Midland Hotel, Morecambe (Patrick Goff)

270 150 Daniel Fountain
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Breezy Bay for Bracing Blows

October and the sea temperature is nearly 70 degrees, and bikini clad sunbathers catch the last rays of the summer topping up their tans on beaches where the sea laps its tide of suntan oil against the unvarying line of the years detritus deposited by the waves of the Mediterranean.
In Morecambe the dog walkers are getting accustomed to layers again, sou’westers are the garb for cyclists and even joggers are wearing several layers of kit whilst the dog walkers dogs too are dressed for a gale.Across the bay the peaks of the Cumbrian fells reflect the setting sun as the more adventurous strollers race back to safety of the shore as a tidal rise of ten metres sends the waves roaring at cyclist’s speeds across the stretches of sand, cutting deep gullies slyly to catch out the unwise.

The shallowness of the bay precludes a normal lifeboat for their rescue but the RNLI has a hovercraft ready to sprint to the aid of the unwary if need be.

As with any seaside building one winter is enough to take the bloom off any paint finish as salt laden winds erode cement. Click to see how close to the beach the hotel is
looking like a beached ocean liner, the hotel has spectacular views over Morecambe Bay towards Barrow-in-Furness and along the coast to the Lake District. Click to see a detail of the bar terrace over looking the beach
Restaurant areas maximise the views over the Bay for diners. Click to look from the inside out
“Like a beached liner the Midland Hotel is the dowager observer of this northern English seaside”
Like a beached liner the Midland Hotel is the dowager observer of this northern English seaside, its façade battling to stay white whilst turning grey with encrusting salt from the briny spray the wind drives across the shore. Grace and beauty were once the architects dream at the behest of a now defunct railway company, and little is left of the busy port it once served.Instead of reflecting the ship breakers yard the hotel’s picture windows reflect the pinks and grey blues of the sunset on the fells across the bay. Diners and drinkers can enjoy the views protected from air that can at times be over-bracing, and too forcibly fresh.

Recent research has shown shore dwellers live longer. That may be so, but their industries don’t. Neglect by generations of politicians has contributed to the decline of this once prosperous seaside town, as indeed it has too many of the shrinking towns in the North West. They shrink as the young and aspirational move in search of fortune and perhaps fame elsewhere, often to the expensive and overcrowded South East where the political elite concentrate on feathering their own nests rather than regenerating the declining towns of the North.

Here even the Western themed cowboy fun park is shuttered on a bleak seafront where the gleam of the Midland sounds a lonely rallying call to those who would see life return to this birthplace of Morecambe and Wise. There are few jokes in this decline, but the hotel does enjoy the quiet beauty of its near isolation in the gorgeous Lakeland landscape.

Behind the Reception desk is the Gill relief, stolen, fought over and eventually returned to its rightful place in the listed building. Click to see the spectacular lobby staircase

Daniel Fountain / 14.10.2014

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.