Live from HIX: Grohe launches its cradle to cradle products

Minimal white shower with wood accents and GROHE Tempesta 100 shower rail set - C2C Certified
730 565 Pauline Brettell
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Live from HIX: Grohe launches its cradle to cradle products

Marking the first industry exhibition for GROHE since the onset of the pandemic, HIX is also the first event where the brands newly accredited Cradle to Cradle Certified products are on show. We headed over to stand 7 to learn more…

Minimal white shower with wood accents and GROHE Tempesta 100 shower rail set - C2C Certified

Shortlisted at The Brit List Awards 2021 in The Eco Award category, the Cradle to Cradle (C2C ) concept by GROHE is a design process that can drastically reduce the use of new resources, as a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products. To coincide with the showcasing of their C2C products, GROHE is also launching the next module in its series of RIBA approved CPDs: Circularity in the bathroom and kitchen with Cradle-to-Cradle certification. Amongst the first sanitary ware brands globally to achieve C2C certification, GROHE has developed this informative and inspirational session to guide design professionals on how to achieve greener projects that offer C2C credentials. Hoteliers and other professionals can visit the Grohe stand at the show to be amongst the first to register for the new CPD session, hosted by GROHE’s team of experts.

“We are really excited to be a part of the very first HIX design show, a much anticipated event that is long overdue for the industry as we emerge from the pandemic,” said Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “Our stand and the innovations we are presenting focus on two very integral aspects of the current hospitality design landscape: wellness and sustainability. We want to continue to work with more and more hotel brands to provide sustainable solutions that offer tangible results in the reduction of water, energy, materials and waste. We’re also continuing to create this immersive narrative within the hotel bathroom around wellness and health through water. We see these two key design considerations to be integral to shaping the future of hotel design.”

GROHE is inviting guests to immerse themselves in the serene ambience of its spa-inspired room set, as part of a new premium spa and wellness-focused concept currently in development. The space will be created with re-envisioned designs of its popular Allure brassware range.

white ceramic handbasin and minimalist chrome mixer by grohe

Image credit: GROHE

Alongside showcasing its latest innovations designed to support sustainable and premium hotel projects, GROHE is also sponsoring the Meaningful Value keynote speech, presented by leading hospitality consultant, Horwath HTL’s James Chappell. The staged discussion will look at how brands and hoteliers can create hotel experiences that matter in the modern, post-Covid age.

GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.

Main image credit: GROHE

Pauline Brettell / 19.11.2021

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