The d line journey – timeless design meets sustainable innovation

For over half a century, d line has epitomised Danish craftsmanship, creating hand-polished architectural hardware and bathroom products that transcend trends and stand the test of time. d line’s story began with the visionary architect and industrial designer Knud Holscher. While working on the prestigious St. Catherine’s College project at Oxford, Holscher needed a coordinated line of high-quality stainless steel products. This need sparked the creation of the brand in 1971, marked by the introduction of the iconic U and L lever handles. Their elegantly bent sections and flawless design set a new industry standard.

Fast forward to today, and d line are still pushing boundaries—not just in design but also in its longstanding commitment to providing products that endure and can be used for generations. d line’s latest initiative, Re-handle, is a testament to its belief that true quality never becomes waste. Much like reusing building materials or upcycling furniture, re-handling d line products ensure they remain in use for as long as possible. Why does this matter? Every time d line re-handles a product, it saves up to 90 per cent in CO2 emissions compared to producing a new one. That’s a win for you and a win for our planet.

Low quality is a waste of resources. d line challenges you to Re-handle the same product up to four times. With each Re-handle, the 20-year product warranty period is renewed, securing up to 100 years of use. With an asking price for a re-handled product that is 60 per cent lower than a newly produced item, it is straightforward to make the enduring choice and reuse instead of buying new.

d line has always been dedicated to creating products that are timeless in their design and enduring in strength, making sure it is never necessary to buy its products for their purpose more than once. This approach is underlined with the introduction of the Re-handle programme and by choosing to refurbish products instead of producing new, it is possible to significantly reduce the carbon footprint. The effect of refurbishing d line products has been documented in the brand’s complete Global Warming Potential (CO2 emission) that takes into consideration the entire life cycle and are based on fully documented, internationally recognized Environmental Product Declarations (EPDs executed and verified by third parties).

d line’s new brand video captures this pioneering spirit, taking you from its origins to the latest sustainable innovations. It’s a tribute to the meticulous craftsmanship and enduring quality that have been one of the brand’s hallmarks since day one.

 d line is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: d line