With Edmund Bell unveiling its brand new Print Collection Brochure, Hotel Designs got the low-down from brand Design Manager Lise Watkins on her top ten hospitality choices from the collection…
Visually rich and easy to navigate, the new Print Collection Brochure from Edmund Bell features a carefully curated mix of atmospheric room-set photography, detailed fabric swatches and pattern thumbnails.
Bringing together Edmund Bell’s vast print portfolio in one place – with each design shown across a variety of base fabrics, colourways, and coordinating upholsteries – it is now easier than ever to build cohesive, high-impact interiors.
To celebrate this new launch, Edmund Bell’s Design Manager, Lise Watkins, shares her top ten picks from the new brochure – chosen for their abilities to bring depth, emotion, and storytelling to hospitality interiors…
SAMARKAND – launching later this year
Samarkand truly captures the spirit of travel these days, bringing the ‘go East’ trend closer to home. With its rolling hills, lush foliage, rich wildlife, and immersive accommodation themes, one can feel transported to distant lands while staying within reach. It offers a gateway to the cultural heritage and natural beauty of the East.
HABITAT – Hacienda Collection
Rooted in nature and designed for wellbeing, Habitat celebrates the rugged, leafy landscapes that ground us – championing the raw beauty and authenticity of the natural world.
Inspired by biophilia and the harmony of inside/outside living, our spaces invite you to reconnect with nature in a calm and nourishing way, creating interiors that are not just welcoming, but truly wholesome.
The Eastern Traveller Samarkand print launches late 2025 | Image credit: Edmund Bell
ROGUE – Nature Reserve Collection
Rogue captures the abstract spirit of the undergrowth – where quiet energy stirs beneath the surface. It channels joy and spontaneity into peaceful places, creating interiors that feel both effortless and alive.
With its conceptual character and easy-going design, Rogue is dynamic by nature – shifting fluidly between moods to bring depth, personality, and subtle drama into any space. Rogue is a mood, not a formula.
WOODLAND – Country File Collection
Rooted in themes of nature and wellbeing, Woodland is a design story shaped by trees, foliage, and the quiet rhythm of the countryside. Its gentle, whole-country aesthetic is ideal for hospitality spaces where comfort and calm are essential.
With layered greens, organic textures, and serene botanical motifs, Woodland creates a soothing visual experience – inviting guests to unwind in a peaceful, restorative environment. Let nature lead the way to deeper comfort.
Indigo | Image credit: Edmund Bell
WILD SIDE – Country File Collection
For a contemporary look that stays rooted in nature, Wild Side strikes a balance between modern minimalism and raw, casual texture. With its tactile block patterns and organic grit, it brings the outdoors in – filtered through a refined, design-forward lens.
Softening the boldness of structured forms, Wild Side uplifts the mood and grounds the spirit, making it an ideal fit for hospitality spaces that need both energy and ease. Where texture meets tranquillity.
MARQUISE – Bloom Collection
Marquise brings a polished precision to interiors, with formal trellis motifs and geometric clarity that punctuate a space with style. Its crisp lines are artfully softened by ikat-inspired feathered edges – creating a look that is both slick and subtly edgy.
Perfectly suited to hospitality environments, Marquise performs beautifully as a blind or curtain fabric, and adds a refined accent to cushions and accessories. Always sharp in presentation, yet never cold, it is a confident choice for modern interiors. Timeless with a twist.
FIESTA – Hacienda Collection
Bring energy and character into your space with Fiesta – a design that draws from the intricate beauty of handcrafted rugs and the rich textures of Bedouin artistry. Bold geometrics and layered patterns lend depth and vibrancy, perfect for transforming lobbies, dining areas, and statement spaces into warm, inviting destinations.
Crafted with the demands of contract interiors in mind, Fiesta blends aesthetic appeal with everyday durability. The result… a lived-in, soulful atmosphere that feels both curated and timeless.
Curtains in Woodland print | Image credit: Edmund Bell
FALLOW – Country File Collection
Fallow can fully restore a sense of wellbeing and incorporates numerous country flowers and grasses that are easy to live with.
Championing the countryside and casual walks through country meadows and fields full of grasses and wild flowers has to be a favourite and nourishes the heart and soul in the meantime.
Wellness is the act of practising healthy habits daily to attain better physical and mental health outcomes. Fallow therefore is perfect for hospitality and healthcare environments.
PORTOBELLO – Chelsea Collection
Inspired by the enduring appeal of heritage design, Portobello is a timeless damask that seamlessly blends traditional textile influences with a fresh, contemporary approach to scale and texture.
The result is a pattern that feels both rooted and refined – perfectly suited to today’s hospitality and Contract interiors. Elegant yet adaptable, Portobello brings depth and sophistication to any scheme, offering a graceful nod to the past while speaking confidently to the present.
Hacienda | Image credit: Edmund Bell
GREENWICH – Chelsea Collection
With its classic plaid structure and rich, multicoloured palette, Greenwich brings tailored elegance to any interior. Timeless design elements like checks and houndstooth remain effortlessly versatile, coordinating seamlessly with a wide range of patterns and textures.
As a true plaid, Greenwich sharpens and defines Contract spaces -perfect for accenting furniture, anchoring room schemes, or adding a confident pop of pattern. Its enduring charm and clarity make it a go-to design for both style and structure.
PORTO – Hacienda Collection
Line patterns in interior design are a powerful tool for shaping a room’s mood, perception of space, and overall aesthetic. They influence how we perceive height, width, and movement within a space.
Porto, a freehand line pattern with all the correct dynamism and energy will make a space feel wider and more expansive. Drawn to the contrast of elegance and playfulness, minimalism and eclecticism, neutrality and boldness, Porto adapts itself to suit different preferences within a hospitality setting.
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Main image credit: Edmund Bell
