Wallpaper has awarded GROHE’s Cradle to Cradle Certified collection in the ‘Best Sustainable Step Forward’ category for this year’s Smart Space Awards…
The Smart Space Awards, now in their second year, where created to celebrate and explore what’s new and emerging in product design, with a eye on goods that will go the distance and give good service and lasting pleasure. GROHE’s Cradle to Cradle Certified Gold range promotes a move to circular economy that aims to significantly reduce waste in manufacturing and at the end of the product’s life-cycle, and the Smart Space judges commended the range for being a great movement towards circularity.
“Sustainability is embedded in our DNA and Cradle to Cradle Certified provides us with a framework to look at the life cycle of products in a new light,” said Raj Mistry, Leader Marketing, LIXIL EMENA and GROHE UK. “We’re delighted that our continued efforts to demonstrate that circular products can be commercially viable has been recognised by a voice as iconic as Wallpaper.”
Standing for quality, technology, design, and sustainability, GROHE actively research and action methods of bringing meaningful products to market, while guaranteeing they leave behind a healthy planet for future generations, along with making a positive impact and most importantly, a world with less waste.
GROHE is proud that four of its bestselling products are Cradle-to-Cradle Certified at the Gold Level. The products were assessed towards this global leading standard for safe, circular, and equitable products, across the performance categories of Material Health, Material Reutilization, Renewable Energy & Carbon Management, Water Stewardship, and Social Fairness. This certification confirms that GROHE has manufactured these products with the potential to be re-used endlessly, offering a whole new take on the concept of recycling. The Cradle to Cradle Certified approach to product design enables GROHE to drastically reduce the use of new resources, as a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products, resulting in the ultimate sustainable solution.
GROHE’s bestselling taps, GROHE BauEdge S-Size, GROHE Eurosmart S-Size, GROHE Eurosmart Kitchen and the GROHE Tempesta shower rail set are now Cradle to Cradle Certified at the Gold level, meeting one of the certification’s highest requirements. In addition, the sustainable impact of GROHE BauEdge and GROHE Eurosmart basin mixer is enhanced with SilkMove ES technology, where ES stands for energy-saving. The technology prevents the unnecessary use of hot water by supplying only cold water with the lever in the middle position, while the brands core water-saving technology, EcoJoy, is also integrated throughout the range, further heightening the sustainable credentials of all products.
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Main image credit: GROHE