For global bathroom manufacturer, GROHE, 2022 was a year of strengthening its core brand pillar of sustainability, through business initiatives and brand partnerships. As the unrelenting movement towards green specification and sustainable awareness remains, GROHE continues to highlight themselves as a leader in sustainable innovation and as a sustainable partner…
This year, GROHE took a huge step in supporting designers, hoteliers, and architects’ make easy and transparent comparisons with regards to sustainable specification, with the launch of EPDs (Environmental Product Declarations), across a wide range of their portfolio. By utilising EPDs, designers and specifiers can make informed statements about the environmental impact of buildings, which is often a cornerstone for sustainability certifications such as DGNB, LEED or BREEAM. With increasing pressure on the industry to make projects ever more sustainable, information of this kind will be invaluable in the selection process in the future, on level with price, design, and quality.
Elsewhere, through a series of assessments and presentations, GROHE’s ESG credentials and Cradle to Cradle Certified collection were proven to meet the highest of sustainable criteria and were announced as a new Wates Innovation Partner. GROHE is now part of the Wates Innovation Network (WIN portal) which is a leading marketplace for sustainable innovative suppliers. The WIN portal allows those working on sustainably minded projects to easily discover fittings, materials, and solutions in one place along with the required sustainable credentials readily available. The Wates Innovation Network provides GROHE with yet another avenue and platform to support the specification of green products on more projects.
GROHE’s Cradle to Cradle Certified collection continues to be a core focus since launching in March 2021 and in 2022, the collection was expanded. The Cradle to Cradle Certified collection now includes six product solutions, with the GROHE Tempesta two spray hand shower and the GROHE Blue water filters from supplier BWT newly certified at Bronze level. The Cradle to Cradle Certified approach to product design enables GROHE to drastically reduce the use of new resources, as a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products, resulting in the ultimate sustainable solution.
At Clerkenwell Design Week in June, GROHE, and its 2022 brand partner MOSA hosted an exclusive panel talk with Cradle to Cradle Certified® co-founder Professor Dr. Michael Braungart in celebration of their achievements. The discussion sought to highlight the brands achievements in going above and beyond in sustainable design and also to review what is next in ensuring sustainable future. Dr. Michael Braungart called attention to the need to use human innovation as an opportunity for good – highlighting the fact that using less materials or fewer resources is not sustainable, but the emphasis should be on creating products and projects of value, that leave behind a positive footprint rather than just a smaller footprint.
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Main image credit: GROHE