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  • W Hotels arrives in Japan with opening in Osaka

    Image of W Osaka guestroom
    730 565 Hamish Kilburn
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    W Hotels arrives in Japan with opening in Osaka

    World-renowned hospitality design firm concrete Amsterdam was appointed to design the interiors of W Hotels’ first property in Japan. The hotel has just opened and Hotel Designs managed to get a sneaky peek inside…

    Image of W Osaka guestroom

    The wait is over. W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, has lifted the curtains on Japan’s first-ever W hotel. Making its debut along vibrant Midosuji Boulevard, W Osaka will redefine the local hotel scene with the brand’s spirited spin on luxury as the perfect addition to this electric city.

    “Osaka’s mix of culture and bold, high-energy lifestyle makes it the ideal setting for the debut of W Hotels in Japan,” said Rajeev Menon, President, Asia Pacific (excluding China), Marriott International. “We are excited to once again be partnering with Sekisui House to welcome W Osaka to the luxury hospitality landscape here, and know international travellers and locals alike will be drawn to the hotel and its playground of possibilities.”

    Image of lively public area inside W Osaka

    Image credit: W Hotels

    The hotel asserts its presence in the city’s busy urban streetscape with a black monolith façade designed by Osaka-born, world-renowned architect Tadao Ando. The hotel’s intriguing design concept is expressed as a minimalist exterior concealing colourfully exuberant interiors, a nod to the Edo period when excessive displays of wealth were prohibited, and merchants were said to have dressed modestly in public. However, in private, flamboyance and opulence were free to be expressed, and W Osaka typifies this transformation. The interior design was conceptualised by concrete, the Amsterdam-based design studio behind the extraordinarily chic W London and W Verbier and who will join the Hotel Designs LIVE speaker line-up in May. The design narrative shines a spotlight on the contrast between Japanese minimalism and the limitless excesses of urban life, illuminated by Osaka’s bright neon lights at night.

    Upon arrival at W Osaka, guests enter an illuminated tunnel inspired by the Japanese art forms of cutting and folding paper, origami and kirigami, with images of nature and seasons reflected on its walls. On the third floor, the hotel’s social hub LIVING ROOM (W’s signature take on the lobby) greets guests with vivid colors and a show-stopping design featuring an original interpretation of whimsical Kawaii Kokeshi wooden dolls which celebrate the diversity of W Osaka’s international guests.

    Bright spaces, clean lines and bold colour schemes are inspired by Osaka’s blazing streetscapes and reflected in the hotel’s 337 guestrooms and suites. Floor-to-ceiling windows frame stunning views of the skyline, while spacious bathrooms with rain showers and luxe amenities invite guests to retreat and recharge. For an unexpected touch, a surprise is locked away behind the closets: a unique “pixorama” of Osaka, a graphic filled with the city’s famous landmarks, designed by pixel art group eBoy. To represent Japan’s famous pink cherry blossoms and Osaka’s azure oceanside, colour themes and neon light accents shine either pink or blue on each alternate floor.

    Situated atop the hotel’s 27th floor, the Extreme WOW Penthouse Suite (the brand’s take on the traditional Presidential Suite) is 200 square meters with a 4.5-meter-high ceiling and five sequenced rooms divided by oak portals that merge traditional Japanese home design with the W spirit. The “Garden Room” marks the entrance to the suite, with its zen-inspired garden providing a refuge from the bustling city life below.

    The EWOW suite in W Osaka

    Image credit: W Hotels

    The bedroom features dreamy artwork by Sigrid Calon, a Dutch textile artist whose works have been exhibited around the world, including at The Museum of Modern Art (MoMa) in New York. In the bathroom, the large, 1.9-meter-diameter chrome tub is a reimagined champagne bucket, and invites guests for a surreal soak. The suite features an open kitchen and a built-in DJ booth – the first of its kind in a hotel room in Japan – that’s perfect for entertaining and soundtracking any stay.

    W Osaka’s two bars and four restaurants tempt guests with unique, unexpected offerings and an unforgettably gourmet experience. Global flavors merge with iconic Japanese cuisine to tantalise the tastebuds in unexpected ways.

    On the fourth floor of W Osaka, FIT offers the latest in fitness equipment, as well as a yoga room with a view. WET is the hotel’s indoor pool space with an LED ceiling to illuminate and amplify the fun. For guests who live by the brand’s ‘Detox.Retox.Repeat’ philosophy, AWAY SPA awaits to restore and revive, with five private treatment rooms.

    Purple-lit pool inside W Osaka

    Image credit: W Hotels

    The new hotel has a total of four event and meeting spaces, including the GREAT ROOM, a 390-square-meter ballroom, with high ceilings, deep oak pillars, and champagne-gold metallic details. With WED YOUR WAY, guests can customise the wedding of their dreams on an entire private floor at W Osaka.

    “The energy and eclecticism of Japan, particularly Osaka, make it the perfect backdrop for a W hotel,” said Jennie Toh, Vice President of Brand Marketing and Brand Management, Asia Pacific, Marriott International. “From unforgettable dining experiences and live music sets to the thoughtful design rooted in the history and culture of the city, W Osaka is a destination within a destination where international jetsetters and local tastemakers meet and make magic.”

    Main image credit: W Hotels

    Hamish Kilburn / 12.04.2021

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