WOW!house is one of the most anticipated events on our design calendar here at Hotel Designs, and 2025 promises to serve up exciting new ideas, fresh names and top brands – all coming together to deliver surprise, delight in 21 unique and inspiring interiors…
Since WOW!house first opened its doors in 2022, the concept has continued to evolve, reflecting the highest standards of creativity and always pushing boundaries. Prepare to be astonished by the work of designers you think you know – and discover new voices.
“WOW!house expands our global design community, celebrating creativity and opening doors to ideas, partnerships and possibilities,” commented Claire German, CEO of Design Centre, Chelsea Harbour. “These designers lead the way toward living beautifully – sparking conversation, championing expertise and original thinking.”
Design Centre, Chelsea Harbour is delighted to announce the full slate of global WOW!house sponsors and designers for 2025. Designer schemes were unveiled on 10 March at Design Centre, Chelsea Harbour revealing a diversity of perspectives with distinct golden threads running through: a shared reverence for craft, passion for collecting, cinematic sense of narrative, an eye toward cocooning and sophisticated levels of expertise. A few new key notes this year: a reimagined façade with a more classical aspect, the first-ever paint sponsor Benjamin Moore, a quintessential British mudroom and a masterclass on lighting from Kelly Hoppen CBE.
The list reads like a designer walk of fame: Artorius Faber Entrance Garden by Alexander Hoyle; Adam Architecture Facade by Darren Price; Cox London Entrance Hall by Victoria Davar of Maison Artefact; Fromental Drawing Room by Chad Dorsey; Nucleus Media Room by Alex Dauley; Philip Jeffries Study by Staffan Tollgård; Stark Curator’s Room by Brigitta Spinocchia Freund; Fortuny + Bonacina + Barovier&Toso Primary Bedroom by Tomèf Design; House of Rohl Primary Bathroom by 1508 London; Treasure House Morning Room by Daniel Slowik; Perennials and Sutherland Courtyard by Goddard Littlefair; Sims Hilditch Courtyard Room by Emma Sims-Hilditch; Casa Branca Bedroom by Alessandra Branca; Samuel Heath Bathroom by Laura Hammett; Visual Comfort & Co. Living Room by Kelly Hoppen CBE; Dedar Library by Pirajean Lees; Drummonds Powder Room by Nicola Harding; Benjamin Moore Dining Room by Peter Mikic; Shepel’ Home Bar by Toni Black of Blacksheep; Hector Finch Snug by Thurstan; Lopen Joinery Kitchen by Ben Pentreath Studio; McKinnon and Harris Garden Terrace by Randle Siddeley
With this impressive collection focussing on some big ideas while delivering the design details, here are a few that have caught our attention…
Cox London Entrance Hall by Victoria Davar of Maison Artefact
Step inside and feel your spirits soar. A massive oak leaf chandelier spirals upward and signifies the optimism and creativity fuelling this collaboration. “The English oak is such a classic symbol,” explained Davar. “The idea that great things come from small beginnings, that ‘mighty oaks from little acorns grow’, is very much at the heart of this project.” Inspiration from iconic artists – Cy Twombly at the Villa di Monserrato, Jean Cocteau in Villa Santo Sospir, Picasso at Château Grimaldi in Antibes – and pioneering patron Peggy Guggenheim sets the stage for a flourishing of contemporary work by makers and creators from our United in Design directory alongside Cox London’s refined creations.
Image credit: Phillip Jeffries / Staffand Tollagard
Phillip Jeffries Study by Staffan Tollgård
The red thread of this restorative retreat is Functional Sculpture. Each piece – be it furniture, lighting or architectural detail – is thoughtfully designed to serve its purpose while also standing as a work of art. Principles of Scandinavian design inform the work of Tollgård, a Stockholm-born, Inchbald-trained creative whose background in making feature films and documentaries informs his approach – and coheres to the storytelling and connections inherent in Philip Jeffries’ bold, brave wallcovering.
Image credit: House of Rohl / 1508 London
House of Rohl Primary Bathroom by 1508 London
Reflection (calming), ritual (purity) and reverie (escapism) are the guiding principles behind this oasis, drawing from the range of cultures and rich heritage that inspire 1508 London, a global studio. Watery reflections, metallic accents that capture light, organic forms and tactile materials such as plaster walls, patterned floors and artisanal furniture all contribute to the tranquil yet dynamic atmosphere of this intimate environment. Refined sanitaryware selections and collaborations with craftspeople complete a generative space for physical, mental, spiritual and emotional wellbeing.
Image credit: Perennials and Sutherland / Goddard Littlefair
Sutherland Perennials Courtyard Terrace by Goddard Littlefair
Forward thinking and sophisticated, Martin Goddard and Jo Littlefair are known for some of the world’s most iconic hotels and residences, from Raffles London at The OWO to The Four Seasons Istanbul at Sultanahmet. This terrace grew from a boutique hotel they recently designed in Marbella, where Andalusian gardens, Moorish architecture and North African influences weave together to form a sanctuary of calm. Enhanced by innovative technologies, the central courtyard offers a transportive moment to stop, breathe and soak in tranquillity.
Image credit: Visual Comfort & Co. / Kelly Hoppen
Visual Comfort & Co. Sitting Room by Kelly Hoppen CBE
A masterclass in lighting from a household name. Hoppen’s four-decade career includes thousands of projects from private homes to cruise ships, jets and five-star hotels. Her best-selling books, high-profile partnerships, television appearances and philanthropy have inspired countless fans of her East meets West style. But it’s only a lucky few who can step into the opulent warmth of a Kelly Hoppen interior – and this year, visitors to WOW!house will have that chance. Get ready to learn from the best. Hoppen offers a plenitude of ideas for how lighting can shape space and set a tone, using various fixtures and skillfully integrated lighting to affect the ambiance, highlight architectural features and provide functional illumination that contributes to the sense of flow. Let it shine!
Dedar Library by Pirajean Lees
As a curated collection of knowledge, a library stands as a physical representation of silence, a quiet retreat from the world. Here, an unexpected narrative stems from A440 Hz — the tuning standard of musical instruments before a concert — the sound of anticipation. This emotionally charged moment filled with imagination, thrill and the wonder of new discoveries is the jumping off point for a conceptual exploration of sound and space by partners Clémence Pirajean – scion of a line of sculptors and hoteliers – and James Michael Lees, whose background is in film direction and production design. Expect the unexpected!
Image credit: Hector Finch / Thurstan
Hector Finch Snug by Thurstan
Clients from the Duchy of Somerset to Nick Jones appreciate Thurstan’s finely tuned design that balances comfort and character, always with a reverence for architectural heritage and surroundings. He imagines the Snug as a retreat for Hector Finch himself – a personal space for work and study – with carefully curated lighting that contributes to the cosy atmosphere. Look for unexpected juxtapositions. Old and new. Raw and refined. Limewash and silk. Antiques and textured linen. “Our guiding principle is a refined simplicity that offers a relaxed backdrop to contemporary living,” says James Thurstan. “Every detail is intentional – even when it appears effortless – and we aim for an inviting, unpretentious elegance in every project.” Quiet luxury, indeed.
Shepel’ Home Bar by Toni Black of Blacksheep
The Gathering Bar is the ‘new’ heart of a home, a place of warmth and welcome where connection, conversation and culture flow as freely as the drinks are poured. Inspired by the rich tradition of storytelling through family, friends, and generations of women, this intimate setting becomes a tapestry of voices woven together over time. Here, experiences are passed down, laughter is shared, and wisdom finds new ears, creating a space that feels both familiar and ever-evolving—a reflection of the stories that shape us now and tomorrow.
Save the date: Hotel Designs in collaboration with House of Rohl and the design team at 1508 London, will be hosting a panel discussion followed by a private tour and first look at the WOW!house on 5th June – Invitation only – Panellists to be announced shortly.
Main image credit: House of Rohl / 1508 London
