GROHE once again took over the entirety of the Forum Hall at the world’s leading bathroom fair, ISH 2017.
The show, held in Frankfurt from 14th-18th March, welcomed over 200,000 visitors, from trade, press and consumer backgrounds. GROHE’s theme for the exhibition was “Water, Intelligence, Enjoyment” and the immersive stand encouraged visitors to think about ways to use water sustainably through product choices, while maximising their water experience.
The stand highlighted the variety of GROHE’s product offerings, from bathroom to kitchen, and included eye catching displays such as a tropical area featuring the over one metre long statement showerhead Aquasymphony, complete with light, sound and steam functions.
At GROHE’s exclusive press preview, held before the show officially opened, the brand unveiled its revolutionary new water product designed to help prevent water damage. The new app-controlled GROHE Sense and Sense Guard detect leaks and abnormal levels of humidity, immediately alerting the user through their mobile device, and enabling them to shut off the water supply remotely to prevent flooding.
Additional products on display included GROHE’s new concealed version of the popular push button, volume-control SmartControl shower system, featuring a brand new Smartbox three-way diverter. The Smartbox has been designed for easy installation and can be combined with various design choices, including glass and chrome trims and new two-jet showerheads for a stylish bathroom. GROHE also revealed its brand new ceramics range, incorporating three core lines- Bau, Euro and Cube, to be launched later this year.
Photography: © 2017 by Jörg Hempel; www.joerg-hempel.com
