Live from HIX: Roca showcases new smart products

    contemporary Roca bathroom fittings in white by roca
    730 565 Pauline Brettell
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    Live from HIX: Roca showcases new smart products

    It’s all about smart design and sustainability on stand 4 with Roca – from the fabrication of the stand itself, to the brand’s latest products and projects on display…

    Roca, known for design led bathroom products which combine innovation and product knowledge with a respect for the environment, have kept sustainability as its guiding ethos.

    contemporary Roca bathroom fittings in white by roca

    This is reflected not only through the products on display at HIX, but also in the fabrication of their stand, which has been designed with sustainability at the heart. Materials used include recycled copper, acrylic and plastics. Parts of the stand will also be repurposed for future events, to ensure its longevity.

    The hospitality industry has seen an increased emphasis on hygiene with unprecedented demand for non-contact products in hotels and restaurants. Roca’s selection of products on display at HIX highlight the brand’s touchless solutions, such as the EP-1 and EP-2 electronic operating plates which offer touchless flushing capabilities for wall-hung and back-to-wall WC’s. With a stylish, contemporary design and easy installation, they are simply activated by the wave of a hand, providing an extra layer of safety and reassurance within the hotel or restaurant bathroom.

    Roca’s range of electronic basin mixers, including the L70 and Loft collections, feature an infrared sensor which activates the water flow when presence is detected and shuts off automatically when the hands are removed, avoiding direct contact. The lack of contact not only improves hygiene, it also prevents the build-up of droplets and fingerprints on its surface, resulting in a cleaner product for longer. Roca’s electronic basin mixers offer a hygienic and effective solution to fight the spread bacteria and to reduce the use of water in hospitality settings.

    A modern hotel bathroom not only stands out for its state-of-the-art technology, it also offers functionality, comfort and a stylish design aesthetic. The ground-breaking new In-Wash In-Tank toilet meets all three requirements and provides state-of-the-art technology, without compromising on its main function: bringing a total hygiene experience to the WC.

    While coloured ceramics may remain a controversial subject, Roca’s luxurious bathroom collections are the ideal solution to create a harmonious and memorable space. Discover Roca’s Beyond, Inspira and Ruy Ohtake basins, available in unique colours and finishes, and designed with organic lines and a timeless aesthetic in mind. The result: beautifully sculpted exclusive basins, to transform any hotel bathroom into an elegantly completed space.

    Roca also continues to innovate with its brassware portfolio thanks to the introduction of two new finishes to its stunning Insignia and Naia ranges. Complete with Everlux finish, the two new additions are now available in stylish rose gold and brushed titanium black. Also on display on Roca’s stand at HIX is the Carelia, Pals and Cala brassware collection in chrome. All these ranges offer unique and stylish design options.

    “We’re delighted to be exhibiting at the much anticipated HIX event,” commented David Bromell, Head of Marketing, Roca. “We’ll be showcasing some of our latest products, including our innovative In-Wash In-Tank Smart WC, which combines the personal hygiene functions of In-Wash, with the unique integrated cistern of our In-Tank technology. These innovations sit alongside collections which embrace the latest possibilities in materials and colours, to support the design process through significant customisation options, and include our award-winning basin collection designed by Ruy Ohtake.”

    While Roca’s Cratos shower trays manufactured in Senceramic® give us all the benefits of an extra-slim design, it also invites the user to enjoy different natural textures which are warm to the touch. The material Senceramic® is made of a unique mixture of high quality vitreous china and enamel, creating a textured finish in the production process. Not only are these shower trays beautiful to look at, but the textured surface also provides strong anti-slip properties.

    Roca’s innovative Smart Shower is another product being showcased on their stand that combines design with technology and sustainability. It uses smart technology to provide a unique showering experience, with easy to use, customisable settings, the Smart Shower is a beneficial addition to any bathroom design.

    Roca is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.

    Main image credit: Roca

    Pauline Brettell / 18.11.2021


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