Z Hotels transforms townhouses into sixth London hotel

Z Hotels - Gloucester Place
750 500 Daniel Fountain
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Z Hotels has injected its signature style into a collection of Georgian townhouses in the capital’s lively West End, offering urban luxury at an affordable price: a city stay at out of town prices.

Z Hotels at Gloucester Place
With rooms from just £85 per night, the venture is a first for the brand, consisting of a designer conversion of five individual townhouses in Gloucester Place, ideally located between Portman Square and Marylebone Road.

Z Hotels transforms townhouses into sixth London hotel

Known for expertly designed and compact accommodation across the portfolio, the hotel invites guests to unwind in beautiful listed buildings with a contemporary and stylish upgrade. New room types are available, including King bedrooms and Junior Suites with additional lounge areas and large wardrobes. Guests in all of the 94 bedrooms will be able to take advantage of the spacious and relaxed Z Café located at 51- 53 Gloucester Place, the biggest yet for Z Hotels.

Z Hotels transforms townhouses into sixth London hotel

Z Hotels CLUB at Gloucester Place
At the same time, the hotel has introduced another exciting new concept within this venture. Z Hotels CLUB is a 20 bedroom designer townhouse conversion located at 87 Gloucester Place. With bedrooms designed to the same high standard associated with all Z Hotels, all CLUB bookings include complimentary breakfast, drinks and snacks throughout the day, afternoon tea and cocktails. The communal area offers a sociable meeting place where guests can truly make themselves at home. Prices start from £110 a night.

Z Hotels transforms townhouses into sixth London hotel

As with all Z Hotels, each bedroom features a large Samsung HD TV with a full selection of Sky Sports, BT Sports and Sky Movies available at no extra cost, power shower, bespoke hand-crafted bed, luxury bed linen and free Wi-Fi.

Z Hotels transforms townhouses into sixth London hotel

Bev King, director of Z Hotels commented: “We are really excited to be developing the brand and experimenting with the beautiful Gloucester Place properties. The structure and layout of the townhouses allowed us trying something new, and although the majority of the rooms are bigger, the ethos of Z continues to remain throughout the new hotel.”

Daniel Fountain / 28.09.2016

Editor, Hotel Designs

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