A look at the growing trend for Fashion Hotels

    150 150 Daniel Fountain
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    Fashion designer Moschino has opened a hotel in Milan, Italy, following the recent trend for fashion houses to build their own accommodation à la Bulgari and Christian Lacroix. The new hotel, Maison Moschino, is located in an old neoclassical railway station, which opened in 1840 to service the train route from Milan to Monza. The hotel is spread over four floors and features 65 rooms that are all differently styled.

    The exterior of the hotel has been left as its original structure but the inside of the hotel has been completely revamped. On the ground floor there is a hall and a bar, which is the first thing the guests see upon entry. The restaurant comes off the hall and extends into a terrace and the spa and gym are on the basement levels.

    Rossella Jardini, the creative director for the design of the Moschino hotel, was inspired by a fairy tale theme and has used this surrealism when creating each unique room. She said: “to sleep is perchance to dream, and dreams are fairy tales that we are allowed to experience first-hand, the fables of a fantasy world that we have created. This is an alternate life in which we direct and stage the scripts of our very own play.”

    The hotel is located near Corso Como and Corso Garbaldi in the centre of Milan. The train station and underground is a five minute’s walk away.

    Daniel Fountain / 24.03.2010

    Editor, Hotel Designs


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