W Bali – Ubud is set to bring a new level of W’s bold design to the cultural heart of Bali…
W Hotels Worldwide has announced the signing of W Bali – Ubud, the brand’s newest W Escape, which is being developed in partnership with Indonesia’s Ruang Teknik Group.
The expansion into Ubud marks the second W Hotel in Indonesia, following the opening of W Bali – Seminyak in 2010.
Positioned on a hilltop, deliberately oriented toward the morning sun rising in the east, and southwards over stunning, unobstructed views of the Tanggayuda Valley, W Bali – Ubud is expected to reinvent the dreamy Ubud experience with eclectic, surprising art and design set amongst a versatile vibe that is at once laid back and social.
“Ubud is a hidden destination like no other, where legends and nature intertwine with everyday life to create a magical sense of adventure,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Bali – Ubud is an exciting next step for us. We are applying a unique, vibrant sensibility to this hotel, one that has not been seen before on the island. W Bali – Ubud will combine the brand’s boundary-breaking approach to design with the rich cultural, spiritual and artistic influences of Ubud to show off the best of this incredible locale and all we’ve learned in the decade since W debuted in Indonesia.”
The hotel’s design will redefine modern luxury in the destination, taking inspiration from social, historical and physical insights and embedding elements of each into the rooms and public spaces. Upon entering the hotel, guests will be immersed in modern interpretations of traditional Balinese art styles with works from local artists, that lead to breath-taking lounges perfect for soaking in spectacular jungle sunsets as sounds of cool beats drift through the air. The hotel will offer 100 inspired guestrooms, including 10 villas with private swimming pools and an EWOW suite (the brand’s take on the traditional Presidential Suite).
As the brand’s newest W Escape, W Bali – Ubud will bring a bold new take on international cuisine with a Balinese twist to multiple on-site bars and restaurants. Traditional Asian flavors intertwine with international influences at the stylish all-day dining restaurant Morinda. Meanwhile, Synn, a specialty restaurant featuring the finest of Balinese and world cuisines will be an underground sensation, literally. The new restaurant is partially underground, opening towards a jungle cliff.
“Bali’s hotel market continues to see strong growth and it remains a major destination in Marriott International’s footprint,” said Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International. “We look forward to partnering with Ruang Teknik Group in introducing W Bali Ubud, the second W-branded hotel in this market.”
W Bali – Ubud is slated to join the brand’s robust portfolio of more than 50 hotels around the globe, including the recently opened W Dubai – The Palm (February 2019), as well as the soon-to-open W Aspen, W Ibiza and W Abu Dhabi – Yas Island following Marriott announcing that it will add 30 new luxury hotels to its thriving portfolio this year.
Main image credit: Marriott International/W Hotels