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Bouteco Sustainable Tourism Report

Stylish and Sustainable: High-end hotels get green

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Social enterprise Bouteco has released their first ever global trends report ‘Stop, Think, Discuss’, offering an industry overview on sustainability for stylish hotels in the boutique-hotel sector.

Key findings include:
• 42% of respondents would pay more for a sustainable hotel but would not compromise on comfort or luxury.
• 64% of respondents consider environmental and green issues the most important when choosing a sustainable hotel. The remaining 36% prioritise social and community issues.
• 63% of respondents look for a dedicated or prominent section on a hotel website when considering the integrity of a hotel’s sustainability.
• 46% of respondents consider an international certification to be important, and these tend to be the more mature traveller.

It is the youngest and oldest travellers who care most about sustainability when choosing a hotel.

Partnering with Insignia, the Bouteco Trends Report surveyed hotel lovers worldwide — gaining valuable insight into travel preferences and offering ideas to hoteliers on how best to engage with and inspire today’s travellers.

Bouteco Sustainable Tourism Report

Highlighting stories of sustainability, Bouteco is designed to assist travellers in finding the luxury and boutique hotels making a positive change to their communities and the wider world. Travel expert and founder Juliet Kinsman along with the former editor of Green Hotelier, Holly Tuppen, set up the social enterprise to celebrate those inspiring positive change.

Bouteco Sustainable Tourism ReportSays Kinsman: “A sense of purpose and belonging — of spiritual reward, not just material wealth — are motivating consumers more and more. Bouteco wants to get the good guys noticed with our genuine, algorithm-free recommendations. Marketers have long been assiduous in applying insight when it comes to influencing what we buy; we hope our survey’s findings will spur all to proudly shout about sustainability stories and distinguish the stylish hotels with soul and substance.”

Adds Tuppen: “This survey confirms that ethical consumption is not the reserve of millennials; when it comes to travel, all age groups are turning towards more responsible and authentic experiences. We hope that this report persuades the luxury hospitality sector that there’s never been a more prudent time to implement and promote sustainable and social initiatives. Not only for the sake of employee retention and community wellbeing, but to generate better press coverage, more direct bookings and enduring guest loyalty.”

www.bouteco.co

Recent research from Beacon Design Services (BDS) has revealed that when it comes to hotel rooms, the most popular design among guests is neutral contemporary

‘Fresh, sleek and stylish’ – nation’s favourite hotel room design

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Recent research from Beacon Design Services (BDS) has revealed that when it comes to hotel rooms, the most popular design among guests is neutral contemporary, with 44% of Brits preferring a sleek and stylish look to more traditional designs. Compact contemporary design came in second, with 29% of hotel guests preferring a no frills and straightforward design that saves on space.

The least popular styles among hotel guests were country designs with tweed and wooden fixtures (10%), modern colourful rooms with bright décor (5%), boutique style with personal touches (5%) and classical design with high quality finishes (5%). Chris Johnson of BDS shares his advice and top tips for achieving the nation’s favourite hotel room design:

The way that guests use hotel rooms is evolving. The requirement for a standard double bed with a pair of side tables is changing to one of multi-purpose furniture, areas for work and relaxation, and increased technology. However this does not mean that the modern hotel room has to be minimalist. The modern traveller is looking for a home away from home and through following these tips, you can create a contemporary hotel room design whilst maintaining a homely ambiance.

Be up to date with your technology offering
Décor is very important in giving a room its style, however the level or age of the technology in the room can have a tremendous effect on how modern the room feels. Out-dated technology, such as CRT televisions, can instantly age an area by 10-15 years. There is an expectation on hoteliers to provide a certain level of modern convenience with smart TVs, digital control over lighting, temperature and entertainment desired as well as ways to charge mobile devices efficiently. Importantly, all of these amenities and features need to seamlessly integrate into the design of the room.

Neutral tones with a pop of colour
We are seeing the trend of natural, neutral colours and mixed metal finishes passing from the domestic market into the hospitality sector as customers seek that homely atmosphere. Rather than creating a bright interior, warmer colours and tones should be considered to provide a relaxing colour palette. Pastels are being used more regularly in hotel rooms, providing a feeling of sophistication and luxury. That doesn’t mean there isn’t a requirement for colour; an item in navy blue combines so well with sage, grey, cream, and coral. Small pops of colour in soft furnishings or statement pieces of bright furniture turn up the interest level in a hotel room, without being overwhelming.

Consider contemporary fabrics with your furniture
A contemporary design can be created through furniture with clean, simple lines. However, just as the shape of the furniture affects its style, so does the fabric. Furniture can easily be used to make a statement by utilising unexpected textures and colours. Upholstering a traditional armchair in a contemporary fabric can completely change its style. For instance, a button backed wingback armchair would look completely different in a non-traditional, bright, textured fabric.

Move away from patterns
Historically, a lot of hotels would have a number of different patterns and finishes across the property, creating an untidy, confused aesthetic. These patterns are now being overlooked in favour of the wide range of textures available in the fabric market to cater for a more contemporary style. Try mixing the neutral interior with interesting fabrics such as slub effect silks, brushed velvets and rough linens so the focus is stimulating the guests’ sense of touch as well as sight.

Layer textiles for a balance between modern and homely
Although a contemporary design is favoured, it is still important to provide a hotel room that is a home away from home. As our survey suggests, guests are moving away from heavily patterned, cluttered hotel rooms and are looking for calmer, more simple interior design. Simply put, layering textiles is the key to creating a warm, well-designed space, and neutral colours allow you to create this space more easily. Scandinavians have had this design style for decades with their use of Hygge style, which is a huge trend at the moment.[1]

For more information about Beacon please visit www.beaconpurchasing.co.uk

ALICE at the Hollywood Roosevelt

Hotel staff technology ALICE introduced at a Hollywood icon

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Hollywood’s iconic Hollywood Roosevelt Hotel is using ALICE to optimise staff communication and increase guest satisfaction. The Hollywood Roosevelt, rated number 14 out of 300+ hotels in Los Angeles county, continues to prioritise guest experience, implementing ALICE Staff, the software module for guest request management in November 2016.

As part of an ongoing commitment to staying on the cutting-edge of hotel communications and operations technology, ALICE was brought on board to ensure The Hollywood Roosevelt would continue its legacy of providing the best in guest service.

Implementing ALICE Staff has changed the hotel’s operations efficiency and approach to guest service management, with all communication and task management being centralized. Once a guest request is entered into ALICE (complete with the guest’s location), the staff member in closest proximity to the guest can address the issue and easily let others know he’s done so, right in the system. Keeping track of all employee activity in the system is also providing the hotel’s management with actionable data. Managers can see what times are the busiest for staff, and optimize employee schedules appropriately.

“We are incredibly pleased with the easy-to-use interface and implementing the new system has directly contributed to our team being able to handle guest requests in a timely and efficient manner, always prioritizing the guest experience and expectations,” says Akshay Bahl, general manager of The Hollywood Roosevelt Hotel. “ALICE has helped us increase accountability and guest satisfaction.”

Alex Shashou, co-founder and President of ALICE is pleased the Hollywood Roosevelt Hotel is seeing tangible improvements in guest satisfaction so soon after launch: “The Hollywood Roosevelt is a Los Angeles institution. We’re delighted we can help update the hotel’s back of house and contribute to its legendary guest experience.”

Edwardian Hotels London's 'virtual host'

Edwardian Hotels London launches ‘virtual host’ service

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Edwardian Hotels London launches a new ‘virtual host’ service to its hotel guests, designed by Aspect Software.

The artificially intelligent service, called ‘Edward’, is designed to deliver exceptional experiences for guests who prefer digital brand interaction. Available at 12 Radisson Blu Edwardian Hotels, including Heathrow and the Vanderbilt in South Kensington in London, the new Interactive Text Response (ITR) mobile SMS service will allow guests to check and request hotel amenities – such as towels or room service, get information about local bars and restaurants and even express complaints – simply by sending a text message. ‘Edward’ will respond within a few seconds.

The hotel’s chatbot is a new service and part of a wider project to digitally transform the way that Edwardian Hotels London engages with guests across every touch point, by using Aspect’s cloud-based technology.

Edward works by using automated and intelligent text-based interaction, via a self-service interface that is accessible 24/7 and powered by Aspect’s Customer Experience Platform (Aspect CXP™). Guests can use the service to message their requests and get immediate responses. The natural language understanding (NLU) interface enables guests to use natural, conversational language rather than remembering cryptic commands, though the application is backed up with live assistance when needed. Complaints or requests that need a follow-up by hotel staff can therefore be immediately addressed. Guests can even ask explicitly for an immediate callback should a human touch be desired.

The programme has been designed to cohesively join existing in-house developed software systems, to ensure a seamless response to queries. This will permit a swift response time for users.