Product watch: new ‘greenworld’ lighting from Inspired by design

Green light
730 565 Hamish Kilburn
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Product watch: new ‘greenworld’ lighting from Inspired by design

Inspired By Design, which was a Product Watch Pitch partner of Hotel Designs LIVE, brings the outside indoors with its new range of biophilic lighting. The brand’s Simon Shuck explains…

Green light

During the pandemic, being outside and connecting with nature has never been more important. This helps us to relax and think more clearly. Following our recent attendance at two Hotel Designs LIVE virtual conferences, where public areas were put under the spotlight, it became apparent that this type of lighting is of paramount importance.

Public areas suffused with biophilic lighting exudes calmness and are more welcoming and have been reported to increase room rates. As moss and other biophilic materials absorb excessive noise, they create a more tranquil atmosphere reducing stress levels which is particularly beneficial in busy hotels, offices or clinical settings. So we realised that biophilic design enhanced entrances and other areas to be more inviting.

Our moss and foliage is 100 per cent natural and maintenance-free and can also be used to create walls and dividers to aid absorbing sound in open spaces; ideal for large lobbies in hotels and commercial buildings.

Bespoke lighting solutions

Whether dramatic, delicate or discreet, we work bespoke to transform lighting ideas into reality – however flamboyant, we offer bespoke solutions. As one of the UK’s leading lighting suppliers, we love creating unique designs – the more fantastic the better.

Our lighting is sheltered in five-star hotels worldwide including London, Monaco and Beverley Hills and Dubai.

More recently, we are just about to start working on a new Hilton hotel in Woking, which is being structurally designed by architecture firm Gensler, where we will be supplying all the bedroom lighting together with bespoke decorative in all the public areas.

Since you’re here, why not read our Hotel Designs LAB article on biophillic design 2.0 – from living walls to living hotels?

Presently we are quoting for all the external lighting for a resort in Seychelles.

Inspired By Design was a Product Watch Pitch Partner at Hotel Designs LIVE. 

Main image credit: Inspired By Design

Hamish Kilburn / 20.11.2020

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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