Social Media
/ 15.03.2019
TECHNOLOGY FEATURE: It pays to be social
We are living in an era in international hotel design where it pays to be social. To put social media under the spotlight, digital specialists in…
/ 24.01.2019
Top 14 most tagged interior design trends on Instagram
With Instagram becoming the most popular social media channel for sharing and absorbing inspiration, here are the most tagged interior trends on Insta… With…
/ 23.01.2019
Inside the world’s first hotel room that determines room rate based on social media addiction
That’s right, a hotel in Gothenburg, Sweden, has launched a new policy where the room rate is determined by how much time guests spend surfing on…
/ 03.12.2018
Marketing for the modern age: Negative Keywords – the quickest way to save a fortune on advertising
For four weeks, Hotel Designs has been working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In…
/ 26.11.2018
Marketing for the modern age: Algorithm changes don’t do it for me either – but this is HUGE
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his third…
/ 19.11.2018
Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second…
/ 12.11.2018
Marketing for the modern age: Every Hotel Should be ‘Remarketing’ itself
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his…
/ 26.10.2018
Top five stories of the week: New sponsors, a fresh motto and social media success
Following the Independent Hotel Show, and with less than four weeks until the industry gather at The Brit List 2018, Hamish Kilburn reviews the week’s…
/ 22.10.2018
7 ways to promote your hotel on social media
The world of social media is constantly evolving, making it crutial for hotels to stay ahead in the market. Serena Dorf, a content writer…
/ 24.08.2018
Top 5 stories of the week: Big data, Britain’s best spas and it’s almost show time
Editor of Hotel Designs Hamish Kilburn breaks down the major happenings in this week’s headlines… Lights, camera and action. That’s right, here at Hotel…
/ 22.08.2018
INSIGHT: How is the hotel market performing online?
The Hotel Sector Report has published a brief look into who is winning and who is losing the battle in the hotel sector online… The…
/ 20.08.2018
Designing Instagrammable: Big data = big opportunities for hospitality design
In part four of Designing Instagrammable, Scott Valentine, the Managing Director of Valé Architects, explains the benefits and potential of analysing big data… There’s…
/ 13.08.2018
Designing Instagrammable: Does my art look big on this?
In the third instalment of Designing Instagrammable, Valé Architects explores how public art can be used as a not-so-secret weapon to create an authentic…
/ 06.08.2018
Designing Instagrammable: Guest-driven brand stories and how to better understand the mindset of niche guests?
In the second instalment of Designing Instagrammable, Valé Architects explores the routes as to why design has to evolve to cater to the modern traveller…
/ 30.07.2018
Designing Instagrammable: understanding the psychology of Instagram
All this month, Hotel Designs are working with Australian-based architecture firm Valé Architects to investigate how to design the Instagrammable hotel. In PART ONE of FIVE,…