Sheraton fuels growth in EAME with US$1bn in new hotels

    150 150 Daniel Fountain
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    Located in the new multifunctional city quarter Eurovea on the Danube embankment, the Sheraton Bratislava Hotel features 209 guest rooms including 23 suites.The new hotel is indicative of Sheraton’s role as a major driver of Starwood’s growth in EAME, with additional flagship hotels scheduled to open in destinations such as Georgia (Sheraton Batumi, Spring 2010), Greece (Sheraton Rhodes, Spring 2010) and Italy (Sheraton Milan Malpensa, Summer 2010).

    Starwood Hotels & Resorts, EAME, president, Roeland Vos said: “We are proud to be launching our largest and most iconic hotel brand, Sheraton, in fast-growing destinations such as the Slovak Republic and we are well positioned to continue this curve of meaningful growth throughout 2010 and beyond. By working with our development partners to make landmark entries into new destinations we will be well positioned to own the upswing as we see signs of recovery.”

    To maintain the brand’s position as the premier hotel brand for business and leisure travel, many flagship Sheraton hotels are presently undergoing an enhancement programme to revitalise their facilities.

    This includes an investment of USD$275m in renovations of existing Sheraton hotels in the region in the next three years, such as a multi-million dollar refurbishment of the Sheraton Oman (to re-open in autumn 2010), which supplements a staggering USD$1bn worth of new pipeline Sheraton hotels throughout Europe, Africa and the Middle East.

    Images supplied from HotelDesigns review of The Sheraton Krakow

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    Daniel Fountain / 19.03.2010

    Editor, Hotel Designs


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