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INDUSTRY INSIGHT: How to embrace the artisan revival

730 565 Hamish Kilburn
INDUSTRY INSIGHT: How to embrace the artisan revival

With the modern consumer more aware than ever before when it comes to sustainability, and clients willing to broaden their imagination when it comes to signing off new materials and products that can stand the test of time, the era of artisan is having a moment. Felicity Randolph from Cheeky Chairs explains why the demand for artisan is more than a trend…  

One of the leading interior ‘trends’ of 2020 has been a return of traditional textiles and techniques. As the world increasingly turns to a more sustainable way of living, the culture of throwaway items has begun to fade and, in its place, there’s a growing emphasis on artisanal furnishings that will last. Consumers now want products that will stand the test of time, seeking furniture and furnishings that are made from natural materials and built using traditional methods. Within the hotel industry, this celebration of craftsmanship evokes a more unique style and allows brands to tell a personalised story through interior design.

The artisanal renaissance takes inspiration from history, embracing the natural methods and materials of the past. Hotels can achieve this look in a number of ways, from opting for authentic ornaments, ceramics and wall hangings to seeking out natural upholstery fabrics and working with companies that champion bespoke designs. Handcrafted décor items play a large role in achieving this look, creating a unique style that is warm, inviting and filled with personality.

“The bland and soulless designs from mass-produced pieces are increasingly being replaced with innovative products from creative designers.” – Felicity Randolph, Cheeky Chairs.

Choose tactile furniture 

Furniture can make or break the overall look of a room, so it should be the first port of call in celebrating artisanal makers. The bland and soulless designs from mass-produced pieces are increasingly being replaced with innovative products from creative designers. As a result, the idiosyncrasies and nuances of craftsmanship has a new appeal for the public who are embracing the original and personal nature of artisanal pieces. The artisanal trend also lends itself well to tactile furniture, such as through textured fabrics, warm natural woods and soft furnishings that invite visitors to explore.

Three wooden chairs next to green plants

Image credit: Cheeky Chairs

For example, Cheeky Chairs create hand-crafted framed chairs with traditionally upholstered seats that make use of natural materials such as coir, hessian and wool. Each of the designs produced by Cheeky Chairs is made using tried and tested methods to create a product that is built to stand the test of time. These include using traditional joinery techniques. Compared to modern joinery which relies on the use of bindings, adhesives and fasteners, traditional joinery depends only on wooden elements for a strong and sturdy result. The use of natural materials helps to bring a more organic and calming atmosphere to any space – something that is of particular importance in hotels where you want your guests to feel relaxed and at home from the moment they arrive.

Historic details

Details can add unique touches to a space that are subtle yet effective. For example, architectural joinery such as well-considered skirting boards, door panel moulds or creative architraves. These details can improve the feel of a room immensely and provide a pop of individual style as well as a nod to the past. There’s also an opportunity to evoke certain eras with such detailing – for example, bobbin chairs are an example of traditional renaissance style that evokes the look and feel of this time period while also working well with modern furnishings. Using classic joinery techniques, such as those adopted by Cheeky Chairs, helps to create these more traditional finishes. For example, steam bending and hand-carved spindles such as those features on the Darwin or Elkin models, or the elegance of the smooth wooden style of the Marco chair, bring luxury to any space. The use of texture through smooth wooden spindles and backs, as well as different colour and types of wood grain, can create a warm and rustic look that pairs beautifully with cosy wools and natural materials for a welcoming ambiance.

Image caption: The Marco Armchair upholstered in Morrison’s Andean Vertical Stripe alongside Sanderson’s Linnean Indigo | Image credit: Cheeky Chairs

Image caption: The Marco Armchair upholstered in Morrison’s Andean Vertical Stripe alongside Sanderson’s Linnean Indigo | Image credit: Cheeky Chairs

Design for guests

When interior designing, it’s important to remember that you’re designing for people, so emotions play a big role. Looking to artisans and traditional crafts is a great way of achieving an emotional response in a way that can’t be attained through off-the-shelf items. The tactility of good-quality, handmade items, whether that’s a carved frame chair, ceramics or a sumptuous artisanal blanket will remind you of luxurious spaces. Much like having a bespoke item of clothing elevates an outfit, using customised pieces in interior design creates a unique environment that can’t be found elsewhere. Artisan features with a hand-crafted look and feel are great for personalising a space and helping shift the eye around the room to create a comfortable yet interesting feel.

Image caption: Darwin Pavillion Set | Image credit: Cheeky Chairs

The desire for unique, traditionally-crafted furniture and classic textiles has led to an artisanal revival, both in residential properties and in businesses around the world. The hotel sector, in particular, as adopted this trend as a way of adding character and personality, using natural materials and traditional methods to create inviting spaces that are individual, creative and deliver a sensory experience. Thanks to innovative designers, handcrafted items are enjoying a second wave and the hotel industry is perfectly positioned to embrace this wonderfully creative trend.

Cheeky Chairs is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: Cheeky Chairs

 

CDW 19 PREVIEW: Morgan to launch new collaborative projects

800 600 Hamish Kilburn

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CDW 19 PREVIEW: Morgan to launch new collaborative projects

Morgan, contract furniture designer and manufacturer, will showcase two new collaborative projects at its London showroom (1 Dallington Street, EC1V 0BH) during Clerkenwell Design Week from May 21 – 23, 2019…

Morgan is gearing up for Clerkenwell Design Week where it will unveil the result of two authentic collaborations with outside designers.

The architectural Rakino lounge collection, by designer Tim Rundle, juxtaposes soft sculpted upholstery with a strong, low line frame. The clean linear structure emphasises crisp timber detailing born from a dialogue between the precision of CNC manufacturing and a handcrafted finish. The collection will offer two lounge chairs and a selection of coffee tables.

Following Mark McClure’s bold and dynamic installation at the company’s showroom two years ago, Morgan has collaborated for a second time with the artist to create a selection of new feature coffee tables for the Goodwood collection. Pushing the boundaries between furniture and art, the tables are characterised by strong geometric inlay tops with splashes of brass.

Also on display will be the recent additions to the Rio table collection. Combining skills and expertise with architect Mehran Gharleghi of studio INTEGRATE, the expanded collection of tables includes geometric 3D printed components. The first of its kind within the sector to include this cutting edge technology with a commercially viable price point, the sophisticated and singular collection is not to be missed.

The new products will sit alongside a complete showroom transformation, following the theme ‘Plant a Seed’. Morgan has invited artist David Shillinglaw back to its showroom, following the company’s first collaboration in 2015.

“Flowing across the front of the showroom will be an organic lighting installation by Tom Raffield”

‘Alive in the Human Hive’ promises to be an energetic and colourful large-scale art installation that will fill the double height main wall. The piece will be a representation of the human landscape, informed by both local and global environments and the ways we experience the planet. Recent smaller canvases by David will also be up for grabs.

Flowing across the front of the showroom will be an organic lighting installation by Tom Raffield, made up of Aram and Quill pendant and wall lights as well as a spectacular Flock chandelier, inspired by the organic shapes, movements and sequential patterns that surround us.

Launch party, live music and more

Join Morgan at its buzzing Clerkenwell showroom for a number of social and thought-provoking events throughout the week.

Tuesday will include a panel talk by Double Decker curators Wilhelm Finger and Melita Skamnaki, entitled ‘Redefining Hotel Art’, on how they challenge stereotypes in hospitality. The talk will lead into Morgan’s annual product launch party with tasty canapés and live music.

On the Wednesday, Tom Raffield himself will be giving a talk entitled ‘Taking Inspiration from Nature’. During the talk, Tom will share his passion for the organic forms and structures found in the natural world, and why they play such an important role in the brand’s designs, materials and signature curved aesthetic.

Morgan is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, click here.