The Blockade Runner Beach Resort, a North Carolina coastal landmark since 1964, is embarking on its next chapter as it officially announces a renovation that aims to enhance its guest experience while joining Trailborn, the fast-growing outdoor hospitality brand…
New hospitality brand, Trailborn, rooted in and inspired by the great American outdoors, recently opened its first hotel and restaurant at the entrance of the Rocky Mountain National Park. Following swiftly on from this first opening, on completion in early 2025, the Blockade Runner will emerge as Trailborn Surf & Sound, named for the property’s unique location, with the sound on one side and the ocean on the other.
As the latest addition to the Trailborn portfolio, the property will undergo comprehensive upgrades to the lobby and common areas, guestrooms and bathrooms, indoor and outdoor dining options, meeting and event spaces, and experiential offerings, all designed to offer an even better experience. During the renovation period, the hotel will remain open and continue to offer its signature hospitality.
Image credit: Trailborn
“We’re incredibly excited to join Trailborn and embark on a joint mission to enhance every aspect of the guest experience and unveil Trailborn Surf & Sound to those who know and love us and to new visitors,” said Nicolas Montoya, Property General Manager. “Coupled with the property’s commitment to providing superb guest service, these updates will elevate our guests’ stays, ensuring the hotel remains a local fixture for many years to come.” Montoya has been the GM of the property for 17 years. He and his team will continue to be a core part of delivering excellent hospitality for guests.
Image credit: Trailborn
The 151-key resort will feature fully renovated guest rooms and common spaces, designed in partnership with award-winning design firm, Post Company. Guest rooms will be outfitted with new furniture and finishes, including signature Trailborn mattresses, Smart TVs, and walk-in showers. Guests can look forward to a bright lobby & lounge, curated retail market, and new dining options, including a new lobby restaurant with a bar and an enhanced pool bar. The property’s design will seamlessly blend contemporary style with nods to the iconic location, featuring natural beachside materials and highlighting water views.
While embracing these modern enhancements, the resort will retain the distinctive charm that has defined it for six decades. The property’s unique location, family-friendly amenities, breathtaking water views from all guestrooms, and dedication to guest satisfaction will continue to be the focus. Wrightsville Beach is a special place, and the team is committed to supporting the community and celebrating local partners. The resort will continue to serve as a welcoming place for locals and visitors alike.
Image credit: Trailborn
In alignment with Trailborn and the resort’s longstanding commitment to sustainability and community involvement, the guest experience will prioritise environmentally-friendly practices, and continue to support local initiatives, notably with the NC Coastal Federation, ensuring that the hotel remains a valued part of the Wrightsville Beach community.
“We’re thrilled to breathe new life into the Blockade Runner, honouring everything people love about the property while infusing it with a fresh design extending from the rooms to onsite food & beverage,” said Mike Weiss, Co-Founder and Co-CEO of Trailborn. “Our goal is to retain the beloved charm that has made it a cornerstone of the Wrightsville Beach community, and ensure that its unparalleled service, history, and unique character continue to create more unforgettable memories for returning and new guests alike. We have gotten to know the Wrightsville Beach community over the past year and are honoured to be opening a Trailborn in such a special place.”
Main image credit: Trailborn
