Cambria Suites Expands Into More Major Markets

    150 150 Daniel Fountain
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    Building on a year of great momentum, Choice Hotels International has recently announced two highly notable development agreements for its upscale Cambria Suites brand, as well as major milestones scheduled for the second quarter of 2013. From the Americas Lodging Investment Summit (ALIS) in Los Angeles, the lodging giant demonstrated how the stylish, all new-construction hotel brand continues to expand into highly desirable primary markets. Through agreements with prominent developer O’Reilly Hospitality Management, LLC, travelers can now look forward to checking into Cambria Suites hotels in Phoenix, Arizona and Plano, Texas. “Having an industry leader like O’Reilly Hospitality Management sign on for two Cambria Suites hotels right out of the gate this year truly reinforces what we at Choice Hotels already know about the brand: it has a buzz-worthy reputation and boundless potential behind which Choice Hotels and the Cambria Suites team have thrown their full support,” said Steve Joyce, president and chief executive officer of Choice Hotels International. “O’Reilly is a first-rate operator and will help us bring the Cambria Suites experience to guests in even more great markets.”

    Cambria Suites Phoenix-Desert Ridge will be a four story, 121-room hotel featuring the brand’s award-winning design. Guests will enjoy a refreshing outdoor pool and the property’s convenient location minutes from businesses such as the Mayo Clinic, 1.2 million square feet of retail at Desert Ridge and the Choice Hotels International Western Corporate Headquarters.

    Cambria Suites Plano will be a four story, 129-room hotel. Features unique to this property include 2,400 square feet of meeting space, an outdoor bar and cabanas by the pool. It will be located in the heart of the Legacy office and retail district just north of Dallas, within two miles of 11 Fortune 1000 company offices and corporate headquarters including: Alliance Data, Cinemark Theatres, Dell Services, Dr. Pepper Snapple Group, Ericsson, Frito-Lay, HP Enterprise Services, Huawei, J. C. Penney, Pizza Hut, Rent-A-Center, Traxxas, and Siemens PLM Software.

    “We studied a lot of brands and we believe Cambria Suites is well-positioned to make a great impact on the hotel market because of how it has differentiated itself within the upscale lodging segment in everything from design and layout to the F&B concept,” says Tim O’Reilly, managing member/chief executive officer of O’Reilly Hospitality Management. “But equally as important, we know the Choice Hotels team is committed to the success of the brand. They have demonstrated that to us by driving substantial RevPAR gains in existing properties, achieving significant growth through new franchises in high visibility markets, investing in sales, marketing and franchisee support, and providing unique financing assistance helpful in today’s challenging lending market.”

    The two new properties will offer the same stylish and contemporary accommodations guests and hotel developers have come to count on with the Cambria Suites brand, including larger-than average guest suites with separate work and sleep areas.

    The second quarter of 2013 will mark the opening of the highly anticipated Cambria Suites Miami. This seven-story, 85,500-square foot, 122-room hotel located by Miami International Airport will have 1,800 square feet of conference room space, as well as an outdoor pool and terrace. Hotel guestrooms will feature stunning views of nearby Lake Mahar. Sunflower Hospitality, LLC is the developer of this hotel property.

    Also during Q2, the brand anticipates the “sky-break” for construction of Cambria Suites Washington, D.C. which is part of the CityMarket at O mixed-use development project. As opposed to a traditional “ground break” event, builders at this property will commence hotel construction skyward above a newly constructed base consisting of retail/restaurant and a pedestrian lobby. As part of CityMarket at O, a one million-square foot urban mixed-use development project, the 9 story, 182-room Cambria Suites hotel will be located almost adjacent to the Washington, D.C. Convention Center in downtown Washington, D.C. near Gallery Place, the hub of the city’s entertainment district. Renowned lodging developers, Concord Hospitality, which is also involved in two of the brand’s three recently begun and much celebrated properties in New York, are the developers of this property.

    Ground breaking events are scheduled for Cambria Suites Rockville, Maryland during the second quarter. Duball, LLC is developing this Cambria Suites hotel mere steps from the new Choice Hotels International global headquarters. The 140-room property will take up eight floors of the 15-story west tower of Rockville Town Center, one of two mixed-use high-rise towers that will include private residences, 40,000 square feet of street level retail and approximately 1,000 parking spaces.

    “Cambria Suites is generating a great deal of excitement within the hotel development community and with consumers,” says Michael Murphy, senior vice president of Cambria Suites. “Guests consistently give our hotels top marks on Trip Advisor for guest satisfaction in our respective markets across the country. So we are extremely pleased three more properties in top-tier markets are that much closer to opening their doors.”

    All Cambria Suites feature Reflect, a casual dining and gathering area serving a dinner menu, liquor, wine, beer, freshly prepared grab-and-go gourmet salads and sandwiches, a barista bar featuring Wolfgang Puck® coffee and a hot breakfast buffet; Refresh, a state-of-the-art fitness center with an elegant pool and hot tub/spa area; and Refill, a 24-7 convenience store that offers energy drinks, snacks and sundries.

    In addition, each suite offers the latest technology, including two flat-screen LCD televisions and MediaHub™ plug-and-play technology, allowing guests to connect their laptop, MP3 player, game console, digital camera or CD/DVD player hassle-free. Free high-speed wired and wireless Internet access is available throughout the hotel so that guests can stay connected.

    SOURCE Choice Hotels International, Inc.

    Daniel Fountain / 29.01.2013

    Editor, Hotel Designs


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