GROHE X: taking communication experiences beyond the screen

A year after successfully launching the first digital content platform created by a brand in the sanitary industry, GROHE has expanded its brand experience into a hybrid format, creating GROHE X to inspire the design community of the future by curating inspiration and information…

Grohe X studio in Hemer

The pandemic saw many of us accelerate digitalisation; it was essential to help us stay connected. Taking this onboard to create a virtual environment with GROHE X, allowed GROHE to continue interaction with customers and beyond. However, it remains fundamental that relationships are built on in-person connections, by learning from one another and experiencing new things together. Now, with people eager to engage in physical encounters again, GROHE X has expanded, and GROHE are delighted to introduce the GROHE X Brand and Communication Experience Centre in Hemer, Germany, combining a virtual event location, showroom and five state-of-the-art studios for training and content production.

external view of GROHE X studio in Hemer germany

Image credit: GROHE

Equipped with the latest technology, the new studio is perfectly primed to create all forms of content from practical how-to installation videos to insightful panel talks aimed at industry professionals. Bringing the industry and partners even closer together, are the GROHE X Motion Trucks, acting as mobile satellite studios bridging the physical and digital world. Complete with a stage and large LED screen, each truck enables local content to be pre-produced or streamed live to the digital GROHE X platform, truly bringing together all avenues of experience.

In its first year, GROHE X amassed around half a million visitors online, demonstrating the value a digital communication platform brought to the audiences, and received multiple awards from renowned experts in the communications and marketing industry, including the Red Dot Award for Brand & Communication Design 2021 in the category “Digital Solutions”, amongst other accolades.

With the launch of the new Brand and Communication Experience Centre, GROHE X now has a physical home. Hybrid events and experiences are on the rise and an important way to keep communication open; it’s an opportunity to create something which is far-reaching yet closely connected.

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Main image credit: GROHE