The d line journey – timeless design meets sustainable innovation

In celebration of 3daysofdesign in Copenhagen, d line unveiled its new brand video—a captivating visual journey through the heritage and enduring innovation that define d line…

d line reh

For over half a century, d line has epitomised Danish craftsmanship, creating hand-polished architectural hardware and bathroom products that transcend trends and stand the test of time. d line’s story began with the visionary architect and industrial designer Knud Holscher. While working on the prestigious St. Catherine’s College project at Oxford, Holscher needed a coordinated line of high-quality stainless steel products. This need sparked the creation of the brand in 1971, marked by the introduction of the iconic U and L lever handles. Their elegantly bent sections and flawless design set a new industry standard.

Fast forward to today, and d line are still pushing boundaries—not just in design but also in its longstanding commitment to providing products that endure and can be used for generations. d line’s latest initiative, Re-handle, is a testament to its belief that true quality never becomes waste. Much like reusing building materials or upcycling furniture, re-handling d line products ensure they remain in use for as long as possible. Why does this matter? Every time d line re-handles a product, it saves up to 90 per cent in CO2 emissions compared to producing a new one. That’s a win for you and a win for our planet.

Low quality is a waste of resources. d line challenges you to Re-handle the same product up to four times. With each Re-handle, the 20-year product warranty period is renewed, securing up to 100 years of use. With an asking price for a re-handled product that is 60 per cent lower than a newly produced item, it is straightforward to make the enduring choice and reuse instead of buying new.

d line has always been dedicated to creating products that are timeless in their design and enduring in strength, making sure it is never necessary to buy its products for their purpose more than once. This approach is underlined with the introduction of the Re-handle programme and by choosing to refurbish products instead of producing new, it is possible to significantly reduce the carbon footprint. The effect of refurbishing d line products has been documented in the brand’s complete Global Warming Potential (CO2 emission) that takes into consideration the entire life cycle and are based on fully documented, internationally recognized Environmental Product Declarations (EPDs executed and verified by third parties).

d line’s new brand video captures this pioneering spirit, taking you from its origins to the latest sustainable innovations. It’s a tribute to the meticulous craftsmanship and enduring quality that have been one of the brand’s hallmarks since day one.

 d line is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: d line

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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