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    EDITION

    The Edition brand lands in Spain as the brand’s luxury empire expands

    1024 767 Hamish Kilburn

    The 100-key Barcelona Edition has arrived as the brand continues to rapidly expand its international portfolio…

    Ian Schrager’s rising global influence has arrived in Spain, adding another luxury property to the EDITION empire. The Barcelona EDITION combines the personal, intimate, individualised and unique hotel experience that Schrager is known for. This delicate balancing act encompasses not only exceptional design and true innovation, but also personal, friendly, luxury service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’. The heightened experience, authenticity and originality that Ian Schrager brings, coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.  “I am proud to further the global expansion of the brand with this incredibly exciting project in Barcelona.” Schrager says, “The city represents a great, cultural epi-center of Europe, making it an ideal location for the region’s newest EDITION.”

    Regarded as the avant-garde capital of Spain, Barcelona is the natural destination for EDITION’s latest hotel to set a pioneering cultural precedent in modern luxury travel, forming a vibrant new landmark for the self-confident city. Up until now, W Hotel’s signature property has dominated the city’s luxury hotel offerings, but the now-open Barcelona EDITION’s answer to luxury is the true personification of an urban resort: an intimate and sophisticated boutique-style environment, yet at the same time, a destination in itself for the city’s best entertainment, food and drink.

    “What was once an outdated, underused property has been transformed into a contemporary, glass-fronted monument.”

    Not only famed for its creative spirit and energy, Barcelona is the first city in the world to gain UNESCO Biosphere accreditation as a sustainable tourist destination. With EDITION’s Stay Plastic Free initiative to inspire and influence other hotels, brands and properties to ban the use of single-use plastic, The Barcelona EDITION will act as a thought leader and innovator in the city’s sustainable tourism action, promoting a new kind of travel that shares environmental responsibility between visitors and residents alike.

    Exterior render of the hotelHaving undergone a complete metamorphosis by Carlos Ferrater Studio, what was once an outdated, underused property has been transformed into a contemporary, glass-fronted monument, acting as an urban mirror to reflect the city’s gothic architecture. Playing with geometric angles to emphasise light and shade, The Barcelona EDITION appears to harness the essence of its environment.

    As with each of its predecessors, The Barcelona EDITION has all the trademarks of the EDITION brand: lasting comfort, extraordinary style and an exceptional level of service in a uniquely individual environment. Under the creative direction of Ian Schrager, alongside the famed Spanish interior designer Lázaro Rosa-Violán the hotel brings together, in a subtle synergy, the integrity and character of a historic environment with a simple, sophisticated design sensibility, creating a seamless blend of charisma and ease. With 100 rooms and suites, three restaurants, two bars, a roof terrace with plunge pool and a buzzing lobby, the hotel offers a dynamic social hub where guests and visitors can work, relax, socialise and dine all under one roof.

    A new kind of lobby design

    The Barcelona EDITION is a new kind of gathering place unlike anything that the city has experienced before. It is a testament to the modern lifestyle, welcoming a new generation of travellers that are more connected than ever and are hungry for community and social interaction in the physical world, not just online. They seek to surround themselves with likeminded individuals with common interests, views, aesthetics, tastes and desires. The hotel’s public spaces will be activated day and night, starting with the lobby which has been taken by Schrager and evolved into the centre of The Barcelona EDITION’s social activity, dedicated as much to work as it is to play. First impressions are the ones that last, which is why upon entering through the main doors, guests are greeted by a spectacular double-height lobby space dominated by a striking, sapphire blue Eric Schmitt chandelier and a selection of timeless furniture pieces originally designed by Catalan masters, Salvador Dalí and Antoni Gaudí.

    To the right of the impressive entrance, a black marble and walnut wood reception desk reminiscent of an abstract sculpture piece dominates the reception and concierge area. To the left, an eclectic and sophisticated lobby lounge area invites guests to enjoy a more laid-back ambience set against the backdrop of the dynamic bar-restaurant. Composed of two generous spaces, the lobby lounge boasts a rich selection of furniture pieces with greatly varying styles. The first of the two spaces, aims to give the impression of a more traditional living room ambience with four Christian Liaigre chairs and a games table in the centre, as well as a pair of iconic Yves Klein blue armchairs designed by Gerrit Thomas Rietveld. The second space has been conceived as a more intimate lounge area with low ceilings and large sheepskin armchairs. An iconic illuminated blue art piece by Carlos Coronas is framed by the space to the rear and combines elegantly with dark wood wall finishes and off white fabrics.

    Connecting to the lobby and boasting its own separate entrance to the corner of the building which overlooks the iconic Santa Caterina Market, Bar Veraz’s guests and visitors alike are captivated by an enormous central bar piece that occupies the double height space. Hanging from the high ceilings above the bar, this awe-inspiring aged brass element glows elegantly. The wall of backlit liquor bottles creates a warm crepuscular light reminiscent of a Mediterranean sunset. A selection of original art pieces by 4 famous Catalan artists Joana Biarnes, Colita, Xavier Miserachs and Oriol Maspons accompany the seating arrangements, helping to forge a strong connection between the city, culture and fine dining. A protected island of terrace seating at the front of the hotel offers guests an al fresco dining experience, looking out over the Santa Caterina Market and perfect for observing local life along this busy Barcelona thoroughfare.

    “A black granite fireplace combined with sophisticated leather and green velvet furniture pieces adds further to the warmth of the space.”

    A fresh incarnation of The London EDITION’s award-winning Punch Room occupies the mezzanine floor, adapted seamlessly to suit the Barcelona zeitgeist. Accessed by a feature spiral staircase of steel, marble and wood, this sophisticated space overlooks the main lobby and dining area and offers an extensive menu of long drinks, punches and sangrias served from vintage silver bowls as well as a highly curated menu of individual cocktails alongside a selection light bites to complement the drinks offering. For those with a sporting streak, an impressive Castilian style billiard table with golden cloth welcomes guests into a space enclosed by elegant oak panelled walls which are complimented by a rich dark oak checkerboard floor. A black granite fireplace combined with sophisticated leather and green velvet furniture pieces adds further to the warmth of the space, whilst a collection of photos by local artist Andrea Torres are framed along the walls, flanked by elegant wall sconces and antique free-standing lamps.

    Clandestinely hidden in the basement floor of the hotel sits a new world altogether. Cabaret offers a new kind of dining concept, never seen before in Barcelona. Conceived with late-night revelry in mind with its low lighting and sumptuous materials, Cabaret is a restaurant for the darker hours with a sultry lounge area, cocktail bar and superior food experience based around a tasting menu concept. As guests come to the end of their main courses, the long, velvet curtains at the far end of the dining room will be drawn back to reveal the stage, dramatically framed by a large archway and ready to expose the night’s entertainment, from the hottest DJs and internationally renowned performers, playing out into the early hours of the morning. An impressive cocktail bar sits at one end of the space whilst the lounge area, with its low ceiling and black velvet walls glimmer in the low light and set the scene for a more intimate ambience away from the main club area, fated to become a cult venue in Barcelona’s ever-growing nightlife scene.

    Unmatched views over the city

    Destined to be the most desired of Barcelona’s daytime social gathering places, The Roof, located on the 10th floor of The Barcelona EDITION, offers an unparalleled panoramic view over the city and offers food and drinks served all day to residents and visitors alike. The kitchen offers small plates of light, flavourful Latin-American dishes with an Asian influence, designed to be shared and enjoyed amongst friends and families. The abundantly-planted lounge area, with colourful Bougainvillea and a profusion of plants, flowers and greenery giving the ambience of a garden in the sky. An Iroko wood decking spans across the terrace, further adding to the sensation of a private garden, equipped with lanterns and upholstered furniture in ivory, grey and blue tones. The travertine marble-fronted cocktail bar offers an innovative seasonal drinks menu as well as healthy juices and smoothies, surrounded by lounge seating and sunbeds situated around the unique plunge pool. For the cooler days and evenings, service continues come rain or shine as the glass sliding walls come to a close to offer guests one of the only year-round rooftops in Barcelona.

    Guestrooms and suites

    Settled in between the public areas on the first floor and The Roof lies the 100 rooms and suites, each with their own faultless city views over Barcelona’s Gothic Quarter, Santa Caterina Market and the district of El Born. Bringing modern luxury to a new era, each room features the conveniences travellers and pleasure seekers have come to expect and rely on, as well as indulgent amenities waiting to be discovered. State-of-the-art beds are adorned with EDITION’s Signature imported luxury Anichini linens and unique, custom designed furniture with carefully selected fabrics such as the embossed Spanish leather headboards give a warm and sophisticated touch to each room.

    The windows, all of which give breathtaking views of Barcelona’s skyline, add to the feeling of insulated calm within the rooms. The walls of the bedrooms are clad in walnut panelling, evocative of the shutters that dominate the old town’s narrow street facades and floors feature a fresh whitened oak herringbone parquet. Bathrooms are finished in white Sivec marble, detailed with contrasting brass hardware, for a modern bathing experience with custom-scented Le Labo amenities as standard. Two stunning penthouses set the standard for luxury in Barcelona, each a home-from-home concept with their own private terraces equipped with laid-back lounge areas and dining furniture for private al fresco meals and relaxation under the Catalan sun.

    The gym, meanwhile, on level one, does away with the crowded standard of contemporary gyms, and combines wellness and holistic design into the need for physical exertion, open 24 hours. The state-of-the-art gym equipment selected with no expenses spared by renowned fitness experts, are installed on a smoked oak skin that lines the floor and walls. The gym studio gives onto a wellness and meditation space where guests can rest and practice tai chi, yoga, and cardio against an urban backdrop.

    In short, The Barcelona EDITION will deliver an innovative travel experience in Barcelona, bringing the new generation of luxury and lifestyle to the city centre with a strong focus on sustainability. It will commit to provide an unforgettable experience with genuine, personal, uncomplicated levels of service delivered by the most talented and impassioned employees. As with all EDITION hotels, it will offer the perfect marriage between accommodation, food, drinks, entertainment and design for visitors and locals alike.

    Showcase: EDITION launching 8 hotels in 2018

    900 450 Daniel Fountain

    SHANGHAI | BODRUM | TIMES SQUARE | BARCELONA | BANGKOK | ABU DHABI | WEST HOLLYWOOD

    With seven new properties scheduled to launch across three continents, and many more in the pipeline, 2018 will mark a pivotal moment for EDITION.

    Created through a ground-breaking partnership between boutique hotel creator and innovator Ian Schrager and the global hospitality powerhouse Marriott International, the EDITION brand is slated to grow exponentially from a collection of four to eleven properties by the end of 2018.

    2018 is expected to see EDITION firmly positioned as the travel industry’s first truly global luxury lifestyle hotel brand. With each hotel distinctive in its own right, EDITION will continue to break new ground and take the hospitality industry into bold, uncharted areas. Its timeless design, uncompromising quality, true originality and impeccable modern service, has defined the boutique hotel category.

    Following The Sanya EDITION’s launch in December 2016, EDITION’s Asian presence is scheduled to expand with two additional properties launching in Shanghai and Bangkok in 2018. In addition, the brand’s second and third European hotels are set for launch in Bodrum and Barcelona. EDITION will launch its first outpost in the Middle East in Abu Dhabi, whilst EDITION’s plans to increase its US presence with two properties located in New York’s Times Square and West Hollywood.

    The brand’s rapid expansion is expected to continue with the addition of nine further hotel launches planned across five continents by 2020, reaching a 20-strong property portfolio by the end of the decade and many more to come.

    The Shanghai EDITION
    LAUNCHING MID 2018
    The Shanghai EDITION, to be located at the northeast corner of Nanjing Road East and Henan Road in Puxi, West of Huangpu River and just a 5 minute walk from The Bund, is a unique combination of two separate towers featuring 147 guest rooms. The hotel’s design includes 10 levels of public space including 5 meeting studios and 2 forums, totalling to over 2,800 sq. ft. Food and beverage outlets include a signature Japanese restaurant on the 23rd floor, a Cantonese dining venue featuring 5 private dining rooms, an all-day dining venue, a lobby bar, a member’s club bar with a screening room, an indoor nightlife venue and a rooftop bar. www.editionhotels.com/shanghai

    The Shanghai EDITIONThe Bodrum EDITION
    LAUNCHING MID 2018
    The Bodrum EDITION will be located just 3 kilometers from Plamarina in Yalikavak at the western point of the Bodrum peninsula. The hotel features 99 guest rooms, suites and villas all with views of the Aegean Sea — some with private pools, balconies and gardens. The hotel’s design includes an infinity pool, garden lounge, state-of-the art spa facilities with Turkish Hammam and fitness centre, kids’ club and an exclusive beach club with jetty that houses private cabanas. Unique food and beverage outlets include a library bar, gourmet specialty grill overlooking the bay, night club, and an all-day dining venue. The hotel also has over 4,000 sq. ft. of indoor/outdoor meeting and event space including meeting studios, a ballroom and boardroom. www.editionhotels.com/bodrum

    The Bodrum EDITIONThe Times Square EDITION
    LAUNCHING MID 2018
    The Times Square EDITION, to be located at 701 Seventh Avenue on the corner of 47th Street, features 457 guest rooms with four levels of public space including a 5,000 sq. ft. performance venue, a 1,900 sq. ft. meeting studio, state-of-the-art fitness centre and a lobby lounge at check in level. The hotel also boasts distinctive food and beverage outlets including a signature restaurant leading out onto a 5,800 sq. ft. beer garden and event deck overlooking Times Square, and an all-day dining venue also featuring terraces with views of Times Square. www.editionhotels.com/times-square

    The Barcelona EDITION
    LAUNCHING MID 2018
    The Barcelona EDITION will be located in the Ciutat Vella District on the edge of El Born District, only 15 minutes from the beach. The hotel features 100 guest rooms, a signature restaurant, lobby bar/café., Sky bar, swimming pool and state-of-the-art fitness centre and a night club. www.editionhotels.com/barcelona

    The Barcelona EDITIONThe Bangkok EDITION
    LAUNCHING MID 2018
    Known as Thailand’s tallest building, The Bangkok EDITION will be located along Naratiwat Road, close to North Sathorn Road junction. The hotel features 155 guest rooms and 5 levels of public space, offering over 5,500 sq. ft. of combined meeting space including a boardroom, main function room and outdoor banquet terrace. Food and beverage outlets include two signature restaurants, a lobby bar and pool bar. A pool, state-of-the-art fitness centre and spa with 4 treatment rooms will also be available for hotel guests. www.editionhotels.com/bangkok

    The Bangkok EDITIONThe Abu Dhabi EDITION
    LAUNCHING LATE 2018
    The Abu Dhabi EDITION will be situated in the downtown district on the waterfront of Al Bateen in the Abu Dhabi Marina. The hotel features 244 guest rooms and 57 exclusive residences. Unique food and beverage outlets include 2 signature restaurants, a gourmet market, lobby bar, tea lounge, pool bar and 3-story nightclub. A pool, state-of-the-art fitness centre and spa with 7 treatment rooms are also available for hotel guests. The hotel also has over 107k sq. ft. of meeting and event space including several meeting studios, ballrooms and boardrooms. www.editionhotels.com/abu-dhabi

    The West Hollywood EDITION
    LAUNCHING LATE 2018
    The West Hollywood EDITION, to be located at 9040 West Sunset Boulevard on the east corner of West Sunset Blvd. and North Doheny Drive, features 190 guest rooms, 20 luxury residences and over 5,200 sq. ft. of meeting space. Food and beverage outlets include a signature restaurant, a lobby lounge, rooftop venue and a nightclub/bar. Also available will be a rooftop pool/pool deck and a 4-treatment room spa. http://www.editionhotels.com/west-hollywood/

    www.editionhotels.com

    Sanya EDITION - China

    Premiering in December: Sanya EDITION redefines luxury

    1000 485 Daniel Fountain

    Ian Schrager, the internationally renowned American hotel visionary, is expanding his global influence with the opening of his first hotel in China.

    The Sanya EDITION, a spectacular oceanfront destination on Hainan Island, just off the coast of Southern China, is the latest addition to EDITION hotels, the brand Ian Schrager conceived in a partnership with Marriott International. EDITION redefines the codes of traditional luxury by balancing sophisticated design and personalized, attentive service with one-of-a-kind food, beverage and entertainment offerings reflecting the best of the cultural and social milieu of each location.

    Schrager states: “The Sanya EDITION was conceived for the China of today and the China of tomorrow. The resort is a unique sophisticated vision and embodiment of a cosmopolitan China for all the world to see.”

    Centrally located in Haitang Bay, The Sanya EDITION is set within 50 acres of meticulously landscaped lush tropical greenery, featuring a striking 20,000 m2 private ocean overlooking the South China Sea.

    The Sanya EDITION was designed for people of all ages, which is a delicate balancing act. The fundamental idea behind this resort was to divide the property into different specialised zones that overlap with each other but simultaneously retain their own unique identities. The zones include water, fun, sports, kids, adult, family, eating, nightlife, entertainment, sensory and relaxation.

    Sanya EDITION - China

    The property highlights a balance of contrasts, where traditional elements meet contemporary culture, simplicity conveys sophistication, and modern design amplifies the natural beauty. In keeping with EDITION’s customized, individual approach, The Sanya EDITION draws inspiration from local influences, remaining respectful of Hainan Island’s rich cultural heritage, yet infuses each space with surprising, ultra-modern twists. The landscape was conjured as a tropical oasis reflecting the islands indigenous flora and fauna and 900 trees meticulously chosen and transported to the resort from across the island of Hainan to create a sustainable and captivating environment.

    The reception area reflects the duality of the hotel where a traditional lotus pool and live bamboo grove serve as a counterpoint to a curated art gallery displaying the work of renowned Chinese artists. Guests are greeted with a striking view of the resort’s Private Ocean, which is gracefully framed by a series of teak pavilions. The spectacular 20,000m2 private ocean overlooking the South China Sea is unique to China and serves as the property’s focal point with numerous activities radiating around this vast body of water. The private ocean beach on the north shore, which is shaded by coconut palms, offers pristine white powdery sand and is designed for swimming and enjoying the water and its magnificent view. To maintain the private ocean within the resort, 10 million gallons of sea water is pumped in from the South China Sea throughout the day, recycling once every 32 hours. As a compliment, a series of age-specific pools in a number of different sizes are dotted around the private ocean, each one with their own program of special activities.

    Sanya EDITION - China

    The Sanya EDITION comprises 512 residential-style guestrooms, including 46 suites, and an additional 17 exclusive hotel villas nestled into a terraced hillside, each one with a private pool and private outdoor space. Delivering on the new-luxury promise, all guestrooms in the horseshoe-shaped hotel offer stunning ocean views. While the standard rooms are well suited for families, the loft suites, with their sleek and sensual finishes, are designed to appeal to couples.

    The villas emphasise wood and stone textures. The warm and inviting interiors exude a comfortable, simple sophistication, using light oak finishes and airy fabrics to evoke the relaxed beach vibe. The spacious, light-filled rooms contrast stone floors against a clean, light color palate. The inventive design extends to the main room where Lofts and Suites feature a striking standalone bathtub. The placement allows guests to fully luxuriate in and appreciate the surrounding natural views.

    The Sanya EDITION, like every other property in the collection, combines the personal, intimate, individualized hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International. Ian Schrager knows how to read the zeitgeist to surpass expectations, surprise pundits and anticipate the needs of his guests. With The Sanya EDITION, he continues the tradition.

    ritzcarlton.com/en/hotels/china/sanya-edition

    Edition hotel Barcelona

    EDITION hotel planned for Barcelona to open in 2017

    800 464 Daniel Fountain

    Marriott International in conjunction with Ian Scharger and KKH Property Investors have announced their plans to open a new EDITION hotel in Barcelona in 2017. The 100-room hotel will be in the Ciutat Vella district, close to the Cathedral of Barcelona and nearly adjacent to the iconic Santa Caterina Market.

    “We are delighted to announce what will be our third EDITION Hotel in Europe, debuting in one of the most sophisticated and vibrant cities in the region,” said Dan Flannery, global managing director of EDITION.

    “EDITION continues to thrive following the recent and iconic openings of London, Miami Beach and New York City, and we couldn’t be more excited about the potential for the brand throughout Europe,” said Mr. Flannery.
    Ian Schrager, chairman and chief executive officer of Ian Schrager Company, commented, “I am proud to further the global expansion of the brand with this incredibly exciting project in Barcelona. The city represents a great, cultural epicentre of Europe, making it an ideal location for the region’s newest EDITION.”

    The unique project will encompass a total transformation by Office of Architecture in Barcelona – OAB (Carlos Ferrater Studio), of an existing office building into a modern and contemporary luxury-lifestyle hotel with a casual yet timeless feel co-created by Ian Schrager and famed Spanish designer, Lázaro Rosa-Violán. The space will include three distinct restaurant experiences, along with an activated lobby space, club and rooftop bar area.

    Now open in New York, London, Miami and Istanbul, EDITION Hotels has marked the next chapter in the lifestyle hotel story. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings “all under one roof”. The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.

    Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely different from each other, the brand’s unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance.

    Future hotels are planned for Sanya, China (2016), Bangkok (2017), Abu Dhabi (2017), Shanghai (2017), Times Square (2018), West Hollywood (2018), Reykjavik, Iceland (2018), Bali, Indonesia (2018) and Dubai (2019).