Luxury bathroom brand LAUFEN is redefining elegance and comfort with its The New Classic collection created in collaboration with designer Marcel Wanders…
While the definition of luxury continues to be bandied about in the design world, as members question what actually defines the term, there are a few trends which remain heavily associated with the word: elegance, comfort, convenience, and, often, classicism.
To deliver luxury, designs will therefore adhere somewhat to these guidelines. Though, to keep rolling with the times, with contemporary spins: enter LAUFEN’s The New Classic bathroom collection.
Image caption: The New Classic basin in the Artist Boutique Hotel in Vienna| Image credit: LAUFEN
Created in partnership with renowned Dutch designer Marcel Wanders, The New Classic collection offers a full suite of bathroom products, including basins, toilets, bidets, a freestanding bathtub and brassware, that combine timeless aesthetics with usability. Thanks to its modern classicism, The New Classic collection has made its way into the bathroom spaces of leading hotels such as the Artist Boutique Hotel in Vienna, the King Street Townhouse in Manchester, and the new kid on the block, the Kimpton BEM in Budapest.
The washbasins within the collection are crafted from LAUFEN’s SapphirKeramik to allow for exceptionally fine walls without compromising on strength, which has produced a gracefully lined and ‘simple, attractive, and elegant’ basin — as defined by the Artist Boutique Hotel.
Image caption: The New Classic basin in a double vanity at the Kimpton BEM Budapest | Image credit: LAUFEN
At the King Street Townhouse, The New Classic collection’s freestanding bath has been placed front and centre within the guest rooms — framed by the hotel’s incredible floor to ceiling windows at the feet of the guest beds. Importantly, the bath is made from the composite material Sentec and so remains warm to the touch even before the water is run; set within the guest bedroom suites, the bath does not deter from the warmth of the space that delivers comfort for guests.
Image caption: Guest suite bedrooms at the King Street Townhouse include a New Classic bath | Image credit: LAUFEN
From a practical perspective, the bath is antibacterial, easy to clean, slip-resistant, and easily repairable should it become marked, making it a durable choice for hospitality settings and ideal for high guest turnover hotels. Much like The New Classic’s basin, the bath features the same elegant and fine walls, for a light aesthetic that enhances a space rather than overwhelming it.
“Whether it’s a serene boutique hotel nestled in the heart of a European city or a modern luxury destination in a bustling metropolis, LAUFEN’s The New Classic brings a new level of sophistication to bathroom design,” said Jon Bond, Project Sales Director at Roca UK.
“By choosing The New Classic, hotels are not only creating a luxurious experience but also installing pieces that can withstand the rigours of daily life in a busy hospitality environment, retaining their elegance for the long term.”
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Main image credit: LAUFEN
