Samuel and Sons’ new collections continue the tradition of crafted trimmings

natural tones and textures of curtains with dragon fly trim from samuel and sons
730 565 Pauline Brettell
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Samuel and Sons’ new collections continue the tradition of crafted trimmings

Samuel & Sons has long been a coveted source for the finest quality trimmings. The brand’s new designs, Metamorphosis and Illuminée, continue the tradition inspired by craft… 

natural tones and textures of curtains with dragon fly trim from samuel and sons

Family-owned for more than 75 years, Samuel & Sons is built on quality of craftsmanship and dedication to design. The brand has long been a source for tassels, borders, braids, gimp, fringes and more – for both residential and contract interiors.

The dedicated hospitality division caters for any scale contract interior design project. The list of prestigious hotel groups that shelter the brand’s designs includes Four Seasons, St. Regis, Ritz Carlton, Rosewood, Wynn Resorts in Las Vegas and Macau, and MGM. With its wealth of experience, Samuel & Sons Hospitality Division has become an essential resource for today’s hospitality and contract design professionals. bathroom.

The new Metamorphosis collection, designed by Lori Weitzner for Samuel & Sons, is an impassioned celebration of the smallest of creatures and how they live in our natural world. Whimsical, colourful and multi-dimensional, they have been the artist’s muse for centuries, and are now proving to be the inspiration for a refreshing and stylishly nuanced collection of passementerie.

Adding an instant layer of texture and delight, the collection includes delicate, stylised dragonflies, beaded, embroidered glitter-like insects and honeycomb motifs, which add a touch of whimsy and sophistication. These are combined with more abstract interpretations that evoke sea spray or the pleat within an ethereal and graceful butterfly’s wings. Silky finishes, finely woven yarns, metallic beads, embroidered knots and faux suede appliqué and glass beads all bring each detail to life.

natural linen curtain with edging detail in Illuminee by samuel and sons

Image credit: Samuel and Sons

Organically inspired botanical border Illuminée, features undulating palms of leaves, which are illuminated through a vivid ombre of colours. This new addition to the collection, combines the delicate leaf patterning with a palette of earthy tones, and enables Illuminée to bring the outdoors in and infuse interiors with elements of nature. The Illuminée Border processes lyricism and great movement created by its pattern of interwoven palms of curved leaves, which are in turn brought to life with a radiate spectrum of multiple colours, whereas the 3.5” version of the Illuminée Border’s pattern is non-directional and the border itself completely reversible, making this an extremely versatile pattern and doubling the number of colour variations. On the face, the leaves are illustrated in full colour cascading over a neutral ground.

The palette is inspired by luminous colours found in nature from the aqua of the sea and sand, autumn burnished shades of olive, gold and terracotta, the iridescence of magical creatures’ wings with celadon, aqua, teal and topaz, sunset hues of blues, teals, and vivid carnelian red to the darkest navy and transitions to the golden glow of starlight.

> Since you’re here, why not read more about Samuel and Sons?

Samuel and Sons is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.

Main image credit: Samuel and Sons

Pauline Brettell / 25.11.2021

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.