Edmund Bell shines at Heimtextil

The Edmund Bell presence at Heimtextil this year went beyond the conventional exhibit stand experience. It provided a unique and immersive opportunity to connect with a diverse audience, encompassing both long-standing loyal customers and prospective clients eager to explore the company’s extensive offerings. This year, it featured in both main Trend Areas, as well as having its own Dekora display in the foyer. In addition, the proposal for its 100 per cent recycled decorative blackout RESET was selected to feature in the ‘WOWtential of Sustainable Fabrics’ presentation!

The highlight of the Edmund Bell exhibition was the introduction of three brand new fabrics: UNITY, a double-sided blackout, MAVERICK, a recycled blackout and CRUSH, a stunning new upholstery. Each fabric possesses unique qualities and characteristics catering to a wide range of specifications required for both the domestic and contract markets in a wide range of countries which makes it perfect for not only the UK but international markets as well.

Image credit: Edmund Bell

Distinguished by its elegant, fashionable and matte finish, UNITY stands out as an exceptional double-sided blackout fabric with colour on both its front and back surfaces, ensuring a striking presence both inside and outside. This remarkable quality makes it highly desirable, offering 100 per cent blackout capabilities, an exceptionally soft touch, and an extra-wide width. UNITY not only excels in window décor but also finds its purpose in larger spaces, serving as a divider and providing sound absorption for expansive rooms while enhancing acoustics.

The influence of natural textures on fabrics in recent seasons has been profound and MAVERICK is a prime example. Its dobby mix, where slub profile threads interweave with flat threads, creates a visual tapestry reminiscent of gnarled knots and textured ruggedness. The inspiration drawn from wood effects has extended not only to textiles but also to wallpapers and fabrics. MAVERICK stands out for its unpretentious yet thoughtful casual style, promising timelessness and undeniable appeal. With its super soft touch and a face fabric crafted from 100 per cent recycled polyester, with an overall 52 per cent recycled content once coated, MAVERICK exemplifies the brand’s serious commitment to environmental sustainability.

Image credit: Edmund Bell

CRUSH embodies an effortless blend of casual elegance, featuring a vintage texture that seamlessly fits into today’s interior design trends. The chenille yarn works it magic to authentically capture and enhance the weathered charm of shabby chic aesthetics. CRUSH presents itself as a definitive and understated choice for upholstery, exuding confidence as it takes centre stage in any discerning home.

Image credit: Edmund Bell

On the second day of the exhibition, Edmund Bell had a significant opportunity to highlight its sustainability range, particularly the ground-breaking, recycled blackout RESET – the first of its kind in the market! Fiona Napier, Sales Director, delivered an insightful presentation on the Econogy stage for the ‘Wowtential of Sustainable Fabrics’ event, emphasizing not only the eco-friendly production of RESET, but also the sustainability benefits for both customers and end users.

Image credit: Edmund Bell

As a result of Edmund Bell’s ongoing collaboration with Ecologi, participation at Heimtextil went beyond simply exhibiting products. It allowed Edmund Bell to emphasise the significance of sustainability. In addition to promoting sustainable practices and eco-friendly fabrics, for every business card or social media tag collected during the four-day event, Edmund Bell committed to contributing a tree to sustainable initiatives worldwide. To date, the company has planted nearly 500 trees to support projects in Madagascar, Mozambique, Uganda, Kenya, and Ethiopia from Heimtextil alone.

Image credit: Edmund Bell

Heimtextil was not merely about product exhibition for Edmund Bell, it symbolised a platform for building connections, fostering relationships, and laying the groundwork for future partnerships. This participation exemplified the company’s dedication to customer engagement, industry leadership, and the relentless pursuit of excellence in the textile sector.

Edmund Bell is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Edmund Bell