BLESS Collection Hotels opens brand’s first luxury property

Hamish Kilburn
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The luxury hotel brand, which sits under the Palladium Hotel Group umbrella has opened the 111-key BLESS Hotel Madrid designed by Lázaro Rosa-Violan… 

BLESS Collection Hotels, a new luxury hotel brand from Palladium Hotel Group which owns , has opened its first property, BLESS Hotel Madrid. The hotel opens as the brand begins to expand its luxury arm in cosmopolitan cities and international beachfront destinations starting with Ibiza this summer.

BLESS Hotel Madrid, located on Calle de Velázquez in the heart of the city’s fashionable Salamanca district, is housed in the former Gran Hotel Velázquez, a historical social hub among locals. Maintaining the original essence of the property, BLESS Hotel Madrid will continue to offer locals an inner-city sanctuary as well as providing guests with a stylish base from which to explore the Spanish capital.

View from balcony of hotel

Image credit: BLESS Collection Hotel

BLESS Hotel Madrid boasts 111 rooms, rooftop pool, bowling alley, spa and gym, gourmet destination restaurant, three bars and conference spaces. Renowned Spanish designer and architect Lázaro Rosa-Violan incorporated elements of the property’s former glory including the marble staircase and glass dome with modern materials and colour schemes to create a quintessentially Madrilenian ambience with a contemporary slant, blending the best of Madrid in the 1950s to the present day. Spaces in the hotel including Feten and Picos Pardos have been given names relating to Madrid colloquialism, presenting a truly authentic vision of the city.

“One of the special spaces some of these events will take place is Velázquez 62.5, an elegant boulevard area.”

The BLESS Collection Hotels brand has been built around the concept of Hedonist Luxury, a unique proposition designed for citizens of the world – modern travellers, sybarites and pleasure-seekers.  In its own words “BLESS Collection Hotels worships the pursuit of happiness and the best of life”. Guests will enjoy the ultimate in luxury through a range of sensory exclusive experiences designed to feed the spirit. These include BATHOLOGY with a personal butler creating a bespoke bathing experience and BLESSEDBED that will allow guests to personalise their moments of rest through a luxurious menu of pillows and bed linen. Wellness and beauty also takes a relevant position with unique training, spa and beauty propositions. Not to forget the unparalleled food and beverage offering with the signature of Martin Berasategui.

View from bedroom into the bathroom

Image credit: BLESS Collection Hotels

The hotel will also present a non-stop programme of inspirational entertainment drawing on the destination’s cultural agenda – from art and culture to fashion and gastronomy.  These “happenings” will include live music, fashion shows, performance and visual art and photography exhibitions.

One of the special spaces some of these events will take place is Velázquez 62.5, an elegant boulevard area which will become an exclusive retail and entertainment destination for Madrid residents as well as hotel guests.  The space will include an exclusive beauty center and will feature a variety of pop-up art exhibitions and music events.

Guests will also be able to enjoy unique entertainment at Fetén, an elegant and vibrant ‘clandestine bar’ complete with a retro-styled bowling alley.

The Spanish hotel chain currently has 48 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil and operates nine brands, iuncluding TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hoteles, Only You Hotels, Bless Collection Hotels, as well as licensed brand Hard Rock Hotels.

Hamish Kilburn / 15.01.2019

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