforts of home but with Hotel touches and flexibility on tenancy.” She went to explain that for long projects their teams need a ‘Home from Home’ base; “guests need a freedom to have a normal life while they are away from home, the ability to cook and relax in a home environment but with services available if needed, like a gym or laundry service.”

Neale explained for SilverDoor their typical users are those relocating, theatre workers, construction, IT, with an average stay of 2 months, he said: “Corporates are really starting to think about wellbeing much more and where there is a stay that is deemed too long to be comfortable in a Hotel and where there is a benefit to looking after yourself the Serviced Apartment is a clear choice”.

Bailey also highlighted the mix of clients, from pure leisure to those on very short projects. City Suites consciously put a minimum 4 night stay into their apartments and Bailey said: “The serviced apartment is a good all round product offering flexibility, short lead bookings, ease of use and transparency of billing”.

As a senior buying Chapman explained: “With serviced apartments we see quality and added value with a high level of service and better rates, we have seen up to 50% savings over hotel stays”. The panel inevitably was questioned over the Airbnb effect and what if any competition this brings to the sector, Chapman responded: “Health and Safety aspects and a record of where and how people are is key to us, we are asking ourselves the question about Airbnb but it’s how we make this work with these fundamental issues.”

Neal responded by saying: “You have on one hand the rigid fully-serviced Hotel product, then on the other someone’s house on Airbnb and sitting in the middle you have the Serviced Apartment with all the home comforts, services, quality assured and Health and Safety checked.”

Top Tips from the panellists were:
– Communication across all parties to ensure the briefs and needs are fully understood.
– Flexibility from both suppliers and agents, appreciating that corporates can’t always be tied into onerous contracts and that ‘one solution fits all’ is no longer viable.
– Choice and understanding the client’s needs, they are forever changing and any type of facility needs to be explored and presented back, the agent support in this area is vital.

Livermore concluded the lively discussion by thanking the panel and taking questions from the floor. She said “The HBAA is really delighted to be having these kind of educational discussions that certainly help us all understand our changing market place much better and in the end helps us give a better service to our clients”.

www.hbaa.org.uk

Mascagni Luxury

Italian Space Hotels welcomes the Mascagni Luxury Dependance

850 527 Daniel Fountain

It is both an apartment and a hotel housed in a magnificent Renaissance Revival building in the heart of Rome.

It is both a one-of-a-kind accommodation and a place to feel at home. The Mascagni Luxury Dépendance, which opened in July 2016, offers all this and more. Being ever attentive to trends in the hospitality sector, the Space Hotels group has just added this Roman hotel to its portfolio, as it is a shining example of how an establishment can re-invent and evolve itself to keep up with the needs of its clientele.

The Mascagni Luxury Dépendance, which is an annex located just twenty metres from the Hotel Mascagni in a prestigious 19th-century Renaissance Revival building with mosaic floors, opens up a new frontier in the capital city’s hospitality. Its twelve suites and rooms are located on the building’s fourth and fifth floors, offering guests who choose to stay in this “Roman home” both an exceptional view of the city’s rooftops and the convenience of hotel room.

The annex was created by the Hotel Mascagni based on its many years of experience and opened in July 2016 to offer a more intimate and innovative concept of hospitality, that of independent accommodation. The group of rooms was skilfully designed by an architect who blended the comfort of a hotel with a feeling of familiarity and home. The décor in all the suites and rooms was inspired by the modern, elegant Rationalist style of the early 1940s and updated with pastel-coloured walls and matching fabrics that contrast with the dark parquet floors and luxury furnishings. The use of precious Carrara marble in the ensuite bathrooms and hallways makes this annex into a luxury home.

What is the advantage of having hotel rooms in a residential building? The answer is an easy one. The advantage is staying in a peaceful and private room that is completely independent and still offers all the comfort and attention of being a guest in a hotel. As well as having access to a 24-hour reception desk with check-in and check-out service, choosing between a buffet or room-service breakfast and being only 20 metres away from a charming bar.

All the guestrooms are designed to be lived in like apartments, so they offer ample space and an area to store luggage. Moreover, each room has a kettle for making tea and a Nespresso machine for making Italian coffee at any time of the day. And last but not least, the expected and appreciated modern technology of USB wall sockets for charging mobiles and tablets. Both the inward and outward facing rooms offer wonderful views of Rome’s famous cityscape, from Via XX Settembre to the famous Piazza Esedra.

www.spacehotels.it

Guest Blog - Cathy Mocke

Guest Blog: Cathy Mocke – ‘Stop catering for Joe Average’

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Many current hotels and serviced apartments cater for Joe Average. It’s all about focusing on the key touch points and doing them well, says Cathy Mocke, Design Director at Select Property Group…

When you’re travelling for work and staying in a hotel or serviced apartment, what are things that most help you to feel settled and relaxed?

For me, it’s important that wherever you stay feels comfortable and relaxed, but still has an element of ‘specialness’ to it. I guess ‘home-from-home’ is the obvious tagline that you’d use. It’s also imperative that everything works really well, from both an operational and design perspective. Easy arrival, easy check-in, comfortable bed, good shower, good lighting. If you’re travelling for business you’re not in your room for very long, so everything needs to be easy, intuitive and comfortable.

In my experience, too many current hotel and serviced apartment options cater for ‘Joe Average’. Brands can tend to be too prescriptive at the expense of the end user experience. Many brand standards dictate “we need to have this, this and this”, but in actuality the customer doesn’t need all of these things. Often, because these places have so much ‘brand standard’ stuff in the rooms and in the building as a whole, they don’t have any one thing that’s done well. Instead they have a lot of things done in an average sort of way.

Cathy Mocke - Guest Blog
So when it comes to designing a new product for the business traveller, as we have been doing at Select Property Group with CitySuites, it’s about focusing on key touch points and doing them really well.

Calming rooms and light spaces
With CitySuites, what we’re trying to do is offer something that gives you that extra level of luxury, but still retains the comforts of home, something that very few established brands can claim to offer.

When designing the rooms, we really thought about how the customer will actually use that space and what they need. From the kitchen, to the shower, to the lounge space, what do you need to put into it that makes it usable, whether you’re staying for a week or a month? It’s about creating bright, light spaces. That goes to the choice of materials and maximising light, space and outlook. The studios are also very generously proportioned so that you don’t feel like you’re sleeping in your living room. There’s plenty of space to move around. The bathrooms are very well appointed and generously designed.

The first impression upon entry into the apartment is extremely important. You don’t want to walk through corridors and lobbies. You want to walk into the main space, and straight into somewhere that immediately permeates an element of quality and space and home.

Cathy Mocke - Guest Blog

Design led by the location
With every CitySuites building, the interior design and selection of the furniture and finishes will be informed by the location of the building itself.

In addition to the living experience, creating that sense of place is important and adds another dimension to the design and avoids a formulaic approach to the interiors. That’s what CitySuites is all about – connecting to each city, highlighting its idiosyncrasies and character specific to the setting and location of each building.

So for the brand’s first development in Manchester, located on the site of an old railway station, we brought relevant materials like wrought steel into the design of the furniture. The furniture has all been bespoke designed for that particular project, so that it fits comfortably into the spaces that we have but also has a strong reference to the location’s industrial past, but with a refined edge.

Then we brought in some luxury elements like marble and glass to create that luxurious eclectic feel. The artwork has also been specifically designed to reflect the location and its proximity to the river.

The end result is that you can walk into any CitySuites and, while there’s the consistency in terms of the service and quality that you’d expect from every accommodation brand, you will see a level of design that connects you to the location you happen to be in at that moment.

Cathy Mocke - Guest Blog

Doing the simple things well raises the benchmark of quality
If everything has a simple ease to it, from the service to the features you need the most, it naturally creates a positive memory that will make you want to stay again. By focusing on the touch points that really matter and making them really good, it makes your stay really easy and comfortable.

But that positive experience should start from the moment you walk through the main doors. CitySuites Manchester, for example, is quite a striking building, and we want that ‘wow’ impression to be carried on when you enter the building itself.

So with the design of the reception space, we do this with the dark timber, copper and natural materials and some unexpected features that greet you immediately. This experience might be a little more theatrical than within the apartments because you’re trying to create an impression, but it’s still understated and elegant. Again it’s about people feeling special about the building and thinking “someone has taken care in the design of this space.”

Of course, you can design it all to the nth degree, but if you haven’t got the operational team to give that amazing user experience, it’s all for nothing. Design and operation needs to work together. But if you can marry these together effortlessly, you’ll have a product that sets itself apart from anything else a business traveller has available to them.

For more information visit www.citysuites.com

Disability access at Skyline Apartments

Skyline teams up with Limitless for disability awareness

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Limitless are in the process of revolutionising the concept of disability by correcting the misapprehension that ‘disabled access’ is a synonym for ‘wheelchair access’, thereby ensuring that businesses can better serve the needs of all disabled people.

By failing to grasp the broad spectrum of meaning covered by the term, ‘disability’, a majority of businesses are forfeiting some £1.8 billion per month, as over 75% of disabled people avoid services which they feel do not meet their needs.

With a loyalty rate of over 85% and a yearly spend of more than £3 billion on accommodation in the UK, this is a market that the hospitality industry cannot ignore. Skyline Apartments recognises this and has partnered with Limitless Travel in a move to satisfy a demographic that constitutes more than 10% of the population.

Having assessed Skyline’s facilities and procedures, Limitless will consult with the senior management team to set out clear recommendations on how they can make low-cost improvements to the service they provide for disabled guests.

Disability access at Skyline Apartments

Angus Drummond, the CEO and founder of Limitless Travel, said “Through this partnership, Skyline apartments will distinguish themselves as an organisation committed to providing the very best in accessible accommodation.”

Thiago Hahn, CEO at Skyline, agreed with this assessment and added, “Skyline is passionate about ensuring the best possible experience for all guests, regardless of their personal circumstances. Therefore, we are delighted to enter into this partnership with Limitless Travel, which will result in a more comprehensive and wider-ranging service for our guests with disabilities.”

Limitless Travel will use their innovative and in-depth bespoke training methods to equip Skyline’s entire front of house team with the skills required to provide the best services possible for guests with disabilities. The result will be an organisation that is fully conversant with the requirements of all disabled people, an outcome which can only enhance Skyline’s international reputation as a progressive company.

Marlin Apartments offering free smartphone service to guests

Marlin Apartments to offer free smartphone service to guests

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Marlin Apartments, the leading serviced apartment provider in London has entered into a strategic partnership with Tink Labs, a Hong Kong-based technology incubator to introduce complimentary UK and international calls as well as internet access to all guests on-the-go.

Handy, an innovative flagship smartphone from Tink Labs, will be available across Marlin’s portfolio of more than 650 London apartments from September 2016 onwards. All Marlin guests will receive a virtual mobile number through the devices from which they can make not only free local calls but also international calls to 10 countries including the USA, Germany, India and China. Unlimited internet access will also be available on the devices.

Applications such as Google Maps, Facebook and Twitter will be pre-loaded on the smartphones coupled with a regularly updated London travel guide, enabling business travellers to remain connected around the clock and well-informed on the road. All personal data and browsing history will be automatically cleared from the devices after check-out.

Susan Cully, Managing Director of Marlin Apartments says: “The idea of combining the functionality of a personal smartphone and concierge service into one integrated device is industry-forward. We are delighted to have joined forces with Tink Labs to empower our guests to personalise their stay at Marlin regardless of their geographic locations.”

“Whilst we make a range of ancillary services even more accessible, we trust that our guests will be benefited from a further enhanced home-away-from-home experience,” she comments.

Terence Kwok, Founder and CEO of Tink Labs says: “Handy’s partnership with Marlin Apartments marks a tremendous leap forward in establishing our global presence and is testament to the importance of complete mobile connectivity in today’s tourism. Our services will be an extremely valuable asset for expanding the hospitality footprint of Marlin.”

marlinapartments.com

Serviced Apartment

Serviced apartment operators looking to ‘broaden appeal’

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The combination of serviced apartments and serviced offices in one building is one way serviced apartment operators are expanding their business and broadening the target audience, according to a recent report.

With operators such as Zoku in Amsterdam teaming up with shared office space concept WeWork and Vision in Switzerland launching its first shared offices in Zürich, the concept of mixed-use development appears to be gathering pace as the borders between work and leisure become more blurred.

‘Mixed-use developments are by no means a new phenomenon in the world of real estate, but the combination of serviced apartments and serviced offices in one building seems a natural fit,’ comments Arlett Hoff, director, HVS London – author of the ‘The Serviced Apartment Sector in Europe – Highlights and Trends 2016’ report.

‘The serviced apartment sector is expanding rapidly and exploring new areas in an imaginative way. While some are teaming with high-end hotels, others are looking at the work/leisure combination. This concept works particularly where the serviced apartments are targeted at the corporate market.’

The report also highlights the number of new brands recently launched in the serviced apartment sector, including The Prem Group’s Premier Suites and Premier Suites Plus; Zoku, the new brand of Hotels Ahead; and Ascott’s The Crest Collection of luxury residences. In addition, BridgeStreet has added aparthotel brand Mode to its repertoire and Apple Apartments has introduced the Exclusive brand.

Growth has been particularly focused on Western Europe, led by the UK, Germany and France. Around 45% of new supply is based in the UK, with 30% in Germany. StayCity Aparthotels is the most active in terms of new openings, along with Residence Inn, Adina, Smartments, SACO and Vision Apartments.

‘Similar to the hotel industry, the serviced apartment industry is seeing a burst of creativity with new brands being introduced or traditional brands reinvented,’ said Hoff.

To download The Serviced Apartment Sector in Europe, Highlights and Trends in 2016 please click here.

Carlow - Skyline Apartments

Skyline expands into Camden, King’s Cross, Regent’s Park areas of London

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Skyline Worldwide continues to go from strength to strength, as demonstrated by the serviced apartment provider’s announcement of the mid-July opening of Carlow House, a new development situated in the midst of the area where the Camden Town King’s Cross / Euston and Regent’s Park districts meet.

Carlow House, a former Edwardian-era warehouse converted to loft-style living and embodying a 1930s Art Deco theme, creates a particularly cool and stylish ambience intended to provide a stimulating yet relaxing environment for corporate travellers. The studios, one bedroom and two bedroom apartments are centred about an impressive four storey atrium beneath a domed roof. This notable feature, as well as the apartments, were designed by the award-winning Rabih Hage architectural studio.

Located in the largest area of urban regeneration in Europe, within easy reach of the Euston and King’s Cross rail transport hubs, Carlow House by Skyline boasts a privileged position, being just eight minutes from the extensive greenery of Regent’s Park and five minutes from Oxford Street’s wealth of shopping opportunities.

The CEO of Skyline Worldwide Serviced Apartments, Thiago Hahn, said, “We are always delighted to announce a new development, but are particularly so on this occasion as the location of Carlow House is the prestigious and vibrant district at the edge of Regent’s Park and Camden Town, within reach of the King’s Cross portal into Europe. With this latest addition to our portfolio, Skyline has taken a major step towards becoming one of the largest serviced apartment operators in London over the next 2 years”.

In recent months Skyline also opened Charrington Tower and Lincoln Plaza properties, both located in London. Clearly signalling the company’s determination to expand throughout the capital.

SACO Bath - Living Room

SACO enhances its Bath aparthotel with new apartments

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SACO – The Serviced Apartment Company – has marked the 10th anniversary of its well-established aparthotel in Bath with the addition of four new club apartments and five one-bed apartments, bolstering its UK-wide portfolio of 800 plus apartments.

The nine brand new apartments take SACO Bath’s overall inventory to 53 units, including seven upgraded club apartments.

SACO Bath - Bedroom
As well as the renowned SACO welcome and facilities, the refined new superior club apartments blend the best of modern living with traditional, minimalistic British décor. Guests will have full use of luxuries such as Sky TV, Bose SoundDocks, early check in and late check out, generous L’Occitane toiletries and luxurious bathrobes.

Located in the heart of Bath, and close to many of the city’s most famous landmarks, SACO Bath – St James’s Parade opened in 2006, and is fashioned from a restored Georgian terrace with each apartment individually and elegantly designed. Guests are within easy reach of all the city’s main attractions such as the famous Roman Baths, Thermae Bath Spa, Bath Abbey and SouthGate shopping complex.

SACO Bath - Dining Room

Stephen Hanton, CEO of SACO, says: “SACO is increasingly becoming established as the leading serviced apartment operator in the UK, and our new apartments in Bath are just one example of our continuing growth and investment into new and existing properties in the UK and beyond.

“SACO Bath is one of our most popular locations with guest satisfaction scores consistently above 95%, due in large measure to the high levels of service offered by our staff – many of whom have been at the property since it was opened.”

SACO Bath - Kitchen
Also available across Bristol, Manchester and Birmingham, SACO’s new club apartments are part of a programme of SACO aparthotels launching across the UK, most notably SACO’s The Cannon in The City. Later this year, SACO will open its first lifestyle aparthotel on London’s Leman Street, and SACO will launch two such lifestyle aparthotels in Edinburgh in 2017.

sacoapartments.com

Princes Street Suites ® ZAC and ZAC Photography

Edinburgh serviced apartments get refurbishment ‘fit for a Prince’

1000 667 Daniel Fountain

Popular Edinburgh serviced apartment offering Princes Street Suites has unveiled the results of a £350,000 refurbishment.

The new-look Princes Street Suites, in the heart of the Scottish capital, have been transformed, with a modern Scottish aesthetic from Glasgow-based interior designer, Linda Reid running throughout.

Princes Street Suites, Edinburgh

®ZAC and ZAC Photography

All 37 one, two and three-bedroom apartments in the former Edinburgh Post Office building now feature bespoke furniture, furnishings and accessories, including a signature blue plaid.

Linda Reid, said: “The Princes Street Suites are a wonderful blend of old and new, with part of the building dating back to 1816 and another section very contemporary in feel. As such, I wanted to make sure the design reflected this and brought these two elements together.

Master Bedroom, Princes Street Suites - Edinburgh

® ZAC and ZAC Photography

“Another important aspect of the design was the introduction of our signature blue plaid, which really informed the modern Scottish aesthetic in the apartments. It’s wonderful to see this fantastic property with a brand new lease of life during its bicentenary year.”

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RELATED: Major refurbishment for Edinburgh’s Princes Street Suites
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Managed by the UK’s largest independent hotel management company, Redefine|BDL Hotels, the refurbishment is the first major project undertaken by Princes Street Suites’ new General Manager, Fiona Mackenzie, who took over the role last July.

® ZAC and ZAC Photography

® ZAC and ZAC Photography

Fiona said: “The Princes Street Suites have never looked more inviting and we can’t wait to welcome new and returning guests to enjoy our upgraded facilities. Coupled with the perfect city centre location, we are really offering visitors the full package.”

Situated in the heart of Edinburgh, the high-end apartments are perfectly located for exploring Edinburgh’s historic landmarks and attractions such as Edinburgh Castle, The Royal Mile and Princes Street.

www.princesstreetsuites.co.uk

Skyline Serviced Apartment - Lincoln Plaza

Skyline unveils newest Canary Wharf serviced apartment development

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The swiftly expanding serviced apartment provider Skyline recently announced the opening of its latest acquisition; the newest building located in the prestigious Canary Wharf and Docklands area.

Lincoln Plaza by Skyline is a serviced apartment development offering stylish, sophisticated accommodation for family, leisure or corporate travellers in a location boasting an international reputation and status.

Comprised of two principal apartment towers, Duckman Tower and Jackson Tower, the development is divided into units of studios, one, two and three-bedroom apartments, all designed to offer spaciousness, as well as modern lifestyle facilities, all finished to the highest of standards. Skyline is currently servicing 40 of these units. This will increase to over 80 by April this year.

Skyline Logo
Lincoln Plaza is within easy walking distance of Canary Wharf Station and will, by the end of the year, have further amenities added, including a swimming pool, gym, cinema room and residents’ lounge. Skyline is already the leading provider of serviced apartments in the Canary Wharf area, and this latest acquisition will serve to firmly consolidate that position.

Skyline’s founder, CEO and Director, Thiago Hahn, said: “This chic, sophisticated and spacious new addition to the Skyline portfolio is a key aspect of our London expansion and constitutes another major step forward in our business development plans for 2016.”

During the first half of 2016, Skyline is planning to expand its London portfolio still further by offering two more properties; Providence Tower in Canary Wharf and Euston Reach in the King’s Cross area, to add to over 350 Skyline serviced apartments throughout London.

Cheval Three Quays

Cheval Three Quays given ‘designer takeover’ by Debenhams

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Cheval Three Quays – part of London-based luxury serviced apartment specialists Cheval Residences, attendees at this year’s Hotel Designs Summit – has partnered with Debenhams to give one of its 159 five-star apartments a ‘designer takeover’.

Debenhams’ love of creating beautiful spaces within the home has now extended to the hospitality arena and in an exciting move for the British high street retailer, on 2 March 2016, Debenhams launches its designer open plan apartment in a year-long partnership with Cheval Three Quays.

The takeover kicks-off in March with much-loved designer at Debenhams, Ben de Lisi, followed by Matthew Williamson in June. Both designers will exclusively dress the apartment in their own inimitable style and showcase their current designer homeware collections for Debenhams.

Cheval Three Quays
Having opened on 10 March 2014, Cheval Three Quays has raised the bar in the serviced apartment sector. The open plan apartments boasts dramatic floor to ceiling windows with unrivalled views across the River Thames, Tower Bridge, The Shard and City Hall. Every detail of the apartment, curated by the designers, has been carefully considered to effortlessly mix luxury with the designer’s own personal style.

Bringing a brand new travel experience to the public, Ben de Lisi’s apartment showcases his SS16 collection for Debenhams. Offering adventure and exploration, the room is brought to life with a lively combination of hand drawn graphics, soft geometrics, quirky objects and multi coloured stripes.

Cheval Three Quays
“I am thrilled to be part of such an innovative collaboration with Designers at Debenhams. It’s such a fantastic opportunity for loyal customers to experience my new collection in the luxury environment of Cheval Three Quays, and for guests to live the designer lifestyle,” de Lisi said.

What’s more, each guest will receive a luxury food hamper on arrival and gift on departure, plus exclusive treats to be redeemed in the Debenhams Oxford Street Store. These include a range of luxury beauty treatments and exclusive offers, Personal Shopping appointments and restaurant vouchers.

Changing four times per year, the further designers will be revealed on Debenhams’ social media channels in advance of launch. Follow @debenhams or #DebsDesignerApartment for updates.

chevalresidences.com/debenhamsdesignerapartment